Pitching Powerhouse

Resources Mentioned: * Agency AI Assistant [https://jenerationacademy.com/the-agency-assistant] - Our collection of powerhouse prompts designed to help you train your own virtual assistant and outsource overwhelm to AI * Powerhouse Pros Facebook Group [https://www.facebook.com/groups/profitableprpros] - Free community of PR professionals sharing strategies, contacts, and support Connect with Jen: * Instagram: @jenerationPR [https://www.instagram.com/jenerationpr/] Send me a DM to share how this resonated with you * Pitching Powerhouse Podcast [https://open.spotify.com/show/2mAEMz3hM904fvc6fTg9ip]: Weekly episodes with PR strategies and business growth tips Feel like your business is stuck in a spare-time spiral? 😬 You’re not alone, and you’re definitely not the only PR pro who’s head-down in client work… until a contract ends and you realize your pipeline is totally dry. But here’s the good news: breaking that feast or famine cycle isn’t just possible. It’s absolutely necessary if you want long-term, sustainable growth. And I’m going to show you how to do it without adding more to your already full plate. In this episode of the Pitching Powerhouse Podcast, we’re getting real about what it takes to prioritize your marketing (yes, even when you’re slammed). We’ll talk about the mindset shifts and systems that actually support your business. What I Cover:  00:00 Summer Reflections and AI Innovations 02:46 Understanding the Spare Time Spiral 12:38 Strategies to Break Free from Stagnation 28:02 Building a Sustainable Marketing System You’ll learn: * How to harness AI as your actual assistant * Why creating an evergreen content library will save your sanity * The reason consistency beats perfection every time If you’re ready to stop reacting and start leading your business with intention, this one’s for you. This episode is a must-listen if: * You’re drowning in client work and your own marketing is on the back burner * You want to integrate AI into your workflow in a real, useful way * You need a smarter system for organizing and reusing your content * You’re ready to step out of survival mode and into CEO energy Tune in now and let’s build a business that grows while you’re busy being brilliant. You’ve got this!

Resources Mentioned: The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator [https://jenerationacademy.com/the-agency-accelerator] The Pitch Lab: https://thepitchlab.jenerationacademy.com/ [https://thepitchlab.jenerationacademy.com/]  - Think project work is the only way to land big-name clients and grow your agency? Think again. In this episode, I’m sharing the behind-the-scenes of a conversation I had with a successful agency owner who built her entire business on multi-year, high-budget projects—and is now totally burnt out. We’re talking client concentration, constant scoping, being the one leading every single thing, and turning away work that doesn’t fit the rigid project mold. This model might look successful from the outside, but it’s exhausting, unpredictable, and not scalable. We’ll dive into: * Why you need to stop charging hourly (seriously, stop) * The real reason projects can kill your momentum * How to start planting the seed for ongoing retainer support * What to include (and avoid) in a value-based retainer If you’ve ever felt like you’re stuck reinventing the wheel with every new client, this episode will show you a better way. Retainers aren’t just a smarter pricing strategy... they’re the path to more sustainability, more impact, and a whole lot less stress. Tune in and let’s get you off the project hamster wheel. This episode is for you if: * You're feeling burnt out from managing multiple large projects. * You want to learn how to convert project-based clients into retainer clients. * You’re struggling with unpredictable income from high-value clients. * You’re ready to discover new ways to provide ongoing value to your clients. What I Cover:  00:00 The Challenges of Project-Based Work 04:56 Transitioning to a Retainer Model 11:24 Building Momentum with Retainers 19:53 Value-Based Pricing for Retainers

Resources Mentioned: The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator [https://jenerationacademy.com/the-agency-accelerator] Powerhouse Pros Facebook Group: https://www.facebook.com/groups/profitableprpros [https://www.facebook.com/groups/profitableprpros] - Could you be the silent saboteur of your own business growth? It’s time to uncover the six critical mistakes many PR pros unknowingly make that could lead to burnout instead of building a thriving agency you love. In this episode of the Pitching Powerhouse podcast, we’ll dive deep into these missteps, from neglecting legal protections to undervaluing your worth. If you’ve ever felt overwhelmed, frustrated, or just plain stuck in your PR career, you’re not alone. Many feel like they're spinning their wheels, not realizing that simple changes can make a monumental difference in their journey. It’s time to challenge the norm and embrace a new approach to your business. Join me as I share how navigate these pitfalls and elevate your PR business game. This episode is for you if: * You’re a PR professional feeling the weight of burnout. * You struggle with pricing your services appropriately. * You find it challenging to build lasting media relationships. * You’re nervous about hiring support. What I Cover:  * 00:00 Avoiding Self-Sabotage in Business Growth * 05:24 Building Strong Media Relationships * 07:36 The Importance of Continuous Learning * 10:58 The Need for Team Support * 15:28 Valuing Your Services * 17:16 Creating a Seamless Onboarding Experience

Resources mentioned: jenerationacademy.com/challenge [https://jenerationacademy.com/challenge] Tired of being told that pitching is all you need to succeed in PR? In this week’s Pitching Powerhouse Podcast episode, we’re calling BS. Between economic curveballs and the AI tidal wave crashing into our industry, pitching alone ain’t gonna cut it anymore. If you’re feeling the pressure—clients pulling back, budgets shifting, the ground constantly moving beneath you—you are SO not alone. And more importantly…you don’t have to just “ride it out.” In this episode, I’m breaking down 5 must-have skills every PR pro needs to not just survive—but thrive—in 2025 and beyond. What I Cover:  * 00:00 Navigating the PR Landscape in 2025 * 04:14 Essential Skills for PR Professionals * 21:38 Building Resilience in Uncertain Times * 28:51 Leveraging AI in PR * 33:34 Path to Profitability Challenge

Resources Mentioned: https://jenerationacademy.com/insider [https://jenerationacademy.com/insider] https://www.instagram.com/jenerationpr/ [https://www.instagram.com/jenerationpr/]  We love the idea of selling our business someday… but if you’re running a service-based agency, that might not be in the cards — at least not the way you think. Most agencies are built around you — your name, your relationships, your magic. Which makes them pretty tough to sell. That doesn’t mean you’re stuck forever... but it does mean you need a different strategy. In our newest Pitching Powerhouse Podcast episode, I cover: 00:00 Introduction to PR Pro Wealth Series 02:53 Challenges of Selling a Service-Based Business 06:05 Maximizing Value and Creating Tangible Assets 08:56 Planning for Financial Freedom 12:04 Immediate Actions for Long-Term Success 15:02 Conclusion and Next Steps Once you know what you’re really working toward, you can build wealth and freedom your way. This is for you if… * You’re realizing your business can’t run without you * You want more freedom but aren’t sure how to make that happen * You’re ready to build toward your dream life — not just bigger revenue Hit play and let’s map out a future you’re actually excited about.