The Business of Franchising and Building InLife Wellness | Scott Capelin

The Business of Franchising and Building InLife Wellness | Scott Capelin

Most fitness businesses fail because the owner can't separate the business from themselves. Scott Capelin built one that runs without him. In this episode, Matt sits down with Scott Capelin, founder of In Life Wellness, an Australian-based Pilates franchise now operating across 60-plus locations in Australia and the USA. Scott's story isn't a straight line — he sold five franchise locations, built an ambitious eco-friendly gym, overcapitalised, ended up in court with shareholders, sold his home while his wife was eight months pregnant, and rebuilt from scratch with no money and a handful of reformer Pilates machines. What followed was zero studio closures across 60 locations, a pre-launch model that regularly opens with 200-plus members before the doors open, and a franchise that targets profitability from day one. They also get into the strain of financial failure on a marriage, why a stable home life is a business advantage, the difference between building a business and building a prison, and why Scott believes competition is largely irrelevant if you just do the job properly. Chapters 0:00 - Intro 1:22 - From Corporate to Fitness 5:41 - Selling Five Franchises 8:20 - The Crash and Burn 13:09 - Building In Life Wellness from Scratch 16:46 - Support at Home During the Darkest Times 19:50 - Happy Home Happy Business 22:20 - Becoming a Franchisor 27:17 - Corporate Owned vs Franchise 28:24 - The Economics of an In Life Studio 30:52 - 860 Members Before Opening Day 32:25 - Has Any Studio Ever Failed 34:37 - Taking In Life to America 40:07 - Why Competition Doesn't Scare Me 43:02 - Building a Business That's Not a Prison 47:03 - What's Next for Scott and In Life 49:44 - Where to Find Scott Follow Scott: Website: https://scottcapelin.com/ LinkedIn: https://www.linkedin.com/in/scottcapelin/ [https://www.linkedin.com/in/richard-mcwhorter/] Instagram: https://www.instagram.com/scott.capelin/ ======================== Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ [https://www.instagram.com/thematthaycox/] ▶ YouTube – No Bollocks Podcast - YouTube [https://www.youtube.com/channel/UCEIxli0O3OlefTxUPgPbESg] ▶ LinkedIn – https://www.linkedi... [https://www.linkedin.com/in/matt-haycox/]

Matt Haycox: Bankruptcy, Parenting & Why School Doesn’t Teach Money

This week Matt is in the hot seat. Repurposed from Dan Banks Nachmias' podcast Parenting Without the Manual, this one goes deeper than business. It's about where hunger comes from, what money actually does to kids, and how to raise children who can stand on their own two feet, without quietly doing it for them. Matt gets into growing up with money without growing up entitled, the invisible safety net he didn't know he had until it was gone, and why bankruptcy doesn't break you. Staying down does. Plus the one piece of advice he'd give every new parent. You'll have to listen for that one. Timestamps: 0:00 – Intro 0:09 – Growing up entrepreneurial 2:02 – How Matt's parents kept him hungry without entitlement 6:55 – 30 years in business: how the game has changed every decade 10:48 – Raising kids across three very different eras 15:04 – Bankruptcy, resilience, and the safety net disappearing 18:31 – Setting kids up to win without softening them 25:42 – What schools don't teach, and should 34:23 – Is school even worth it anymore? 40:00 – Redefining success (and why finance has hijacked the word) 47:26 – The school of bankruptcy 49:58 – Born or made: can you teach someone to be an entrepreneur? 54:19 – Who's actually to blame for financial illiteracy? 58:51 – One piece of advice for every new parent Follow Matt: Instagram: https://www.instagram.com/thematthaycox/  LinkedIn: https://www.linkedin.com/in/matthaycox/ Website: https://matt-haycox.com/  Follow Dan: LinkedIn: https://www.linkedin.com/in/dan-banks-nachmias/ Podcast: https://open.spotify.com/show/3QU2rMK3JRLIQf8wRUT8il  ======================== Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ [https://www.instagram.com/thematthaycox/] ▶ YouTube – No Bollocks Podcast - YouTube [https://www.youtube.com/channel/UCEIxli0O3OlefTxUPgPbESg] ▶ LinkedIn – https://www.linkedi... [https://www.linkedin.com/in/matt-haycox/]

The Personal Brand Mistakes That Are Keeping You Invisible | Alex Shaw

Most business owners are creating content constantly and still getting ignored. The problem isn't effort, it's that nobody knows who you are. In this episode, Matt Haycox sits down with personal branding expert Alex Shaw to break down why most people are invisible to the very audience they're trying to reach. Alex covers the difference between a personal brand that pulls people in and one that blends into the noise, why visibility and authority are not the same thing, and how the 60/30/10 content framework helps business owners stop posting randomly and start building real trust. They also dig into the five biggest personal branding mistakes, and why the most powerful thing you can do is be strategically vulnerable rather than just showing results. If you're a founder, coach, or entrepreneur who knows they should be building a personal brand but isn't sure why it isn't working, this episode gives you the honest answer. Chapters 0:00 - Coming Up 0:11 - Intro 1:04 - Why Personal Branding Matters: The Stats 7:48 - Personal Branding Isn't New: Tom Peters 12:48 - The 60/30/10 Content Split 14:50 - Best Platforms for Personal Branding 21:10 - Mistake #1 24:28 - Mistake #2 26:30 - Mistake #3 29:54 - Mistake #4 31:43 - Mistake #5 33:21 - Are There Dangers to Personal Branding? 34:24 - AI in Personal Branding 36:45 - Fake It ‘Till You Make It 39:08 - Where to Find Alex Shaw Follow Alex: Instagram: https://www.instagram.com/alexbenshaw/ YouTube: https://www.youtube.com/@alexbenshaw LinkedIn: https://www.linkedin.com/in/alex-shaw1312/  ======================== Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ [https://www.instagram.com/thematthaycox/] ▶ YouTube – No Bollocks Podcast - YouTube [https://www.youtube.com/channel/UCEIxli0O3OlefTxUPgPbESg] ▶ LinkedIn – https://www.linkedi... [https://www.linkedin.com/in/matt-haycox/]

The Bali Brotherhood: Why Men Are Done Doing Life Alone | Ryan Herrington

Most men don’t lack ambition. They lack a place to offload the pressure without turning to alcohol, isolation, or silence. In this episode, Matt Haycox sits down with Ryan Herrington, co-founder of BrotherhoodXBusiness, a global brotherhood and private members club for founders and entrepreneurs who are done doing business and life alone. Ryan shares his rock-bottom moment: stepping on the scales after a breakup and realising he’d hit 19 stone after years of “work hard, play hard” living, and how that wake-up call led to coaching, sobriety, and building community. Ryan then explains how the Bali Brotherhood started with six men meeting weekly and grew purely through word of mouth into a large community. Inside the sessions: wins, accountability, small-group breakouts, and a judgment-free space to talk through business stress, relationships, and identity. They also go into the business: monetising community, scaling globally, the Genius Code (finding your zone of genius), why not everyone should be an entrepreneur, and how AI and the future of work will force people to get honest about what they’re actually built for. Timestamps: 0:00 – Intro 0:59 – Rock bottom: lost years, 19 stone, wake-up call  5:11 – Recruitment consultant to Bali 7:03 – The birth of the Bali Brotherhood  13:12 – What happens inside the Brotherhood? (wins + breakouts + real conversations)  15:40 – Have men changed over generations?  17:17 – Women and the mission  19:47 – Monetising the Brotherhood + global expansion  26:24 – The Genius Code: finding your zone of genius 28:33 – Not everyone should be an entrepreneur  32:23 – AI and the future of work  36:25 – Final thoughts + where to find Ryan  Follow Ryan: Instagram: https://www.instagram.com/ryanherrington__/ LinkedIn: https://www.linkedin.com/in/ryan-herrington-358697212/ Website: https://brotherhoodxbusiness.com/info  ======================== Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ [https://www.instagram.com/thematthaycox/] ▶ YouTube – No Bollocks Podcast - YouTube [https://www.youtube.com/channel/UCEIxli0O3OlefTxUPgPbESg] ▶ LinkedIn – https://www.linkedi... [https://www.linkedin.com/in/matt-haycox/]

£1.3M a Month, 400 Ads and a Billionaire Plan: Will Brown’s Info Business Blueprint

Will Brown went from DJ to trader, to selling a basic $50 “Word doc” to building an online education business that hit £16.4M and sold to private equity, then he scaled his advisory firm BG&E (Build, Grow & Exit) to £1.3M/month while working with 741+ clients. In this episode, Will breaks down the real mechanics behind scaling an online business: hiring, paid ads, why most “info businesses” stay small, and how to build a product ladder that keeps clients longer (instead of losing them after a few months). They also cover the hard realities of platform dependence, what Will still gets wrong, and why ambition without balance can wreck you. If you sell knowledge online, coaching, courses, programs, masterminds, training, consulting, this is a blueprint on scaling revenue, retention, and operations without making your business fragile. Timestamps: 0:00 - Coming Up  0:16 - Intro  0:42 - Who is Will Brown?  2:38 - DJ to Trader to Info Millionaire  6:22 - Building the first business from scratch (the $50 “Word doc” start) 8:11 - Hiring, running ads, and hitting a million  15:37 - What came after the exit  17:56 - The new consulting business and first clients  19:34 - Scaling past a million a month: what changes 24:45 - Who Will learns from (and why it worked)  29:34 - The fitness coach problem: £250 CPA + the 7-month drop-off  31:43 - Product ladder: keep clients longer  34:30 - Why most online education businesses stay small 37:28 - Free time, investing, and the billionaire goal  40:39 - Can this playbook work in any niche?  43:11 - The danger of relying on one platform  48:34 - What Will gets wrong (and why balance is hard)  51:01 - Is networking bullshit?  53:47 - Final thoughts  Follow William: Instagram: https://www.instagram.com/willia_mbrown/ LinkedIn: https://www.linkedin.com/in/william-brown-01a310182/ Website: https://buildgrowandexit.com/? ======================== Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ [https://www.instagram.com/thematthaycox/] ▶ YouTube – No Bollocks Podcast - YouTube [https://www.youtube.com/channel/UCEIxli0O3OlefTxUPgPbESg] ▶ LinkedIn – https://www.linkedi... [https://www.linkedin.com/in/matt-haycox/]