Solar in 2026: What Changed, What Didn't, and What's Next with Garrett Hartwell of Power Northwest

Solar in 2026: What Changed, What Didn't, and What's Next with Garrett Hartwell of Power Northwest

Garrett Hartwell of Power Northwest, a Portland-based residential and commercial solar installer serving Oregon and Washington, joins Kim Allchurch Flick to talk about the 2026 solar landscape and the company’s purpose-driven approach as a Benefit corporation. Hartwell describes how a 2019 reset in Spain and concern about climate change led him to start the company in 2020, navigate licensing and electrical code requirements, pivot during COVID to virtual consultations, and grow to 35 employees. He explains Power Northwest’s three pillars—happy homeowners, enriched employees (including apprenticeship programs), and a clean environment with extensive jobsite recycling. Hartwell discusses the end of the 30% residential federal tax credit, continued 48E commercial credit enabling third-party owned residential leases (including PPAs and prepaid leases), supply-chain disruptions, tariffs, and evolving compliance rules, while remaining optimistic about solar’s durability and impact.

In A Landscape: Outdoor Piano Concerts, Headphones, and Conservation with Hunter Noack

Pianist Hunter Noack joins Kim Allchurch Flick for a conversation about founding In A Landscape, an outdoor classical piano concert series using wireless headphones that lets audiences wander through public lands while listening. Noack recounts growing up in Central Oregon, conservatory training (Interlochen, San Francisco Conservatory, USC, Guildhall), and being inspired by immersive theater to change classical music’s context through lighting, poetry, and site-specific productions, including a forest-set “Transfigured Night.” After returning to Oregon, he secured grants and support (including Jordan Schnitzer underwriting headphones and a rebuilt 1912 nine-foot Steinway Model D) to launch the project in 2016 with nine shows, later expanding to about 50 concerts per season across multiple states and Canada. The conversation highlights community-building, conservation education partners at events, logistical challenges, and Noack’s view of music’s healing role.

Clarity and Resilience with Hussein Al-Baiaty of Rising Authors

Hussein Al-Baiaty, founder of Rising Authors, joins Kim Allchurch Flick for a discussion about clarity and resilience. Hussein shares his journey from Iraq and a refugee camp to building multiple businesses, including a t-shirt printing company with a refugee-focused mission, and later pivoting into author marketing after working at Scribe Media and being laid off in 2023, which accelerated the launch of Rising Authors. He discusses learning through adversity, staying present, and how parenting his eight-month-old son teaches him to be in awe of the world. Hussein emphasizes niching down by deciding “I am the most sought-after X,” aligning daily actions with that identity, and defining marketing as sharing a clear message. He describes optimism, happiness, and kindness as intentional practices.

Sustainable Marketing, AI Disruption, and Trust with Jen McFarland

Jen McFarland, founder of Women Conquer Business, joins Kim Allchurch Flick. Women Conquer Business is a mission-driven consultancy helping women solopreneurs build sustainable, scalable marketing using digital strategy, SEO, and AI with a values-based focus on accessibility and clarity. McFarland shares her path from early marketing work to Peace Corps service in Kazakhstan, which shaped her perspective on equity and being “in the know,” then to earning an MPA and leading policy and digital transformation projects for the City of Portland, including IRS data tax matching. Burned out and disconnected from community impact, she started helping women with technology and later rebranded from Foster Growth to Women Conquer Business. She discusses challenges of entrepreneurship, community-based marketing amid economic stress, capacity-aware marketing, mixed feelings about AI’s environmental and privacy costs, the need to reduce doomscrolling, and optimism centered on younger generations and a marketing future focused on trust.

Tropical Salvage and Earth-Friendly Natural Burial Vessels with Tim O'Brien

Tim O’Brien, Director of Operations at Tropical Salvage and founder of Natural Burial Vessels, joins Kim Allchurch Flick for conversation about his environmental values and design-driven social enterprise. O’Brien describes early awareness of human-caused ecological disruption, then explains how travel and work in Indonesia led him to salvage deconstructed old-growth timbers—often from centuries-old buildings—into distinctive, durable furniture, later shifting to river “sinker log” recovery as competition raised costs. He discusses efforts tied to Borneo’s Katingan conservation project, restoration work in Java and Mount Muria, and challenges such as local impacts from reforestation shade on rice paddies. O’Brien then outlines his move into fully biodegradable woven funeral products, critiques pollution from embalming and cremation, notes growing U.S. demand for green burial (from two to hundreds of sites), and shares how to find Natural Burial Vessels.