The anti-niche backstory, climbing mountains, babies, and launching a ecom brand

Uncovering Your Brand's ThroughLine

In this episode, Rickilee Walls discusses the importance of personal branding and the concept of a 'through line'—a core truth that connects various aspects of a multi-dimensional brand. She emphasizes the need for authenticity and self-acceptance in branding, moving away from rigid niches to embrace a more holistic approach. The conversation also touches on personal updates, including challenges in her life and business, and the significance of sharing these experiences with her audience.

The anti-niche backstory, climbing mountains, babies, and launching a ecom brand

In this first episode of the Not One Thing podcast, Rickilee Walls shares her journey of rediscovering her identity as a mother and entrepreneur. She emphasizes the importance of embracing one's multi-dimensional self rather than conforming to a single niche. The conversation explores the challenges of motherhood, the complexities of personal branding, and the upcoming relaunch of her herbal supplement business, Companion Herbals. She also give a sneak peak of what to except in this podcast and little more about her story.