Hailey Hawkes: Why Brand Awareness Is So Crucial For Growing Your Business

Jordan Regenie: Geospatial Innovation and the Human Element in Business

In this episode I speak with Jordan Regenie [https://www.linkedin.com/in/jordan-regenie/] from Peace Love Freedom [www.peacelovefreedom.com], whose incredibly diverse career has enabled him to provide deep insights into driving organizational success, motivating teams effectively, and mastering geospatial technology operations. He emphasizes the importance of understanding the human element in business management, advocating for building a culture that fosters high performance through effective systems and regular feedback mechanisms. He stresses the importance of a defining 'WHY' for individuals and organizations, linking this driving force to excellence and integrity in business. We explore various facets of life & business including perspective, failure, entrepreneurship, risk tolerance, business ethics, and employee empowerment. Jordan also delves into the specifics of geospatial technology, explaining its applications and the critical considerations for organizations that utilize this data. He links this to broader business practices, particularly in marketing, sales, and operations, stressing the risks of siloing these functions and the benefits of a more integrated approach. This episode is packed with invaluable insights for business leaders, managers, and professionals in the geospatial field, offering actionable advice and strategic wisdom. For more details on the podcast, please visit ⁠ontheredge.com⁠ [https://ontheredge.com/]

Andy Hawbaker: From Marketing to Real Estate Entrepreneur

In this episode, we dive into Andy Hawbaker's transformative journey from a successful career in marketing to becoming a thriving real estate entrepreneur. Andy shares his motivations for switching careers, driven by a desire for new challenges, a more personal connection with clients, and the entrepreneurial spirit he’s had since childhood. He highlights how his marketing expertise has been instrumental to building his real estate business, emphasizing early efforts like building a strong online presence and brand. We talk about the joys and struggles of being our own bosses, appreciating the freedom and flexibility while navigating the challenges of motivation and time management. Andy also discusses the importance of reviews, a solid reputation, and innovative strategies that have distinguished him from other real estate agents. Social events, business cards, and setting boundaries are some of the key elements that have contributed to his success. Beyond real estate, Andy's passion for homebrewing plays a significant role in his life, even influencing his professional interactions. He shares how being authentic and engaging in hobbies has helped him connect with clients and build a strong network. Andy also provides practical advice for home buyers and sellers, drawing from his experiences and lessons learned in the industry. Join us as we explore Andy's inspiring journey, uncovering the strategies and personal stories that have shaped his success as an entrepreneur. From marketing expertise to real estate achievements, Andy's story is a testament to the power of leveraging skills and passions in new ventures. For more details on the podcast, please visit ⁠ontheredge.com⁠ [https://ontheredge.com/]

Are Marketing Agencies Dead?

In this episode, I delve deep into the evolving landscape of digital marketing in the age of artificial intelligence and automation.  With advancements like ChatGPT, Google Gemini, and Facebook’s Advantage+, the traditional roles of marketing agencies are being challenged as AI technologies promise to automate asset creation and streamline targeting processes. However, is this shift towards AI removing too much control from seasoned marketers?  I explore how the loss of nuanced targeting and the reliance on broad, algorithm-driven strategies might not only increase spending on ineffective placements but also jeopardize the unique brand messaging that differentiates businesses. Despite the allure of automation, marketing agencies are far from obsolete. I discuss the critical importance of a holistic marketing approach that encompasses budget strategy, branding, operations, and a deep understanding of customer behavior —elements that AI alone cannot fully grasp.  Agencies need to evolve by focusing on brand development, integrating first and zero-party data strategies, enhancing CRM systems, and ensuring that all facets of a client’s marketing journey—from initial contact through to sales and repeat business—are seamlessly connected. Join me as I unpack why trusting your entire marketing strategy to AI and mega-corporations might not be the best move and how agencies can reinvent themselves to stay relevant and valuable in this new digital era. For more details on the podcast, please visit ⁠ontheredge.com⁠ [https://ontheredge.com/]

Hailey Hawkes: Why Brand Awareness Is So Crucial For Growing Your Business

In this episode I speak with Hailey Hawkes, a 12+ year digital marketing specialist. We talk extensively about the impact that brand awareness has for business growth and the optimal marketing channels for driving results. Brand awareness isn’t just an external metric for gauging customer interests, it starts with your internal team fully embracing your value proposition and understanding your customer avatar. We get into the best funnel approach for running Facebook and Instagram ads that will drive brand awareness and also define what true retargeting (aka remarketing) can accomplish for both short and long sales cycles. For more details on the podcast, please visit ⁠ontheredge.com⁠ [https://ontheredge.com/]

Reggie Compton: Building A Marketing Agency

In this episode I speak with Reggie Compton, marketing agency founder of PentaWest [https://www.pentawest.com/]. We discuss her experience starting her marketing agency and shifting her mindset from freelancer to agency owner. We talk about the challenges of running a smaller agency, the benefits of becoming an entrepreneur, and the intricacies of marketing agency client relationships. This is a great episode to listen to if you’re considering starting your own agency, currently work with an agency and want to get perspective, or want to understand more about how agency owners with a strong sense of integrity tend to operate their businesses. Some of our favorite topics from the episode include: * The difference in treatment for women and men in account management * Building a business and a brand instead of functioning as a sole operator * The benefits and drawbacks of having a partner or a team * How we view clients’ marketing budgets & marketing guarantees * How teaching can help grow your agency * Why employees leave their marketing agencies * Whether entrepreneurship is for everyone For more details on the podcast, please visit ⁠ontheredge.com⁠ [https://ontheredge.com/]