EP 482: Are You Training Meta to Find the Wrong People?

EP 482: Are You Training Meta to Find the Wrong People?

Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conversion event and lead data could be quietly steering your ads toward more of the results you do not actually want. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

EP BONUS: What Meta's Q2 Numbers Mean For Your Ad Costs

Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12% year over year, and ad impressions are up 14%, which tells us something important about your competition. In under four minutes: what these numbers mean for your campaigns, why your costs may be creeping up even if nothing changed on your end, and what I think you should do about it. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

EP 481: The Facebook Ad Account Cleanup I'd Do Before Spending Another Dollar

Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk through the practical account cleanup I'd consider before spending another dollar, including campaign clutter, naming, old tests, tracking, reporting, and why a messy account can lead to messy decisions. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

EP 480: Why Panic Is So Expensive in Facebook Ads

One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain why panic decisions can sometimes hurt ad performance, how one bad day can lead advertisers to make the wrong move, and why calm, rules-based decision-making is so important when managing Meta campaigns. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

EP 479: The Hidden Bottleneck Between the Ad Click and the Sale

Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks, opts in, schedules, or raises their hand. In this episode, I break down the hidden bottleneck between the ad click and the sale, including follow-up, speed, trust, nurturing, and why Facebook ads often expose problems elsewhere in the business. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com