Mobile + Performance Advertising

Today we speak with Lomit Patel, VP of Growth for IMVU, a 3D Avatar Social Networking App. We dive into how he manages the growth, user acquisition, retention, and monetization of the desktop and mobile app. Also, we go into how he turned the company from a primarily-desktop game into a mobile-first app, by focusing on social channels, short-form videos, and testing new undiscovered channels. Over the last 15 years IMVU has had 200M+ user registrations, and created 40M+ virtual items users can purchase. Lomit shares more on how he uses prospecting and retention to attract "Whales, Dolphins, and Tuna"; also he goes into why US/CA/UK/AU/FR/DE are his Top Geos by Revenue, and BR is their Top Geo by Active Users, and how APAC is opening up for IMVU. Lastly, we discuss his new book LEAN AI that is a framework on how every marketer should use automation and AI to 100x their experiments to spend their budget better/faster/smarter.

Today we interview Ryan Buckley, CEO of MightySignal. We go into the founding of MightySignal, how Ryan was installed as CEO by a Private Equity Firm, and his previous start-ups where he raised over $18M. We dive deep into SDK intelligence, Pricing and feature differences for ASO / Ad Intelligence / SDK Intelligence companies, and how data is identified and ingested to build these data tools. Lastly, we discuss trending SDKs, the most installed SDKs for iOS/Android, as well as up-and-coming advertising SDKs that every mobile marketer should know about. Tune in today!

In today's episode, we interview Tim Koschella, CEO of Kayzen. Tim was previously the CEO/Founder of Applift, a large Mobile Performance Ad Network that he founded in 2012.  We discuss his new programmatic in-house bidder solution for advertisers, that is taking self-service advertising one step further. Also, Tim goes into differences in biddable inventory for in-app vs mobile web, and optimizations advertisers can make such as Bid Shading.  Lastly, we delve deep into Self-Attributing Networks such as Google and Facebook and how all MMPs have to pass them all user data, so they can send back which users they want credit for.

For today's podcast, we interview Bryan Golkhajeh, Founder & CEO of AdAlpha Technologies. Bryan was previously Senior Director of the AdColony Ad Exchange, and worked with all external partners from DSPs, to Ad Networks, and Publishers. We go into his start in the industry at ChaCha (a Q&A Search Engine), to Motricity, and AdMarvel, before he finally landed at AdColony. He also shares more on AdAlpha and how he's building a Marketplace for Mobile Video PMP deals (through an AirBnB-type user experience) where buyers can see all Mobile App Video deals in the market, globally. Finally, we dig deep into trade secrets that top yield optimization managers use to maximize yield and fill rates, from an industry expert. Tune in to hear more!

This week we interview Vishal Korlipara, Growth Marketing Manager at Credit Karma. We dive into Vishal's background in finance and the digital agency world, before eventually joining Credit Karma. We go into Credit Karma hitting 100M registered users, the Atlanta Tech startup scene, Credit Karma being a massive financial affiliate network, and the countries they are focusing on for International Expansion. Also, we discuss how the responsibilities of their 120+ Marketing team (30-40% of whom work on performance) collaborate on Acquisition, Engagement, and Personalization.