Over 50 & Frank
In this honest and hilarious episode of Over 50 & Frank, Shannon and returning guest Marni Mutrux (@marnicreates) pull back the curtain on the beauty and wellness brands they genuinely love and actually buy with their own money. From skincare and makeup to haircare, fashion, and UGC marketing behind the scenes, they discuss what earns their trust, what instantly raises red flags, and why brands are still getting midlife marketing completely wrong. They also dive into: * The difference between brands you promote vs. brands you repurchase * Why over-50 women are tired of scripted, unrealistic ads * The products that became part of their daily routines * Why ingredient transparency matters more than ever * The biggest beauty trends they think are overrated * Why companies NEED women over 50 writing their creative strategy This episode is packed with real talk, beauty favorites, marketing insight, and plenty of laughs. If you've ever been overwhelmed by beauty marketing or wondered what products are actually worth it in midlife, this conversation is for you! As always life doesn’t end at 50 or when we enter menopause; it is actually when we begin to thrive unapologetically. If this helped you, leave a 5-star review. It helps more women like you find this podcast! PRODUCTS & BRANDS MENTIONED * Thrive Cosmetics: Tubing Mascara * Laura Geller: * Wonder Balm * Cream Palettes * Jones Road: * Miracle Balm * Tinted Moisturizer * Dermatology: * Growth Factor Serum * Under Eye Corrector * Prime Prometics: * Vitamin C * Brow Products * Boom Beauty * Sara Creal * Norse Organics * Image Skincare * City Beauty * RoC Skincare: * Eye Balm * Lip Plumper * V Beauty: * Fractional Red Light Device
22 episoder
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