The Truth About Creativity, Identity, and Growing Up with Jake Webski

She Spent 25 Years at Patagonia. Then She Built Her Own Brand. | Laura kinman

Laura Kinman spent 25+ years in the outdoor industry, and she didn't plan to start a brand. Then, in October 2024, she was laid off from Patagonia while flying home from Vietnam. She calls it the day she "won the lottery." In this episode, Laura traces a winding path. Growing up hunting for sharks' teeth near Myrtle Beach. Meeting her husband on a 1990s bulletin board system talking about 90210. Living the "Rachel from Friends" life as a young buyer in New York. And finally landing a job at Patagonia she felt completely underqualified for, where she "went in a climber and became a surfer." We talk about imposter syndrome, the quiet grief of a layoff, learning a sport as an adult, and the decision to build Coastal Range Collective: a women's swim and surf brand made for the "other 90 percent," the women still paddling out at 50, 60, 70, not just the elite 1 percent. Honest, funny, and a little tender. A conversation about second acts and what you do with the time you're given. outside is Magic [https://outsideismagic.com/] is hosted by Christopher San Agustin. Produced by Broken and Coastal. Follow us on Instagram @brokenandcoastal [https://www.instagram.com/brokenandcoastal/] Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Process, Self-Belief, and the Bike as Teacher with Braydon Bringhurst

In this episode of outside Is Magic, I sit down with Braydon Bringhurst, a professional mountain biker, filmmaker, public speaker, father, and the founder of the Hard MTB League. You may know him from his film 8,600 Feet, but this conversation goes well beyond the bike. This one is about process. About what it actually takes to overcome something hard, and what the bike can teach you when you treat it as more than a sport. We talk about turning pain into action, building self-belief through repetition, and why the way you treat people who can do nothing for you might be the only thing that really matters. We get into: - The mindset behind attempting the impossible on a bike - Why overcoming isn't one massive effort, it's information - How pole vaulting shaped a hyper-detailed approach to riding - Building community over competition with the Hard MTB League - Finding the right people instead of convincing the wrong ones - Treating everyone the same, regardless of what they can do for you 📬 Join the Coastal Letter brokenandcoastal.com outside is Magic [https://outsideismagic.com/] is hosted by Christopher San Agustin. Produced by Broken and Coastal. Follow us on Instagram @brokenandcoastal [https://www.instagram.com/brokenandcoastal/] Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Authenticity, Gratitude, and the Long Road Forward with Jarrod Allen

In this episode of outside is Magic, I sit down with my longtime friend Jarrod Allen. We go way back to our BMX days, and over the years our paths have continued to cross through creativity, work, family, and life. This conversation is about growing up without losing yourself. We talk about authenticity, gratitude, showing up for the people around you, and navigating change while staying true to who you are. It’s honest, reflective, and rooted in lived experience. We get into:  • Growing up and evolving without letting go of your core values  • Lessons from BMX and DIY culture  • Family, responsibility, and perspective  • Gratitude as a grounding force  • What it means to keep showing up over time outside is Magic [https://outsideismagic.com/] is hosted by Christopher San Agustin. Produced by Broken and Coastal. Follow us on Instagram @brokenandcoastal [https://www.instagram.com/brokenandcoastal/] Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

Finding Common Ground with Kyle von Hoetzendorff

In this episode of outside is Magic, I sit down with Kyle von Hoetzendorff — one of the first people I met when I moved to Portland, and someone I’ve respected for years across the outdoors, creative work, and community. Kyle is a partner at Lucky Day, a storyteller, a cyclist, a traveler, and one of the most thoughtful humans I know. This conversation was a chance to slow down and go deeper — to talk about empathy, identity, leadership, adventure, and what it really means to find common ground with the people around us. We get into:  • Growing up and the early experiences that shaped him  • Learning empathy and navigating conflict with curiosity  • Transitioning between careers and stepping into ownership  • Riding bikes as a way to explore, connect, and process life  • How to keep your heart open in a world that feels divided  • Why community is the thread that pulls everything together It’s honest, grounding, and one of my favorite conversations — the kind that stays with you long after it’s over. outside is Magic [https://outsideismagic.com/] is hosted by Christopher San Agustin. Produced by Broken and Coastal. Follow us on Instagram @brokenandcoastal [https://www.instagram.com/brokenandcoastal/] Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

The Truth About Creativity, Identity, and Growing Up with Jake Webski

This episode dives deep into creativity, identity, and how to stay grounded when life keeps changing. Jake shares lessons from Instrument, Google, cycling, fatherhood, and co-founding Apogee Bikes. EPISODE OVERVIEW In this conversation, Christopher sits down with Jake — Creative Strategy Lead at Google Brand Studio, early strategist at Instrument, longtime cyclist, and co-founder of Apogee Bikes. They talk about:  • Finding identity again after becoming a parent  • Staying grounded in a noisy digital world  • Building a strategy career at Instrument and Google  • Learning leadership and protecting people’s time  • Building Apogee Bikes and launching a small brand today  • Community, cycling culture, and what needs to evolve  • Why provenance matters and how brands build meaning  • The emotional weight of losing old versions of yourself  • How to keep showing up creatively even when life gets hard  • The one belief that keeps Jake centered: Assume good intent. This one is full of wisdom, honesty, and perspective. ABOUT JAKE Jake is a Creative Strategy Lead at Google Brand Studio, former Strategy Director at Instrument, cyclist, dad, and co-founder of Apogee Bikes. His work spans brand strategy, product vision, community building, and the intersection of creativity and the outdoors. Apogee Bikes: https://apogeebikes.com Instagram: https://www.instagram.com/jakeszy/ If this episode resonated, hit subscribe, drop a comment, and share it with a friend. Join the newsletter at brokenandcoastal.com for stories, gear, and new episodes. #outsideisMagic #Podcast #CreativeLife #BrandStrategy #GoogleBrandStudio #Instrument #CyclingLife #ApogeeBikes #CreativeProcess #ParenthoodJourney #DesignAndOutdoors #MountainBiking #CreativeCareer outside is Magic [https://outsideismagic.com/] is hosted by Christopher San Agustin. Produced by Broken and Coastal. Follow us on Instagram @brokenandcoastal [https://www.instagram.com/brokenandcoastal/] Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.