People Good hosted by Braven Greenelsh: Lean Conversations with Leading Executives on the Future of Work

During this episode, we discuss how change and kindness are critical during the new era of work and education with Doreen Lorenzo, former CEO of Frog Design and current Assistant Dean at the University of Texas, School of Design & Creative Technology. Doreen Lorenzo is a successful leader of global creative firms; as the former president of Frog Design [http://www.frogdesign.com/] and Quirky [http://www.quirky.com/] she has advised companies on design and innovation issues for decades. In September of 2017, she was appointed Assistant Dean of the new School of Design and Creative Technologies [https://designcreativetech.utexas.edu/] at The University of Texas at Austin. It has since become the fastest-growing school in the College of Fine Arts. She is a co-founder of mobile video insights firm Vidlet [http://www.vidlet.com/], as well as a board member and advisor to several other companies. Five years ago she became a columnist for Fast Company Co.Design [https://www.fastcodesign.com/user/doreen-lorenzo] writing a monthly column called Designing Women. Doreen was honored that Texas Monthly profiled her as one of 15 Innovators Reshaping Texas [https://www.texasmonthly.com/articles/the-most-innovative-people-in-texas/]. Her philosophy on life can all be traced back to any Bruce Springsteen Song.

Learning from a woman who has had massive influence in the area of Diversity, Equity and Inclusion. We discuss everything from her father’s influence, navigating corporate America as a Black woman, and establishing best practices for better teams through JEDI. The reasons why diversity, equity and inclusion are critical to growing organizations. We go deeper into the definition of and the negative impacts of DE&I done the wrong way. Petrina Gooch has served as HED’s Corporate Human Resources Leader since 2008.  She is a Principal and serves on HED’s Board of Directors.  Petrina has had many leadership positions including chair of the Human Resources Executive Committee of the American Institute of Architects (AIA) Large Firm Round Table. She has been utilized for her expertise in HR by several national and regional AIA special projects. Petrina is on a mission to make positive impact, utilizing every experience as an opportunity for development and growth for those around her. She is passionate about helping people advance their effectiveness, influence, and contributions. Petrina is currently a member of the AIA LFRT JEDI Task Force and serves on the Beyond Boyer Advisory Task Force for AIA national. She was also the recipient of the National Organization of Minority Architect’s 2019 Leadership Certificate of Recognition for her participation and contributions. Petrina is on a mission to make a positive impact, utilizing every experience as an opportunity for development and growth for those around her. She is passionate about helping people advance their effectiveness, influence, and contributions. “When people know that their uniqueness is valued and considered,” Gooch says of her approach, “it creates a feeling of belonging and supports engagement. That’s good for the individual, good for the firm and our clients, and good for the industry and the communities we serve.”  Petrina holds a master’s degree in organizational leadership and a bachelor’s degree in industrial/organizational psychology.  She also holds designations of Senior Professional in Human Resources and SHRM Senior Certified Professional. HED has earned a reputation for excellence in all facets of the designed and built environment, including architecture, consulting, engineering, and planning services. The firm of more than 350 people serves clients in a broad range of markets from eight U.S. offices (Boston, Chicago, Dallas, Detroit, Los Angeles, San Diego, San Francisco, and Sacramento). HED seeks creative solutions that have a positive impact for its clients, the community, and the world. www.hed.design [http://www.hed.design]

During this episode we talk with Sean Vanderelzen, CHRO at Lineage Logistics on how he has built a world class team. We also discuss how lineage got its people through the turbulence of COVID along with an impressive outreach partnering with Steph and Ayesha Curry to give out $100 million in meals for the community. We’ll also jump into some of Lineage’s leadership tactics and processes. Finally, we dive into areas like qualifying candidates for management roles with a look at Lineage’s six-fold leadership competency model while looking a best practices in succession management.

In this episode we discuss Insomnia, and common ways to get better quality and quantity of sleep. Dr. Huang, is a PhD specializing in Behavioral Cognitive Therapy and Sleep. Insomnia is a common sleep disorder that occurs in 30 million Americans, according to the Institute of Medicine. A person with insomnia has trouble falling or staying asleep. When sleepless nights persist for longer than a month, the problem is considered chronic. Often, people with chronic insomnia see the problem come and go, experiencing several days of good sleep followed by a stretch of poor sleep. John’s Professional BIO: Dr. John Huang received his clinical psychology doctorate from the University of California at Santa Barbara.  His areas of specialty include trauma, depression, and insomnia.  He has worked at the VA hospital in Long Beach since 2006 and also does private practice.  Dr. Huang’s interests include spirituality, meditation, and alternative medicine. He teaches tai chi and also leads a drum circle. Interesting tid bit: He plays didgeridoo for some of his clients to help with grounding and relaxation. QUOTE of the Day: A recent study conducted by Fort Healthcare showed that sleep deprivation induces significant reductions in performance and alertness. Reducing your nighttime sleep by as little as 1.5 hours for just one night could result in a reduction of daytime alertness by as much as 32 percent. Our Host: Braven Greenelsh is currently the Founder & CEO at Three Good, and Chairman of the Board for La Visual. Over the past twenty years, Braven has founded six technology and agency businesses in several verticals: two of which he has successfully exited. Braven graduated from Biola University with a B.S. in Business Management while subsequently growing his first company La Visual, 700% year-over-year for 3 consecutive years. Aside from his work as a Serial Entrepreneur, he’s an engaging speaker who has had the privilege of speaking on branding, leadership, and entrepreneurship at: UCLA, Techstars, AIGA, and the Redondo Beach Convention Center. Early in his career as an award-winning branding expert and designer, his design work and business ventures have been featured in: AIGA, BrandNew, PRINT, ID Magazine, New York Times, Forbes, Los Angeles Times, and SoCal Tech. He’s currently a contributing writer for The Startup and a member of the Forbes Business Council. He has worked closely with the C-suite for over 15 years advising fellow C-level executives from fortune 1,000 and 500 companies on how to build brand equity and create culture. Throughout his career, He’s had the privilege to help develop world-class brands like Emirates Airlines, Intuit, WME | IMG, News Corp., MySpace, Discovery Channel, Sony Pictures, Lincoln, Toyota, FOX, Yahoo!, Billabong and Seven Denim.

In this episode we talk with Dave LeVan, CEO of Life Water about how to harvest a culture of giving and we hear stories from his life and how he has practiced opportunity-based leadership. Our Guest: Dave is a committed Christian, husband, and father. He is passionate about bringing hope and transformation to the underserved. He is an experienced entrepreneur, speaker, and advisor. Before serving as the CEO of Lifewater, Dave served on the Lifewater Board of Directors and as Senior Director at Walmart. His earlier work experience includes Advantax, a consulting firm he founded, Kraft Foods, and PricewaterhouseCoopers. He has a B.S. in Mathematics from John Brown University and an MBA in Finance from DePaul University. Dave created Harriette’s Song, a charitable foundation focused on serving children in need, and helped establish Serve the World. He serves on the Board of John Brown University and the Institute for Professionals in Taxation. Our Host: Braven Greenelsh is currently the Founder & CEO at Three Good, and Chairman of the Board for La Visual. Over the past twenty years, Braven has founded six technology and agency businesses in several verticals: two of which he has successfully exited. Braven graduated from Biola University with a B.S. in Business Management while subsequently growing his first company La Visual, 700% year-over-year for 3 consecutive years. Aside from his work as a Serial Entrepreneur, he’s an engaging speaker who has had the privilege of speaking on branding, leadership, and entrepreneurship at: UCLA, Techstars, AIGA, and the Redondo Beach Convention Center. Early in his career as an award-winning branding expert and designer, his design work and business ventures have been featured in: AIGA, BrandNew, PRINT, ID Magazine, New York Times, Forbes, Los Angeles Times, and SoCal Tech. He’s currently a contributing writer for The Startup and a member of the Forbes Business Council. He has worked closely with the C-suite for over 15 years advising fellow C-level executives from fortune 1,000 and 500 companies on how to build brand equity and create culture. Throughout his career, He’s had the privilege to help develop world-class brands like Emirates Airlines, Intuit, WME | IMG, News Corp., MySpace, Discovery Channel, Sony Pictures, Lincoln, Toyota, FOX, Yahoo!, Billabong and Seven Denim. Resources: The Culture Map by Erin Meyer [https://erinmeyer.com/books/the-culture-map/] Three Good [https://www.threegood.com]