Midnight Marketing

Codi Chen - CEO & Co-Creator of Heart Works Writing, LLC. “ I'VE BEEN MOST SUCCESSFUL WHEN I'M ABLE TO MAKE A PERSONAL CONNECTION WITH SOMEONE.” Join Codi and Hannah as they discuss Codi’s story, goal, and marketing challenges. Codi is an expert Writer starting as a Travel Writer, then a technical writer, to now a healing writer. She has grown and sold a business while helping others write their memoirs to share stories with the world. Codi is now the co-creator of Heart Works Writing a company that seeks to design a safe and creative space for individuals, writers, and business owners to speak their truth in an authentic and engaging way. Your words are our priority.. In this episode, we talk about Codi’s story, her goals, and the marketing strategies she used to grow her business. What marketing strategies do we talk about? * Websites * Email Marketing * TikTok Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 00:56 - 02:42Codi shares her story of going from selling a business to starting Heart Work Writing! 07:33 - 09:41 Codi's goal is to double the group members for the next group. 11:10 - 15:50The marketing that Codi used to grow her business. 1. Invisible Marketing 2. Facebook Groups 15:51+ Recommendations to move forward and grow! 16:07 Pop-Ups 19:08 Creating Strong Call to Actions 24:33 Email Marketing 28:56 TikTok 35:44 Repurposing content 37:39 Downloads Connected with Codi! Website: https://www.heartworksw.com/ Facebook Group: https://www.facebook.com/groups/heartworkswriters [https://www.facebook.com/groups/heartworkswriters] Instagram: @codielizabeth YouTube: https://www.youtube.com/playlist?list=PL14Dkz6FK8alVm-ZVMEbxYSgdF7OJcYap [https://www.youtube.com/playlist?list=PL14Dkz6FK8alVm-ZVMEbxYSgdF7OJcYap]

Amber Barry - Business Coach, Digital Marketing Strategist, and Certified Ontraport Expert “You Need To Set Yourself Up For Success For The Long Term Because You Feel Like You're Busy At The Beginning Putting Everything In Place.” Join Amber and Hannah as they discuss Amber’s story, goal, and marketing challenges. Amber is a Registered Nurse and Certified Health Coach that let go during COVID because she was in a niche medical field. But she likes to stay busy and jumped into digital, originally planning to run social media ads. She quickly realized her clients needed more. Amber quickly pivoted looking at her clients and helping them leverage their email database. She then became certified in Ontraport to help her clients from A - Z. In this episode, we talk about Amber’s story, her goals, and the marketing strategies that she used to grow her business. In this episode, we talk a lot about leadership and how to start building a team! What marketing strategies do we talk about? * Leadership * Project management software * Lead Magnets * Repurposing content Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 00:56 - 02:42Amber shares her story of going from nursing to business!. 14:23 - 16:14 Amber’s goal is to build her own community and leverage her time to reach more people. 18:34 - 22:10The marketing that Amber used to grow her business. 1. Lead Magnets 2. Facebook Groups 3. Engagement 28:22+ Recommendations to move forward and grow! 30:44 Leadership & growing her team 35:46 Project management software 40:18 Creating Swipe Files 42:01 Repurposing Content Connected with Amber! Coaching Website: https://amberbarrydigital.com [https://amberbarrydigital.com/] Facebook: https://www.facebook.com/AmberBarryDigital [https://www.facebook.com/AmberBarryDigital] Instagram: @amberbarrydigital Book Mentions Extreme Ownership by Jocko Willink & Leif Babin https://amzn.to/3IlvtHM

Julie DeLucca Collins - Founder, CEO, & Podcast Host at Go Confidently Services “ If You Don't Have An Email List, You Don't Have A Business..” Join Julie and Hannah as they discuss Maggie’s story, goal, and marketing challenges. Julie didn’t plan on becoming an entrepreneur. She had a career she loved with a company that cultivated growth and learning. Then COVID hit, and she realized what she was doing in her corporate world, so many women needed help with, and she began coaching women to succeed. She took her business and niche down to where she wanted to show up most, helping women entrepreneurs grow their businesses. Unfortunately, less than 4% of women entrepreneurs are making the income they desire to live the life they want, which is where Julie’s goal comes in to help them! In this episode, we talk about Julie’s story, her goals, and the marketing strategies she used to grow her business. And the next strategies she could implement into her business! Including how she has mastered Clubhouse (stay tuned for a bonus episode), how to double down on a podcast, what advertising has done, and more! What marketing strategies do we talk about? * How email marketing is so crucial to your business * Doubling down on podcasting even without listeners * Live Website feedback * Google advertising keywords Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 01:12 -03:28Julie shares how she went from being in corporate America to growing her confident coaching business. 08:57- 10:07 Julie’s goal is to have in the next five years 100 Women who are scaling their business to over six figures and confidently. 15:08 -20:01The marketing that Julie used to grow her business. 1. Niching down to create superfans 2. Email lists 3. Lead magnets 4. Clubhouse 25:12+ Recommendations to move forward and grow! 25:55 How to use your podcast for prospecting 28:08 Repurposing content 29:01 Tips for paid advertising 32:09 Niching down keywords 33:39 Website vs. Landing Pages 36:12 Structuring Call to Action on your website Connected with Maggie! Coaching Website: https://www.goconfidentlycoaching.com/ [https://www.goconfidentlycoaching.com/] Facebook: https://www.facebook.com/jdelucca [https://www.facebook.com/jdelucca] Podcast: https://www.casadeconfidencepod.com/ [https://www.casadeconfidencepod.com/] Instagram: @julie_deluccacollins TikTok: @juliedelco2 Book Mentions Pat Flynn - Superfans https://amzn.to/3y6FvYJ [https://amzn.to/3y6FvYJ]

Maggie Lynn Olsen - Owner at Maggie Lynn Creative “YOU DON'T HAVE TO WORK 80 HOURS A WEEK. REST IS NECESSARY, AND REST WILL HELP YOUR BUSINESS GROW.” Join Maggie and Hannah as they discuss Maggie’s story, goal, and marketing challenges. Maggie fell in love with photography after spending 6 months in Spain. Then she came home and spent 8 years in corporate America before becoming a full time photographer, buying a yoga studio, and hiring a business coach. Through coaching Maggie discovered she had been coaching other business owners for a while just doing it for free! Now she is set to expand her reach and share business coaching with other entrepreneurs 1 on 1. In this episode, we talk about Maggie’s story, her goals, and marketing strategies that she used to grow her business. And the next strategies she could implement into her business! Including how she has been blogging since 2007, niching down, repurposing content, and more! What marketing strategies do we talk about? * Should she niche down her coaching business * How to turn a blog into audio * How email is not dead * Expanding her reach and messaging Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 01:00 - 06:15Maggie shares her transition from corporate America, Photography, Yoga Studio owners, to business coach!. 07:54 - 09:24 Maggie’s goal of growing her 1 on 1 coaching and helping mompreneurs grow the business they dream of. . 29:29 - 31:35The marketing that Maggie used to grow her business . 1. Blogging since 2007 2. Nurturing her database through a newsletter 3. Social Media 4. Free strategy sessions 43:35+ Recommendations to move forward and grow! 43:58 Reusing old blog posts as audio 45:35 Niching down to photography coaching 48:28 How to expand reach 49:16 How to get prospects to take the offer 55:21 Getting on other peoples podcasts 55:37 Facebook Groups 56:19 Reimagining the messaging for reach out Connected with Maggie! Coaching Website: https://www.maggielynnolson.com/ [https://www.maggielynnolson.com/] Facebook: https://www.facebook.com/MaggieLynnCreative/ [https://www.facebook.com/MaggieLynnCreative/] Instagram: @maggielynncreative Book Mentions Four Disciplines of Execution by Sean Covey https://amzn.to/3y9E7We [https://www.amazon.com/Disciplines-Execution-Achieving-Wildly-Important/dp/1451627068/ref=sr_1_1?gclid=CjwKCAjw46CVBhB1EiwAgy6M4kgHHMW1meHMpKzNFjeip13EOdee81Fms3o_vh-FJcO3roYgbFJJdRoCjxIQAvD_BwE&hvadid=581290560675&hvdev=c&hvlocphy=9027273&hvnetw=g&hvqmt=e&hvrand=14213947879814261218&hvtargid=kwd-377741221338&hydadcr=22598_13378909&keywords=4dx-the+four+disciplines+of+execution&qid=1655238305&sr=8-1]

Brooke Elder - Owner of Social Tenacity & Founder of Sytems with Strategy. “When You Are In Your Zone Of Genius, You Are Taking Your Unique Gifts, Your Talents, Your Strengths, And Bringing Them To The World.” Join Brooke and Hannah as they discuss Brooke’s story, goal, and marketing challenges. Brooke has always had a drive for entrepreneurship, dating back to the years at recess selling chocolates. But, after 6 years, she realized she was ready for something new when she was in her first business. So then, roughly every 6 years, she builds a new business! She started as a marketing agency, then started helping network marketers, which transitioned to coaching and building courses. Now she is the founder of Systems with Strategy. A one-stop-shop for coaches building out their courses and community. In this episode, we talk about Brooke’s story, her goals, and the marketing strategies she used to grow her business. And the following strategies she could implement into her business! Including ways she can use free offers, build authority with her clients even though the business is new, Tik Tok, and more! What marketing strategies do we talk about? * How she is currently using social media * Why you need automation in your business * The difference between Facebook & Google ads Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 01:00 - 12:50Brooke shares why she is building Systems with strategy 18:49: - 19:26 Her goals are to automate her new business and launch it quickly. 23:25- 27:35 The marketing that Brooke has used currently and in her previous businesses. 1. Facebook Groups 2. Building Communities 3. Facebook Ads 30:47+ Recommendations to move forward and grow! 30:47 Google Ads 33:23 Offers that will help convert leads 34:38 How to use a book to reach her target audience 38:12 Building Authority 41:29 TikTok for Business Connected with Brooke! Website: https://www.systemswithstrategy.com/ [https://www.systemswithstrategy.com/] Facebook Group: https://www.facebook.com/groups/systemswithstrategy [https://www.facebook.com/groups/systemswithstrategy] Instagram: @socialtenacity