Music Marketing 101: Business Lessons From Music Marketing

Growth Marketing & The Journey of Peace

"What is Growth Marketing? Is it a thing? is that a career path I can pursue? This and many more are some of the questions people have regarding growth marketing. Being one of the most controversial topics on Twitter in the tech marketing community, Growth Marketing seems to be one topic many marketers, businesses, and startup founders don't seem to grasp. In this episode of MViPodcast, we sat with Peace Itimi, one of the most listened-to voices in Marketing in Africa to discuss what exactly is growth marketing and how to use it to grow your business. A TED X Speaker, and Director of Marketing at SmileID, and Chief Executive at Founders Connect, Peace Itimi is a Multifaceted Marketing Leader with seven years of experience in both agency & client. Her work has spanned both consumer-focused & B2B products. This episode touches on Growth Marketing, Peace's early days in Benin City, Nigeria, and also the back story of how she has been able to achieve all that she has. If you enjoyed this episode, don't forget to tweet at us at @mvipodcast across all social media platforms.

Stories that Sell: Boosting Business Growth Through Storytelling

Storytelling is one of the most crucial parts of marketing but it's slept on because most people don't see "instant" results. In this episode of MviPodcast, we are joined by Victor Fatanmi, the CEO & Co-Founder at Fullgap, a platform freelancers use for Project Management, invoicing, payments, and more! In this episode, he will show you how you can use storytelling to drive business and brand growth by crafting compelling narratives. Enjoy! Follow us on all social media platforms @mvipodcast.

4 strategies That Drives Business Growth

Ever wonder why some businesses thrive while others struggle? The secret lies in building tenacity and implementing strategies that ensure long-term success. In this episode of MviPodcast, we reveal four powerful strategies to elevate your business. Tune in to discover the keys to sustainable growth and set your business apart from the competition. Check out the article by Dr Ola Brown - https://medium.com/@drola/the-mystery-of-market-size-in-nigeria-a7c863f537bb Follow us across social media @mvipodcast

B2B Sales & Marketing Strategies

What are the best strategies to drive sales for a B2B company? How can you get quality leads and convert them to customers? In today's episode of MViPodcast, we had a conversation wtih Edidiong Ekong, a B2B sales expert who has worked with organizations like Boomplay, Payday, and some of the best brands in Africa. As a B2B sales expert, Edidiong shows us different strategies B2B businesses can use to drive growth.

Music Marketing 101: Business Lessons From Music Marketing

What marketing lessons can businesses and startups learn from Musicians? What makes a song go viral and others don't and what lessons can businesses learn from this? In this episode of MviPodcast, we spoke with Melissa Kariuki, the CEO/Co-Founder at Whip Music, a tech startup that helps artists get their music heard. Having worked with Google, Bain & Company, H&M, the Gates Foundation, and INSEAD, she has gained a wide range of marketing experience and is now using that knowledge to drive growth for her startup. If you are a business owner or startup founder and want to learn marketing strategies that can help you drive growth for your business, this is a must listen!!!!