Put It in Their Hands: Why Sampling Works

MinkiSoft: From Pain Point to Product

The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.

Put It in Their Hands: Why Sampling Works

In this episode, the sisters reflect on a game-changing lesson they learned early on: the power of sampling. At their first big trade show, they showed up timid and unsure—until a seasoned vendor neighbor pulled them aside and gave it to them straight: “Hand out samples—it stops people in their tracks and buys you time to sell!” They share the story of how that moment reshaped their approach, helped them connect with real customers, and why putting your product in people’s hands is one of the smartest moves you can make.

Side Hustle: The Power of Starting Small

In this episode, the sisters take a trip down memory lane to the humble beginnings of Sister Sky—when it was a side hustle fueled by passion (and a lot of trial and error). From slow days at craft fairs to vending booth flops, they share the funny, frustrating, and formative moments that shaped their journey. Those early lessons laid the foundation for today’s success—and are now driving their mission to get Sister Sky on the shelves at Target.

Ashes to Action: Rebuilding with Grit

On the 9-year anniversary of their business burning to the ground—literally—the sisters revisit one of the most harrowing moments of their entrepreneurial journey. What do you do when you lose everything? With raw honesty, resilience, and even some laughter, they share how they turned devastation into determination. This is the story of how grit showed up when the flames died down—and how they came back stronger than ever.

Gotta Watch Your Back: Business Runs on Trust

In this episode, the sisters dive into one of the most important foundations in business: trust. They talk about why building a tight, trusted circle matters—and how to find people who truly have your back. They also share a recent hiccup when they thought they had a trusted partner… until it all fell apart. With honesty, laughter, and hard-earned lessons, this episode is all about learning who belongs in your circle—and how to move forward when trust gets broken.