Own Your Mark | Human Design Marketing Strategy

11. Post-Purchase Emails: How to Keep Clients Coming Back

29 min · I går
episode 11. Post-Purchase Emails: How to Keep Clients Coming Back cover

Beskrivelse

What if the key to less churn in your business is actually leaning into the churn? Not the violent, without-care kind — but an intentional version that celebrates your clients, highlights the path forward, and nurtures the relationship long after the project ends. In this episode, we're getting into the post-purchase email sequence: * why it's the most underutilized tool in your email strategy * how the CHURN framework works together to keep clients coming back * what it looks like when a business stops treating the point of purchase as the finish line This is for the established business owner who has already done the hard work of earning great clients — and is ready to build on that momentum instead of starting the search all over again. Full show notes at ownyourmark.com/post-purchase-email-sequence. See the full show notes at: www.owenyourmark.com/post-purchase-email-sequence Connect with Breanna Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook [http://www.owenyourmark.com/energy-type-email-playbook] Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/ [https://services.owenyourmark.com/] Threads - [https://www.threads.com/@owenyourmark]https://www.threads.com/@owenyourmark [https://www.threads.com/@owenyourmark] Instagram - [https://www.instagram.com/owenyourmark/]https://www.instagram.com/owenyourmark/ [https://www.instagram.com/owenyourmark/] Podcast brought to you in partnership with Leah Bryant Co. [https://leahbryantco.com/]

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Alle episoder

12 episoder

episode 11. Post-Purchase Emails: How to Keep Clients Coming Back cover

11. Post-Purchase Emails: How to Keep Clients Coming Back

What if the key to less churn in your business is actually leaning into the churn? Not the violent, without-care kind — but an intentional version that celebrates your clients, highlights the path forward, and nurtures the relationship long after the project ends. In this episode, we're getting into the post-purchase email sequence: * why it's the most underutilized tool in your email strategy * how the CHURN framework works together to keep clients coming back * what it looks like when a business stops treating the point of purchase as the finish line This is for the established business owner who has already done the hard work of earning great clients — and is ready to build on that momentum instead of starting the search all over again. Full show notes at ownyourmark.com/post-purchase-email-sequence. See the full show notes at: www.owenyourmark.com/post-purchase-email-sequence Connect with Breanna Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook [http://www.owenyourmark.com/energy-type-email-playbook] Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/ [https://services.owenyourmark.com/] Threads - [https://www.threads.com/@owenyourmark]https://www.threads.com/@owenyourmark [https://www.threads.com/@owenyourmark] Instagram - [https://www.instagram.com/owenyourmark/]https://www.instagram.com/owenyourmark/ [https://www.instagram.com/owenyourmark/] Podcast brought to you in partnership with Leah Bryant Co. [https://leahbryantco.com/]

I går29 min
episode 10. 5 Easy Email Ideas to Send When Life Gets Busy cover

10. 5 Easy Email Ideas to Send When Life Gets Busy

You know you need to send the email. You also know life and business have been... a lot lately. "Send email to my list" keeps getting kicked down the road until tomorrow or next week. In this episode, Breanna breaks down five email ideas you can pull out when time is short, brain space is limited, and starting from scratch sounds impossible. These are low-lift strategies that honor your energy and keep your business moving. This one is for anyone who knows email marketing matters, wants to stay consistent with email marketing without the pressure, and is ready to give themselves permission to make it easier. Full show notes at ownyourmark.com/5-email-marketing-tips-for-busy-seasons Connect with Breanna Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook [http://www.owenyourmark.com/energy-type-email-playbook] Go deeper with the digital resource: Your Emails, Your Way. [https://services.owenyourmark.com/your-emails-your-way] It's the practical starting point for building email content that feels good to create and sounds like you. Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/ [https://services.owenyourmark.com/] Threads - [https://www.threads.com/@owenyourmark]https://www.threads.com/@owenyourmark [https://www.threads.com/@owenyourmark] Instagram - [https://www.instagram.com/owenyourmark/]https://www.instagram.com/owenyourmark/ [https://www.instagram.com/owenyourmark/] Podcast brought to you in partnership with Leah Bryant Co. [https://leahbryantco.com/]

14. maj 202620 min
episode 9. Does Your Business Have Its Own Energetic Blueprint? cover

9. Does Your Business Have Its Own Energetic Blueprint?

What if your business is wired completely differently than you are? In this episode, Breanna shares what it looks like when a business is built to communicate in a completely different way than its owner — and what becomes possible once you stop running your business through a personal lens. She walks through her own experience discovering this firsthand, plus two client stories that show how a business's own blueprint can explain the friction that a personal one simply can't. This one is for anyone who has been doing everything right and still feels like something isn't landing — and is open to the possibility that their business has something to say about it. Full show notes at: https://www.ownyourmark.com/does-your-business-have-its-own-energetic-blueprint [https://www.ownyourmark.com/does-your-business-have-its-own-energetic-blueprint] Connect with Breanna Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook [http://www.owenyourmark.com/energy-type-email-playbook] Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/ [https://services.owenyourmark.com/] Threads - [https://www.threads.com/@owenyourmark]https://www.threads.com/@owenyourmark [https://www.threads.com/@owenyourmark] Instagram - [https://www.instagram.com/owenyourmark/]https://www.instagram.com/owenyourmark/ [https://www.instagram.com/owenyourmark/] Podcast brought to you in partnership with Leah Bryant Co. [https://leahbryantco.com/]

7. maj 202626 min
episode 8. Unfiltered Thoughts About Your Emails w/ Samantha Burmeister cover

8. Unfiltered Thoughts About Your Emails w/ Samantha Burmeister

“When you hire a copywriter, you're also kind of hiring your strategist... You're also low key hiring your mindset coach because we are going to push back.” — Samantha, @ Nomad Copy. Breanna sits down with fellow email expert and nomad copywriter Samantha Burmeister for the kind of unfiltered conversation that usually only happens in voice messages and DMs. They get into the difference between copy that sounds good and strategy that moves people, why post-purchase sequences are the most overlooked tool in your business, and what it really means to clear the path to yes — across the whole client journey, not just a launch. Show notes and resources at ownyourmark.com/unfiltered-thoughts-about-your-emails Connect with Samantha Website: [https://www.nomadcopyagency.com/] Say hi to Sam, tell her Breanna sent you! Instagram [https://www.instagram.com/nomad.copy/] Grab a complete checklist of emails, curated by a copywriter who has over 100 launches under her belt: Launch Emails Checklist: [https://nomadcopyagency.thrivecart.com/launch-emails-checklist?utm_source=ActiveCampaign&utm_medium=email&utm_content=I%20made%20this%20list%20for%20you!&utm_campaign=4%2F16%2F26%20Full%20list%20(minus%20LCR)&vgo_ee=xoflrBLX8kqpHYKus6hlE%2BAkE7LPuo7e%2BZMsAHMsEaQatGms8kdB8g%3D%3D%3A2niQjaghkD1cG1jfbCug0CHyCVp1hhPb] Connect with Breanna Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook [http://www.owenyourmark.com/energy-type-email-playbook] Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/ [https://services.owenyourmark.com/] Threads - [https://www.threads.com/@owenyourmark]https://www.threads.com/@owenyourmark [https://www.threads.com/@owenyourmark] Instagram - [https://www.instagram.com/owenyourmark/]https://www.instagram.com/owenyourmark/ [https://www.instagram.com/owenyourmark/] Podcast brought to you in partnership with Leah Bryant Co. [https://leahbryantco.com/]

28. apr. 202637 min
episode 7. HD Live: Market from Your Motivation ft. Brittany Herzberg cover

7. HD Live: Market from Your Motivation ft. Brittany Herzberg

Breanna and Brittany have known each other for four years. So when Breanna opened one of Brittany's launch emails and something felt off — she did what any good friend would do. She Voxered her about it. In this episode, they walk through what Brittany's Human Design as a 3/5 Manifesting Generator with Need Motivation actually means for how she creates content, writes emails, and shows up for her people — and what changed once she started working with it instead of against it. This one is for anyone who has been curious about what a Human Design lens on your content and emails actually sounds like in practice. Full show notes at http://www.owenyourmark.com/when-your-chart-knows-before-you-dowww.owenyourmark.com/hd-live-brittany-herzberg [http://www.owenyourmark.com/hd-live-brittany-herzberg] Connect with Brittany Website: https://brittanyherzberg.com/ [https://brittanyherzberg.com/] The Basic Bee Podcast: https://brittanyherzberg.com/the-basic-b-podcast [https://brittanyherzberg.com/the-basic-b-podcast] Threads: https://www.threads.com/@brittany_herzberg [https://www.threads.com/@brittany_herzberg] Instagram: https://www.instagram.com/brittany_herzberg/ [https://www.instagram.com/brittany_herzberg/] Connect with Breanna Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook [http://www.owenyourmark.com/energy-type-email-playbook] Want to know what your own chart is pointing to in your content and emails? A 60-minute 1:1 session is where we look at your Human Design, your marketing, and your strategy together. https://services.owenyourmark.com/ [https://services.owenyourmark.com/] Threads - [https://www.threads.com/@owenyourmark]https://www.threads.com/@owenyourmark [https://www.threads.com/@owenyourmark] Instagram - [https://www.instagram.com/owenyourmark/]https://www.instagram.com/owenyourmark/ [https://www.instagram.com/owenyourmark/] Podcast brought to you in partnership with Leah Bryant Co. [https://leahbryantco.com/]

23. apr. 202627 min