No Vacancy The Podcast with Natalie Palmer

Today I talk with Madi Johnson [https://www.instagram.com/skylerandmadi]. If you don't know her already from STR Book Club and her growing brand, For The Love Of Upstate [https://fortheloveofupstate.com/] (FTLOU), you may remember her from episode 96 [https://podcasts.apple.com/us/podcast/96-my-favorite-deals-are-ones-that-dont-pencil-in-airdna/id1620243933?i=1000645293382]where we talked about how Madi's favorite deals are "the ones that don't pencil in AirDNA". When we last had her on No Vacancy in February 2024, Madi's idea of going all in on the Upstate NY market was just a gut feeling, but 15 months and 4 live properties later, she has proven her intuition true – this market, and her approach to it, is CRUSHING IT. Some quick stats: 1. FTLOU is outperforming in winter 4x market projections 2. Their summer months are outperforming their own high-end revenue goals by 30-40% 3. Their social media presence has exploded, landing Madi over $18,000 in free furniture for their listings 4. And over $5,000 in sales commission through her affiliate shop [https://shopmy.us/skylerandmadi] 5. Over 600 DMs looking to book FTLOU properties directly I'm also so excited to announce that I'm now working with FTLOU to help find partners for their growing portfolio!!! If you're interested in partnering on our current or next deal, fill out this investor interest form [https://forms.gle/zjJN2W8g5AqgFqXP9]. INVESTOR DINNER SERIES [https://www.levelupyourlistingsummit.com/dinner-series] - Austin, TX | Wed, June 25th | 6:30-9pm Apply for our Austin dinner here [https://docs.google.com/forms/d/e/1FAIpQLScObQ9VwOdnUUZdPi3vLeW99yl2OU5EVNFIv2hw7ELYOmDTpw/viewform]! 🤠🍽 Pssst, only 8 seats left! Thank you to my sponsors! Lodgify - ⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠ [https://shorturl.at/gkXLp] Receive 20% off Lodgify’s most powerful plans with code NoVacancy20 at checkout Proper - ⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠ [http://properinsurance.com/novacancy] Visit the link to claim your free risk assessment with Proper. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

On today's episode I sit with Federico Zimerman [http://instagram.com/strguide], a revenue management and pricing genius, who is launching his brand new company, revfactor.io [https://revfactor.io] today! Revfactor.io [https://Revfactor.io] is a revenue management service, which is a fancy way of saying, Fede and his team will help you squeeze every dollar you can out of your listing calendar. You only have 365 days a year available for booking, and once a night is gone... it's GONE. Today, Fede breaks down the 4 factors you need to look at when determining each night's price, and he tells us exactly which settings he is taking advantage of inside PriceLabs and Airbnb. Apply for our Austin Investor Dinner here [https://docs.google.com/forms/d/e/1FAIpQLScObQ9VwOdnUUZdPi3vLeW99yl2OU5EVNFIv2hw7ELYOmDTpw/viewform]! 🤠🍽 Learn more about the Investor Dinner Series here [https://www.levelupyourlistingsummit.com/dinner-series] Thank you to my sponsors! Lodgify - ⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠ [https://shorturl.at/gkXLp] Receive 20% off Lodgify’s most powerful plans with code NoVacancy20 at checkout Proper - ⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠ [http://properinsurance.com/novacancy] Visit the link to claim your free risk assessment with Proper. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

This week I chat with Bri & Jordan from Somerled Designs – an STR design firm where every design decision is backed by strategy. I almost didn't want to record this episode, because I worried that talking about design wouldn't come across on an audio-only podcast without having imagery examples. But after just a few minutes, I realized that was not going to be an issue at all! Bri & Jordan do not make a single design decision without first determining the strategy for the property, market, and guest avatar, and in this episode they walk us through that entire process. After this episode, I'll never approach a design project with "aesthetics" first again. The Somerled philosophy will have you convinced that if you follow these steps and do this research first... then your final design will always be a good return on investment! Click below to see some of the listings mentioned in this episode: 1. The Pepper Place, Waco TX [https://www.airbnb.com/rooms/1258666434013989586?source_impression_id=p3_1747174366_P3Qjjfq6XYhcDQ0U] 2. Disney House, Kissimmee FL [https://www.airbnb.com/rooms/991874504598847834?adults=12&check_in=2025-08-24&check_out=2025-08-31&search_mode=regular_search&children=0&infants=0&pets=0&source_impression_id=p3_1747174337_P3dvQob1qDarOGXO&previous_page_section_name=1000&federated_search_id=030d2602-a692-4293-8995-3fa5d513aa5d] 3. Howdy House, Scottsdale AZ [https://www.airbnb.com/rooms/1308725007888521570?source_impression_id=p3_1747174404_P3RBSSPDk4OGGABQ] Thank you to my sponsors! Lodgify - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠ [https://shorturl.at/gkXLp] Receive 20% off Lodgify’s most powerful plans with code NoVacancy20 at checkout Proper - ⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠ [http://properinsurance.com/novacancy] Visit the link to claim your free risk assessment with Proper. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Consider this week's episode your college-level course about investing in hotels. Today Neil Shah is an investor and operator of 10 hotels – but his journey started with him as an immigrant to the US who lived in his uncle's hotel near Disneyland. After grinding there for years, he decided to pursue a Hotel Management & Tourism degree in university... and it shows. After this episode, I'm convinced Neil will be Professor Shah before we know it. If you've been wanting to learn more about hotel investing, management, and franchising, look no further than today's knowledge-packed episode. Connect with Neil here [http://inntechhospitality.com/]. Thank you to my sponsors! Lodgify - ⁠⁠⁠⁠Link⁠⁠⁠⁠ [https://shorturl.at/gkXLp] Receive 20% off Lodgify’s most powerful plans with code NoVacancy20 at checkout Proper - ⁠⁠⁠⁠Link⁠⁠⁠⁠ [http://properinsurance.com/novacancy] Visit the link to claim your free risk assessment with Proper. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

In today's episode I chat with partners (in marriage and in business) Matt and Amanda Sanderson – investors and co-founders of strIQ. You'll remember strIQ from episode 99 [https://podcasts.apple.com/us/podcast/99-this-app-will-forever-change-the-way-you-analyze/id1620243933?i=1000648192272] where we we broke down how you can go from sifting through thousands of potential STR deals... to, like 6. For real. You may have used other data analysis tools before to check on deals, but what makes strIQ different is how it instantly pulls MLS data. So you aren't just analyzing "markets", but actually finding profitable properties on sale now! strIQ's technology allows you to reverse engineer your investing goals. Only want properties that can do 30% CoC return? There's a filter for that. Want listings projected to do $200,000 in annual revenue? There's a filter for that! If you've been victim to the endless Zillow scroll... you need this. Use code NOVACANCY20 to save on your strIQ [https://www.striq.com/] subscription. Invest with strIQ → investor interest form Thank you to my sponsors! Lodgify - ⁠⁠⁠Link⁠⁠⁠ [https://shorturl.at/gkXLp] Receive 20% off Lodgify’s most powerful plans with code NoVacancy20 at checkout Proper - ⁠⁠⁠Link⁠⁠⁠ [http://properinsurance.com/novacancy] Visit the link to claim your free risk assessment with Proper. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]