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Podcast af John Sterling
Welcome to Noob School where expert sales trainer John Sterling is ready to teach sales noobs how to launch their careers like a rocketship. Through conversations with business leaders in every industry, you'll learn how to navigate the sales industry and apply their experiences to amplify your success.
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144 episoder
Jack Sterling is back, and this time, we’re getting straight into business—what works, what doesn’t, and what entrepreneurs need to know. We kick things off with an important discussion about the Rupert Huse Veterans Center and how they’re helping veterans successfully transition into new careers. Then, we dig into the nuts and bolts of entrepreneurship. Jack shares insights on the biggest differences between structured environments (like the military) and the unpredictable world of running a business—drawing from his own experience transitioning from a Navy SEAL to an entrepreneur. We cover smart ways to fund a business, breaking down how SBA loans work and how they can fit into a broader funding strategy with investors. And of course, we talk sales: what it takes to actually close deals, why so many people overcomplicate the process, and what Jack has learned from his work at Cloudhound. Finally, we highlight another fantastic organization, Upstate Warrior Solution, and why supporting veterans is so important. If you want to get involved, check them out: Upstate Warrior Solution - Get Involved [https://upstatewarriorsolution.org/get-involved-2/]. This one’s packed with real-world business advice and a few laughs along the way—tune in! Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends

In this episode of the Noob School podcast, I had the pleasure of sitting down with Marion Crawford, the dynamic founder and CEO of Crawford, a full-service marketing and brand strategy firm based in Greenville, South Carolina. Marion's journey from her early education to leading a successful agency is both inspiring and insightful. Marion began her career in journalism, working on the Nightly News Desk at NBC in New York. She later served as a news writer and reporter for CBS and ABC affiliates in Spartanburg, SC, and Asheville, NC, respectively. This foundation in storytelling and communication paved the way for her transition into marketing and business development roles, including a notable tenure at ScanSource, Inc. In 2010, Marion founded Crawford, driven by a vision to provide comprehensive marketing solutions with a personal touch. Under her leadership, the agency has grown from a small team to a robust firm with a diverse portfolio. Marion's commitment to crafting compelling brand messages has positioned Crawford as a trusted partner across various industries. Beyond her professional achievements, Marion is deeply involved in her community. She has served on the boards of organizations such as Artisphere, the Peace Center, the Cancer Society of Greenville County, and the Urban League of the Upstate. Her dedication to both her craft and her community exemplifies the qualities of a true leader. During our conversation, Marion shared valuable insights into her career trajectory, the challenges and triumphs of building her own agency, and practical sales tips for aspiring entrepreneurs. Her story is a testament to the power of passion, resilience, and continuous learning. Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends

What does it take to go from an All-American athlete to a Navy SEAL, then transition into a successful sales career in the tech industry? In this episode of Noob School, I sit down with Troy Pusateri, whose journey is a masterclass in discipline, purpose, and perseverance. Growing up around Baltimore, Troy excelled in swimming, becoming an All-American at Clemson University. But instead of taking the conventional route after graduation, he chose to serve his country, joining the Navy and eventually becoming a Navy SEAL. His time in the SEAL teams, including protection detail work in Afghanistan, shaped his mindset, resilience, and leadership skills—qualities that would later prove invaluable in his business career. After leaving the military, Troy took an unconventional path into sales, starting as an Executive Assistant, then moving into business development at Pegasus before making the leap into the tech industry. Today, he’s a Regional Sales Manager at BLACKWOOD, having also worked with AWS as a Navy Account Manager. In this conversation, we dive into: ✅ The power of discipline and how it translates to success in business ✅ Why having a clear purpose is key to staying motivated ✅ The importance of surrounding yourself with the right people ✅ Lessons from the SEALs that apply directly to sales and leadership ✅ The transition from military service to corporate success Whether you're in sales, the military, or just looking for inspiration on building a successful career, Troy’s story is packed with insights you won’t want to miss. Tune in now! Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends

Get ready for an inspiring conversation on Noob School as I sit down with Chuck Crumpton—an entrepreneur who truly knows the ups and downs of business. Chuck shares how his determination helped him score a pivotal deal with Johnson & Johnson, even when the odds were stacked against him. We dive into his experiences founding Medpoint, selling successful companies, and now leading Bull Street Mergers. Along the way, Chuck offers practical advice for entrepreneurs—from boosting business value to nailing a successful sale. You’ll leave with real insights and plenty of inspiration from a seasoned dealmaker. Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends

In this episode of Noob School, I sit down with Scott Thomas, a man who has built an impressive career at the intersection of leadership, strategy, and growth. From leading high-stakes missions as a Captain in the U.S. Air Force to serving as Group CEO at Constellation Software, Scott has spent decades perfecting the art of building and scaling businesses. Now, as a as an advisor and guide to CEOs, he helps executives and entrepreneurs set a clear vision, align the right people, and implement repeatable systems to achieve transformative success (@Next Level Growth). Scott shares incredible insights from his time in the technology sector, including his approach to hiring and managing salespeople, the importance of strategic execution, and what it takes to drive long-term profitability. We also dive into how AI is already reshaping industries—and what sales and business leaders should be doing to stay ahead of the curve. Whether you’re a founder looking for a playbook on scaling, a sales leader refining your hiring process, or just someone eager to learn from a proven leader, this episode is packed with valuable lessons. If you'd like to learn more about Scott and where he’s affecting change; www.nextlevelgrowth.com https://www.linkedin.com/in/scottthomasu/ Don’t miss this conversation with Scott Thomas—tune in now! Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends
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