Spicy Takes on Digital Marketing, with Jason Wojo

Spicy Takes on Digital Marketing, with Jason Wojo

Jason Wojo of Wojo Media joins My Tog Blog About Awesome Content Creation for a direct conversation about paid ads, weak offers, sales funnels, webinars, and the trust recession in online marketing. Jason argues that when ads are not working, the ads themselves may not be the real problem. In many cases, paid traffic simply exposes deeper issues with the offer, messaging, funnel, or customer experience. In this episode, Jason and I discuss why offer clarity matters more than ad spend, how low-ticket products can build rapport, why webinars may attract stronger leads, and what early-stage creators should consider before trying to scale. This conversation includes a few spicy takes, but it also raises an important question for creators, coaches, consultants, service providers, and online business owners: When your marketing stalls, is the strategy broken — or does the offer simply need more work? Key topics include: * Why ads cannot rescue a weak offer * The trust problem in online marketing * Free content, paid learning, and implementation * Low-ticket funnels and building rapport * Why webinars can qualify better leads * Landing pages, stronger promises, and email segmentation * Scaling advice for early-stage creators * What creators can learn from paid advertising, even before running ads Disclaimer: This episode is shared for informational, educational, and entertainment purposes only. The views and opinions expressed by guests are their own and do not necessarily reflect the views of My Tog Blog, MyTogBlog Creative Inc., or Tim Krywulak. Nothing in this episode should be taken as financial, legal, business, or professional advice. Please do your own due diligence before investing in any product, service, or business strategy discussed in this episode. Connect with Jason Wojo: Instagram: @thejasonwojo Website: wojoadvertising.com [https://wojoadvertising.com/] Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress. Start Building [https://mytogblog.kit.com/7660e28c0b] Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn [https://www.linkedin.com/in/timkrywulak/] or through the Contact Us [https://mytogblog.com/contact-us] page. You can also explore creator merch and resources in the shop [https://mytogblogsmerch.store/].

Shopify Starter to Basic Plan: Knowing This Could Have Saved Weeks of Effort

If you're considering building an online business, selecting the right e-commerce platform is crucial for creating a professional online store that properly supports your creator brand. In this episode, I take you behind the scenes of my real-world experience transitioning from Shopify’s Starter Plan to the Basic Plan as I build a print-on-demand store. If you’re considering making this switch or starting fresh with the Basic Plan, this episode will save you countless hours of frustration and help you avoid the costly mistakes that most creators make. You'll Discover ✨ ➡️ Why the Basic Plan creates a dramatically better customer experience ➡️ How to set up an email marketing integration to grow your customer base ➡️ The truth about Google Shopping approval for print-on-demand businesses ➡️ Which apps I use to create professional sizing charts and shipping incentives ➡️ The critical store policies and setup decisions that make or break your store. This isn’t based on theory; it’s real experience from someone who’s been through the entire process. Whether you’re curious about Shopify costs, comparing fees, or pricing structures, this episode covers the practical realities of running a Shopify store as a content creator. Let's Stay Connected! 👍 Ready to level up your online store game?  Subscribe to the podcast so you'll never miss the latest insights on content creation, e-commerce, and building your creator business. Drop a comment below sharing your own Shopify experience or questions about making the transition. You can also connect with me on 🧵 Threads [https://www.threads.com/@my_togblog?hl=en].   Episode Links Note that these links are affiliate links, meaning I earn a commission for purchases made via these links. The price for customers is the same, and the revenue supports this channel. ➡️ Kiwi Sizing Chart App [https://platform.shoffi.app/r/rl_KtaEgInZ] ➡️ Dealezy App [https://platform.shoffi.app/r/rl_pXO6rvjy] for Shipping Bars and Bundles ➡️ Merch Dominator [https://merchdominator.com/pricing?ref=mtbjywf] for Print-on-Demand Research ➡️ Placeit [https://1.envato.market/NG0WLv]for Professional Mock-ups Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress. Start Building [https://mytogblog.kit.com/7660e28c0b] Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn [https://www.linkedin.com/in/timkrywulak/] or through the Contact Us [https://mytogblog.com/contact-us] page. You can also explore creator merch and resources in the shop [https://mytogblogsmerch.store/].

Serial Entrepreneur Reveals Why 90% of Podcasters Quit (& His $6M Solution)

Discover how Pod Up is revolutionizing the podcasting platform space with 60+ integrated tools that save creators hundreds of dollars per year. In this conversation with host Tim Krywulak [https://www.linkedin.com/in/timkrywulak/], serial entrepreneur Nathan Gwilliam [https://www.linkedin.com/in/nathangwilliam/] reveals the real costs of professional podcasting and why most creators quit before their 10th episode. After selling adoption.com and working with digital marketing legend Russell Brunson, Nathan identified a critical gap in the creator economy that was keeping talented podcasters on the sidelines. Nathan's Pod Up platform combines hosting, editing, social distribution, course creation, e-commerce, and 18 AI-powered tools into one integrated system. Instead of juggling dozens of separate platforms and paying premium prices for adequate functionality, creators can now access everything they need for less than the traditional cost would be. 💡 PERFECT FOR: Content creators struggling with multiple podcast tools, entrepreneurs looking to start a podcast without the technical headaches, established creators ready to scale their operations, and anyone curious about the real economics of professional podcasting. Nathan's approach combines practical business wisdom with genuine mission-driven purpose. His background in helping families through adoption.com translates into a deep understanding of how to build platforms that truly serve their communities rather than just extract profit. 🔗 EPISODE LINKS Note: These are affiliate links. That means if you sign up via these links, I earn a commission. The price for you is the same, and the revenue from this helps to support this show. Pod Up [https://zurl.to/lbkp] (30-day free trial + free podcast launch course) Done-For-You Services: PodAllies.com [https://podallies.com/] (free strategy call with Nathan)  Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress. Start Building [https://mytogblog.kit.com/7660e28c0b] Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn [https://www.linkedin.com/in/timkrywulak/] or through the Contact Us [https://mytogblog.com/contact-us] page. You can also explore creator merch and resources in the shop [https://mytogblogsmerch.store/].

How to Keep Algorithm Changes from Destroying Your Content Strategy, with Melih Oztalay

How can we keep our content strategy thriving when market turbulence is the new normal? Tune in for this podcast interview with Tim Krywulak (host), Associate Dean of Design, Visual Arts, and Computer Studies at Georgian College, and industry veteran Melih Oztalay (guest), as they unveil proven tactics to embrace change, outpace competitors, and future-proof your content in an ever-shifting landscape. 👉 About Our Guest Melih Oztalay [https://www.linkedin.com/in/melihoztalay/] is a seasoned digital marketing leader with over 35 years of experience, combining deep marketing and IT expertise to help brands stay ahead in a rapidly evolving landscape. As CEO of SmartFinds Marketing, based in Birmingham, Michigan, he guides clients through disruption using his signature 4-A’s framework: Anticipate, Accept, Adapt, and Adopt. Known for practical, results-driven strategies, Melih has helped clients across diverse sectors—from automotive to healthcare—achieve impressive outcomes, including dramatic reductions in website bounce rates and audience growth. His work balances future-focused innovation with a collaborative, human-centered approach, earning his agency recognition as one of Michigan’s “50 Companies to Watch.” Click here [https://calendly.com/smartfinds/30-minute-meeting?back=1] to book a meeting with Melih 🔥 Why You Can’t Miss This Episode: Melih dives deep into how content creators and marketers can not just survive but thrive amid uncertainty. Whether you’re a blogger, content strategist, or marketer, the tips shared here will help you align your strategy with shifting market dynamics — ensuring your content stays relevant, impactful, and profitable.  In the conclusion, Tim also shares a new tool he's started using that can help you generate new backlinks to your own website while also scaling your online visibility on other sites.  👉 About the Host Tim Krywulak [https://www.linkedin.com/in/timkrywulak/] is the host and producer of My Tog Blog About Awesome Content Creation, where he shares expert insights and practical advice for content creators and entrepreneurs. With nearly two decades of experience in education, applied research, and project management, Tim brings a rich background in storytelling and strategic thinking to his work in digital content creation. Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress. Start Building [https://mytogblog.kit.com/7660e28c0b] Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn [https://www.linkedin.com/in/timkrywulak/] or through the Contact Us [https://mytogblog.com/contact-us] page. You can also explore creator merch and resources in the shop [https://mytogblogsmerch.store/].

Digital Product Advice From a $1 Million Plus Seller, with Alice Seba

Most digital products fail within the first month. Alice Seba’s don’t. With over two decades in online business and millions in product sales, she understands what actually works in today’s competitive market. In this episode, Alice breaks down the brutal truth about why most digital products never see a single sale, and more importantly, reveals the exact strategies and mindset she’s used to build a sustainable online business since 2002. From the early days of her first ebook, “The Internet-Based Moms Guide to Marketing Your Website,” to running successful product launches today, her insights will change how you approach content and product creation. What You’ll Discover ⭐ The #1 mistake content creators make with online strategy ⭐ Why starting small beats going big every single time ⭐ How to validate product ideas without wasting months of work ⭐ The psychology behind “selling as service” that removes sales anxiety ⭐ Alice’s framework for creating less content with greater impact ⭐ Why building 1,000 engaged followers beats 100,000 passive viewers About Alice Seba Alice has been building online businesses since the early days of e-commerce, growing her YouTube channel to nearly 8,000 subscribers and her EKit Hub Facebook community to 4,700 members. She’s the founder of EKit Hub [https://www.ekithubuniversity.com/] University and Noomu [https://noomu.com/kit/], an all-in-one business-building platform designed specifically for digital entrepreneurs.  These sources offer a wealth of information for digital creators, and Noomu includes an AWESOME $197 freebie to help get you started as an online creator business. I highly recommend checking them out.  This episode is not sponsored.  Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress. Start Building [https://mytogblog.kit.com/7660e28c0b] Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn [https://www.linkedin.com/in/timkrywulak/] or through the Contact Us [https://mytogblog.com/contact-us] page. You can also explore creator merch and resources in the shop [https://mytogblogsmerch.store/].