Brand Over Buzz: Navigating Performance Marketing, AI, and Media That Moves People

Brand Clarity & Career Curiosity: Lessons from the Food Aisle

Join Molly Baker and our guest for a candid conversation on building brands, navigating marketing in a fast-moving food landscape, and keeping things simple enough to actually resonate. They explore career pivots, CPG marketing, AI, retail media, audience research, brand clarity, and the balance between data-driven strategy and human creativity. From the rise of GLP-1s to the power of concise messaging and knowing what actually moves the needle, this episode offers an honest look at what it takes to grow meaningful brands in today’s crowded marketplace.

Clean Cookies & Career Pivots: Building a Food Brand with Purpose

Join Molly Baker and our guest for a candid conversation on career pivots, building in CPG, and rethinking what it means to create “better” food. Drawing on her experience across Martha Stewart, restaurant kitchens, and product innovation, she shares what it takes to go from idea to shelf, navigate the realities of fundraising, and build a brand rooted in both quality and purpose. Together, they explore the rise of clean ingredients and regenerative agriculture, the challenges of scaling a physical product, and why separating yourself from your ideas is key to long-term success. From persistence and networking to trusting your instincts and embracing trial and error, this episode offers an honest look at what it really takes to build something meaningful from the ground up.

Social Shifts & Scaling Spirits: Gen Z, Global Brands, and Career Risks

Join Molly Baker and our guest for a candid conversation on Gen Z social habits, global brand building, and the career risks that shape long-term growth. Drawing on her experience leading liqueurs at Diageo, Olivia shares what it takes to integrate and scale brands across markets, navigate shifting consumer behavior, and lead teams with clarity in a fast-changing industry. Together, they explore the evolving role of alcohol in Gen Z social life, the realities of burnout and boundary-setting, and why mentorship, self-awareness, and taking more risks can be some of the most powerful career tools. Whether you’re building a brand, leading a team, or rethinking your own path, this episode offers an honest look at leadership, reinvention, and growth in a changing world.

Performance First: Scaling a Challenger Beauty Brand

Join Molly Baker and our guest as they explore what it takes to scale a challenger brand in today’s competitive CPG landscape. From balancing performance-driven marketing with purpose-led storytelling to educating consumers on entirely new product formats, our guest shares candid insights on focus, agility, and strategic discipline. Together, they unpack how modern teams can leverage AI, streamline operations, and build meaningful momentum without losing sight of mission. Whether you’re refining your marketing strategy or building in a crowded category, this conversation offers a thoughtful look at growth, innovation, and winning on what truly matters.

Brand Over Buzz: Navigating Performance Marketing, AI, and Media That Moves People

Join Molly Baker and a special guest for a thoughtful conversation on career pivots, performance marketing, and what it means to build a more intentional path in a fast-changing digital industry. Drawing on experience across client services, integrated media, and performance marketing, our guest reflects on reaching a pivotal moment in their career and the shift from agency leadership into independent consulting. Together they explore the realities of modern digital media, from the pace of platform change to the growing role of AI and automation in shaping campaign strategy. Whether you’re navigating your own career transition or trying to make sense of the evolving media landscape, this conversation offers a grounded take on growth, reinvention, and building with intention.