Mix & Matchbox
Leadership‑communication guru Dia Bondi shares how she turned auctioneering into a practical framework for bold asking and negotiation. From the “Zone of Freaking Out” (ZoFO) to reframing “no,” the episode unpacks mental models that help founders, CEOs, and solo‑practitioners stretch their asks without losing credibility. Dia also dives into the difference between price and worth, the unique challenges women face in negotiations, and the four “ask categories” (money, influence, authority, balance) that drive real growth. Listeners walk away with concrete tactics—how to set a reserve, build a post‑ask game plan, and start thinking like an auctioneer in everyday high‑stakes conversations. Check out Ask Like an Auctioneer here: https://www.asklikeanauctioneer.com/ 00:00Intro & Welcome – Brent introduces Dia Bondi and the premise of the show. 02:15From Auctioneer to Coach – Dia’s sabbatical, The Artist’s Way, and how a bucket‑list auction school sparked the “ask like an auctioneer” idea. 05:40The ZoFO (Zone of Freaking Out) – What it is, why discomfort is essential, and how to recognize you’re in the right zone. 09:30Reframing “No” – Coaching execs to treat a no as data, not a credibility crisis. 13:10Price vs. Worth – Separating market price from personal worth; why the ask isn’t a self‑valuation. 17:00Women & Negotiation – Patterns of underselling, why it happens, and strategies to shift outcomes. 21:25Setting Your Reserve – How to define a minimum acceptable outcome and plan for both win and loss scenarios. 25:50Four Types of Asks – Money, Influence, Authority, Balance – with a real‑world example of a non‑financial ask that generated $10 M of value. 31:15Practical Auctioneer Tactics – Asking for more than you think you can get, using “what would get a no?” to calibrate. 36:40Leadership Voice & Conviction – Speaking from authenticity, building credibility, and leveraging your unique perspective. 42:00Closing Resources – Dia’s LinkedIn, newsletter “The Shift,” Transformational Voice Intensive, and where to grab her book. 45:00Wrap‑up & Call‑to‑Action – Final takeaways and invitation to subscribe.Ready to level‑up your asks? Press play and start auctioneering your way to bigger, bolder outcomes! Check out more episodes of the podcast: https://matchboxdesigngroup.com/blog/category/mix-and-matchbox-podcast/
73 episoder
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