Pitching Powerhouse

Pitching Powerhouse

Podcast af Award-Winning PR Agency Owner, Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

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142 episoder
episode PR Pro Wealth Series: Selling Your Agency artwork
PR Pro Wealth Series: Selling Your Agency

Resources Mentioned: https://jenerationacademy.com/insider [https://jenerationacademy.com/insider] https://www.instagram.com/jenerationpr/ [https://www.instagram.com/jenerationpr/]  We love the idea of selling our business someday… but if you’re running a service-based agency, that might not be in the cards — at least not the way you think. Most agencies are built around you — your name, your relationships, your magic. Which makes them pretty tough to sell. That doesn’t mean you’re stuck forever... but it does mean you need a different strategy. In our newest Pitching Powerhouse Podcast episode, I cover: 00:00 Introduction to PR Pro Wealth Series 02:53 Challenges of Selling a Service-Based Business 06:05 Maximizing Value and Creating Tangible Assets 08:56 Planning for Financial Freedom 12:04 Immediate Actions for Long-Term Success 15:02 Conclusion and Next Steps Once you know what you’re really working toward, you can build wealth and freedom your way. This is for you if… * You’re realizing your business can’t run without you * You want more freedom but aren’t sure how to make that happen * You’re ready to build toward your dream life — not just bigger revenue Hit play and let’s map out a future you’re actually excited about.

18. apr. 2025 - 22 min
episode How I cleared space in my home, my business, and my brain artwork
How I cleared space in my home, my business, and my brain

Resources Mentioned: https://www.chelliecarlson.com/ [https://www.chelliecarlson.com/]   Growth isn’t about adding more. It’s about cutting the right things. Let me guess—you’ve added the tools, the team, the tasks… and it’s still not feeling right. You're checking boxes, but not really moving forward the way you want to. 😩 I’ve been there. And funny enough, it was a walk with my rescue pup Lola that reminded me what actually creates momentum: cutting back. Our newest Pitching Powerhouse Podcast episode is all about pruning—literally and metaphorically. From the rose bushes blooming on my street to the projects (and team members 👀) I had to let go of in my business, I’m sharing the mindset shift that’s helped me create real clarity and growth.   What I Cover:  00:00 The Joy of Dog Ownership 04:07 The Concept of Pruning 16:08 Applying Pruning to Business and Life   This is for you if: — You’ve been feeling burnt out, bloated, or boxed in by your own business — You’ve hired help, but somehow it’s more work, not less — You’re craving clarity, ease, and space to focus on what really matters 🎧 Hit play to learn how pruning—yes, pruning—can completely shift the way you run your business and your life.   Work with me: Join The Pitch Lab: https://www.jenerationacademy.com/tpl Join Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator

10. apr. 2025 - 19 min
episode New Year Series: Life-First Planning artwork
New Year Series: Life-First Planning

Resources mentioned: jenerationacademy.com/endofyear [http://jenerationacademy.com/endofyear] “Work Comes First” Is the Lie That’s Draining You You’ve been taught to chase productivity, crush goals, and keep clients happy at all costs. But what if that relentless work first mindset is exactly what’s holding you back from the life (and business) you actually want? We’re flipping the script on traditional goal setting in our newest Pitching Powerhouse Podcast episode—because planning your year around your inbox, your launch calendar, or everyone else’s needs is a fast track to burnout. And honestly? You already know it’s not working. If you’ve ever felt that nagging guilt for taking a break… If “rest” only happens once you’ve “earned it”... If you’ve looked at your calendar and wondered where you even fit in… Yeah. We’re talking to you. Here’s the plot twist you didn’t know you needed: What if the real productivity hack is putting your LIFE on the calendar first? Not last. Not “when there’s time.” First. In this episode, I share a powerful planning method that helps you prioritize meaningful goals, create space for joy and rest (without the guilt), and finally feel present and fulfilled in your everyday life—even when work gets wild.   What I Cover: 00:00 Introduction to Life First Planning 01:58 Understanding Life First Planning 05:47 Identifying Work First Planning Behaviors 10:05 Strategies for Life First Planning 19:59 Planning Meaningful Experiences 30:04 Building Lasting Habits and Relationships This is for you if… * You’ve ever said “I’ll rest after this next deadline” * You’re craving more joy and meaning, but don’t know where to start * You want a planning approach that fuels your life and your business

03. apr. 2025 - 37 min
episode New Year Series: Make Space for Growth artwork
New Year Series: Make Space for Growth

Resources Mentioned: https://www.jenerationacademy.com/endofyear [https://www.jenerationacademy.com/endofyear] You don’t need another planner or a new app. You need SPACE. Space to think. Space to breathe. Space to actually be creative again. If your brain feels as messy as your desk drawer (you know the one), you’re not alone. We’re carrying so much—unfinished tasks, endless tabs, closets we can’t close—and it’s slowing us down in ways we don’t even realize. In our newest Pitching Powerhouse Podcast episode, I’m sharing the behind-the-scenes of my own decluttering mission—physical, digital, mental—and how it’s helped me feel more focused, more creative, and honestly, more like me. From Dana K. White’s no-mess method to easy systems that simplify your life, we’re getting into all of it. This is for you if: – You’re constantly moving piles but never making progress – Your office (or inbox… or brain) is overflowing – You’re ready to feel lighter in life and in business 🎧 Let’s clear the clutter—because that next-level version of you? She needs room to grow. What I Cover: 00:00 Introduction to Decluttering in PR and Life 02:58 Understanding Clutter: Physical and Mental 05:47 The Impact of Clutter on Creativity and Focus 09:05 Practical Steps to Declutter Your Wardrobe 11:59 The Importance of Quality Donations 14:54 Decluttering Your Office and Digital Space 18:08 Managing Digital Clutter and Storage Solutions 21:00 Photo Management and Organization Strategies 23:50 Unsubscribing and Reducing Digital Noise 27:01 Creating an Efficient File Management System 28:21 Organizing Life for Business Success 35:29 Automating Daily Tasks for Efficiency 41:06 Eliminating Distractions for Focus 49:43 Creating Systems for Clarity and Impact

27. mar. 2025 - 56 min
episode 3 Lies You’re Telling Yourself That Keep Your Clients Unhappy artwork
3 Lies You’re Telling Yourself That Keep Your Clients Unhappy

Resources Mentioned:  Join The Pitch Lab: https://www.jenerationacademy.com/tpl [https://www.jenerationacademy.com/tpl]   Description:  You don’t need to send more pitches. Silence doesn’t mean no. And nope, the media isn’t dead.  If you’ve been feeling stuck—working non-stop, sending pitch after pitch, and still not landing the wins you know you should be getting... listen to our newest Pitching Powerhouse Podcast episode. Because chances are, you’re falling for some of the biggest and most common PR lies out there. These misconceptions are messing with your confidence, frustrating your clients, and making PR feel way harder than it needs to be. So in this episode, I’m breaking it all down. I’ll bust the three biggest myths that are holding you back, show you how to shift your strategy, and help you start pitching smarter—not harder. What I Cover:  ➡️ 01:31 Lie #1 ➡️ 05:20 Lie #2 ➡️ 10:34 Lie #3   This is for you if: ✅ You’re sending a ton of pitches but not getting results. ✅ You feel weird about following up because you don’t want to be annoying. ✅ You’ve ever thought, Is PR even worth it anymore? Spoiler: It absolutely is—when you do it the right way.

20. mar. 2025 - 19 min
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