
People masterminds
Podcast af Kristel Moedt; Eveliese Luiting
Scaling got you spinning? Don’t worry, we’ve got your back. The People masterminds podcast is here to cut through the noise and delivers you fresh inspiration on everything People, Culture & Org. Forget cookie-cutter advice, we bring you the goods - real insights, killer tips, practical cases, and honest conversations with the people who’ve been in the trenches. Listen in and get ready to level up with the People masterminds podcast. Want to know more about our services? Visit www.peoplemasterminds.com
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🎙️ Episode summary: In this episode, Camiel Selker joins to discuss executive compensation strategies for scale-ups. Learn how to attract and retain top leaders while aligning compensation with company culture and budget. Gain actionable insights on structuring salary, bonuses, and equity packages to incentivize long-term growth and navigate investor expectations. 📖 In this episode: 00:00 Introduction to executive compensation 05:02 Investor perspectives on compensation 07:35 Designing effective compensation packages 11:57 Evolving compensation structures 15:20 Bonuses and performance incentives 19:07 The role of founders in compensation design 21:29 Benchmarking compensation effectively 23:43 Linking compensation to achievements 27:32 The cost of experience 30:05 Equity and internal equity 33:08 Stock options as a reward 36:00 The impact of short-term bonuses 38:09 Common mistakes in compensation design 41:15 Current trends in executive compensation 42:34 Golden rules for founders 💡 Key takeaways: * Balance founder generosity with investor expectations when structuring early compensation packages. * Differentiate compensation as the company matures, focusing on internal equity and the value of specific roles. * Use short-term bonuses cautiously to avoid short-term focus and transactional behavior. * Document all compensation agreements to avoid future disputes and misunderstandings. * Design compensation plans with the future in mind, anticipating the need to attract experienced talent at higher salaries. 📌 Resources mentioned: Index Ventures ESOP Guide [https://www.indexventures.com/optionplan/#expected_funding_rounds_pre_exit=series-b-and-c&employee_country=us&mode=seed] ➡️ About us: People masterminds is a team of former scale-up People & Culture leaders who love working with fast-growing companies. We design what scale (or rightsizing) demands. No slide decks. No theatre. Just sharp minds and deep experience. This podcast is our way of sharing knowledge and experience for free. Want to know more about our other services? Visit our website [https://www.peoplemasterminds.com/] or contact us at info@peoplemasterminds.com

🎙️ Episode summary: In this episode, Bas Moeyaert from Loop Earplugs shares Loop’s journey into AI adoption, the structure and function of their dedicated AI team, and actionable strategies for integrating AI into various departments. Discover how Loop creates an AI mindset throughout the organization and overcomes challenges in AI implementation. This episode is a must-listen for leaders aiming to boost organizational performance through AI. 📖 In this episode: (00:00) Building an AI-driven company (00:31) Meet Bas Moyart from Loop (02:12) The birth of the AI mindset (03:27) From inspirational sessions to action (06:09) Setting up the AI team (09:04) AI adoption across departments (11:20) Personalizing AI with agents (14:01) Smarter performance reviews with AI (20:21) Boosting creativity and collaboration (23:00) Fighting copycats with AI (27:44) Customer service and legal AI use (31:45) Ethical boundaries of AI (34:03) Scaling AI bottom-up and top-down (36:30) Future dreams with AI at Loop (40:45) Practical tips for starting with AI 💡 Key takeaways: * Find a passionate champion for AI within your organization to drive adoption and enthusiasm. * Position your AI team as strategic partners within the company to understand departmental needs and workflows. * Foster a bottom-up approach by allowing employees to experiment with AI tools and share best practices. * Track AI tool usage across departments to identify areas needing more support and training. * Use AI as an advisor and tool, but always ensure humans make the final decisions, especially in areas requiring ethics and cultural awareness. 📌 Resources mentioned: * Video Loop Earplugs [https://www.linkedin.com/posts/loopearplugs_loopearplugs-mclaren-activity-7311039361582534658-QkfL?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIXBsgB3I4nlPKzonXRPKXFwyH5sZA99Sw] * Book Radical Candor by Kim Scott [https://www.amazon.nl/-/en/Kim-Scott/dp/1250103509] ➡️ About us: People masterminds is a team of former scale-up People & Culture leaders who love working with fast-growing companies. We design what scale (or rightsizing) demands. No slide decks. No theatre. Just sharp minds and deep experience. This podcast is our way of sharing knowledge and experience for free. Want to know more about our other services? Visit our website [www.peoplemasterminds.com] or contact us [info@peoplemasterminds.com].

🎙️ Episode summary: In this episode, Gijsbert Koren explains how steward ownership helps companies stay true to their mission by separating voting rights from economic rights. Instead of maximizing profits for shareholders, the company serves its purpose long-term. Gijsbert shares examples like Patagonia and Time to Momo, and discusses the pros (mission continuity, employee engagement) and cons (harder fundraising, smaller financial exits). 📖 In this episode: (00:00) The power of ownership (00:31) Introduction to steward ownership (02:12) Meet Gijsbert Koren (03:27) What is steward ownership? (06:09) Historical context and evolution (09:04) Steward ownership in the Netherlands (10:03) Starting with steward ownership (11:20) Challenges and misconceptions (14:01) Principles of steward ownership (20:21) Attracting investors (23:00) Consumer appeal and talent (27:44) Decision-making in steward ownership (31:45) Agree or disagree: statements (34:03) Transitioning to steward ownership 💡 Key takeaways: * Consider steward ownership to keep your company mission-focused. * Separate voting rights from economic rights to enable self-governance. * Define “enough” profit to align financial goals with your company’s purpose. * Involve stakeholders in steward selection for diverse perspectives. * Weigh the challenges of attracting capital against the benefits of mission control. 📌 Resources mentioned: * We Are Stewards [https://wearestewards.nl/en/] * ShareTribe [https://www.sharetribe.com/balanced/steward-ownership-is-capitalism-2-0/] * Connect With Gijsbert [https://www.linkedin.com/in/gijsbertkoren/] ➡️ About us: People masterminds is a team of former scale-up People & Culture leaders who love working with fast-growing companies. We design what scale (or rightsizing) demands. No slide decks. No theatre. Just sharp minds and deep experience. This podcast is our way of sharing knowledge and experience for free. Want to know more about our other services? Visit our website [www.peoplemasterminds.com] or contact us [info@peoplemasterminds.com].

Can you scale without losing the soul of your company culture?That’s the big question in the latest People masterminds Podcast episode! We sit down with Sandrien Boogaard, HR Director at GoodHabitz, who shares first-hand insights from scaling an international company while keeping culture at the core. 🤔 Is culture more important than strategy? ⚖️ Is culture fit indeed more important than hiring for skills? ⚡ Does fast growth require you to sacrifice culture for speed and results? Tune in to learn more! (00:00) Culture vs. growth (01:11) Meet Sandrien Boogaard (04:54) Scaling GoodHabitz (07:26) Culture in transition (10:11) Leadership through change (12:02) Scaling without losing soul (16:10) Culture challenges in growth (20:12) How leaders shape culture (24:28) HR’s cultural impact (27:00) Evolving company values (29:00) The ‘guide to thrive’ (30:23) Leadership that lives values (32:14) Culture vs. strategy (36:30) Power of internal comms (40:45) Aligning CEO and culture

Growth got you feeling like a hot mess? Scaling up can be a doozy, but don't worry, we've got your back. The People masterminds podcast is here to relieve your scaling stress and bring you People & Culture inspiration that you can actually use. Get moved and shaken by Kristel and Eveliese who, based on their daily experiences with start-ups and scale-ups, know exactly the growing pains you have to go through to reach your goals. Forget cookie-cutter advice, we bring you the goods - real insights, killer tips, practical cases, and amazingly interesting guests who will blow your mind. Listen in and get ready to level up with the People masterminds podcast. The People masterminds podcast is our way of sharing knowledge and experience for free. Want to know more about our other services? Visit www.peoplemasterminds.com or contact us at info@peoplemasterminds.com. Want to receive our regular ‘Brain Bites’? Go to www.peoplemasterminds.com/brainbites and subscribe. This episode Deb Gallo is our guest. After working with hypergrowth companies like Wiz and Netflix, she’s now VP Talent Development at Mews, one of the Netherlands’ newest unicorns. We dive into leadership in fast-growing companies and cover: 🌍 Developing leaders in remote environments 💼 Leadership development across different seniority levels 🤖 How AI is changing leadership development 📱 Competing with Instagram & TikTok for training 💡 Why Return on Expectation is the new ROI… If you’re a scale-up leader or People expert, this is a must-listen! 🔥 Read The Mews Constitution here [https://www.mews.com/hubfs/eBooks/Mews_Constitution.pdf].
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