The Power of Values-Based Branding with Kristy Black

Reflections on Season One

That’s a wrap on season one of Outside the Frame Podcast! We look back on our favorite parts of starting this podcast last year, what it was like running a podcast in the middle of wedding season, lessons learned, and our hopes for listeners. We also look ahead to the possibilities and opportunities we’re seeking in the next season which will launch in late 2026 or early 2027 after this wedding season has ended for us. We hope you join us again in Season 2!

The Power of Values-Based Branding with Kristy Black

For today's episode, we decided to sit down virtually with someone whose name has come up more than once in past episodes when it comes to fine-tuning a brand with values in mind: Kristy Black [https://www.kristyblackcreative.com/]. This conversation was full of laughs and big truth drops - with heartfelt, yet bold ideas that are sure to inspire you. We talk about: - Kristy’s brand journey after realizing they were working with clients not aligned with their own values - What can happen when you start fine tuning your brand to showcase more of who you are and what you care about - Why values-based branding is important and its role in helping foster positive change in the world - Current shifts in the wedding industry surrounding values for couples and vendors - How not aligning your business with your values and your story could lead to feelings of burnout - Balancing risk vs. reward, and how privilege plays a role in this discussion - The power we all have to choose which authentic parts of ourselves we decide to include in our brands and setting boundaries for yourself - The first few steps you can take to get started, including Kristy’s Profitable Purpose Branding Workbook [https://www.kristyblackcreative.com/ppbw]!

On Advocacy + Impact with Joanna of Public Land Creatives

In today’s episode, we had an amazing and insightful conversation with Joanna, an elopement photographer [https://www.joannaadamsphoto.com/] and board member of Public Land Creatives [https://www.publiclandcreatives.org/], a nonprofit organization where she advocates for the responsible use and continued accessibility of public lands for photographers and creatives. You’ll hear us chat about:  * grassroots story of how Public Land Creatives was formed in response to restrictive guidelines of commercial permits (such as photography and videography permits) in national parks and on public land * the legal challenges and success stories of getting the FILM and EXPLORE Acts passed in Congress * how these recent changes will streamline the ability for creatives and wedding professionals to work on public land by being based on impact rather than content * Leave No Trace practices for creatives and wedding pros working on public lands * how wedding and elopement vendors can guide and educate clients and others in the industry * the positive influence we can all have to make a difference when we pay attention and take action together * what PLC will be focusing on over the next few years, such as permit processes for state or county-owned land * the perks of being a Public Land Creatives member and valuable resources PLC offers for members * how other creatives and wedding professionals can get involved with PLC Learn more about Public Land Creatives online here: https://www.publiclandcreatives.org/ [https://www.publiclandcreatives.org/]

Inclusive + Gender-Affirming Hair + Makeup with Cate

On this episode we sat down to chat with the face behind Cate Hair & Makeup [https://www.catehairmakeup.com/], a queer artist for queer clients in Colorado. We talked about: - her story of getting started in hair and makeup - how her work is rooted in inclusivity, stemming from her own personal life and recognizing the need for a range of masculine and feminine expressions and everything in between - why all makeup and hair artists should be inclusive - the importance of constantly learning, continuing education, and striving for growth See more of her work on Instagram here [https://www.instagram.com/catehairmakeup/]!

Ways to Give Back to Your Community as a Wedding Professional

Today we thought it would be a great time to feature some great organizations and initiatives related to the wedding industry, as well as give you all some ideas on how to get involved and/or give back to your own local community as a wedding professional or business owner. We briefly talk about some of these organizations: - Public Land Creatives - Brides Across America - Brides for a Cause - Wish Upon a Wedding - HopeChest - Beneficent Blossoms - Brides Against Breast Cancer Tune in to get inspired and find a way to get involved in your community!