Building a Business by Accident: How Katie Wagner Turned Expertise into an Empire

Building a Business by Accident: How Katie Wagner Turned Expertise into an Empire

Visit https://www.pamjordan.com to work with Pam’s team. ✖️✖️✖️ What happens when a successful journalism career unexpectedly turns into a thriving marketing agency? In this insightful episode of Pivot to Profit, Pam Jordan sits down with Katie Wagner, founder and CEO of KWSM: A Digital Marketing Agency, to discuss her journey from television journalist to entrepreneur and the financial lessons she learned while building a business from the ground up. After spending 15 years working for major media outlets including ABC, CBS, CNN, Fox, and NPR, Katie recognized the shift toward digital media and took a leap into entrepreneurship. What started as a consulting business quickly evolved into a full-service agency—and along the way, she learned the critical difference between revenue and profit. ✖️✖️✖️ Inside this episode, Katie shares: • How her journalism career led her into entrepreneurship • The surprising way she accidentally built a marketing agency • The financial lessons every business owner needs to understand • Why cash flow management is just as important as revenue • How to avoid confusing top-line growth with true profitability • What lead generation looks like in an AI-driven world • Why authentic storytelling still outperforms generic content • How entrepreneurs can build trust and authority online This conversation blends entrepreneurship, profitability, leadership, marketing strategy, and mindset into a practical discussion every business owner can learn from. ✖️✖️✖️ Connect with Katie: Website: https://kwsmdigital.com/ LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm/ ✖️✖️✖️ Want More Financial Clarity? YouTube: https://www.youtube.com/@pamjordancfo LinkedIn: https://www.linkedin.com/in/pamjordan Instagram: https://www.instagram.com/pamjordancfo/ Facebook: https://www.facebook.com/PamjordanCFO/ Remember—it’s not what you make that matters, it’s what you keep.

How Smart CEOs Handle Cash Flow Problems

What do you do when you wake up one day, look at your bank account, and think… where did all the money go? In this practical and honest episode of Pivot to Profit, Pam Jordan breaks down the hard truth about cash flow problems and what smart CEOs do before things spiral into panic mode. With the economy shifting and many entrepreneurs feeling squeezed, Pam shares the exact strategies business owners can use to regain control, reduce stress, and make proactive financial decisions instead of desperate ones. Inside this episode, Pam shares: •Why every business owner needs a 13-week cash flow forecast •How visibility into your numbers reduces panic and improves decision-making •What expenses to cut immediately when cash gets tight •The difference between growth expenses and survival expenses •Why more sales can actually make you go broke faster •How to identify which products, services, and clients are truly profitable •The dangerous financial mistakes entrepreneurs make when reacting emotionally •How proactive planning helps you avoid predatory loans and bad financial decisions This episode is a must-listen for entrepreneurs navigating uncertainty, cash flow stress, or rapid business changes. Pam delivers actionable strategies to help business owners stop guessing, protect profitability, and take back control of their numbers. 💼 Want help understanding your business numbers, forecasting cash flow, and increasing profitability? Visit: https://www.pamjordan.com Remember: It’s not what you make that matters, it’s what you keep.

From Artist to Entrepreneur: Allison Hardy’s Journey to Automated Income

Visit https://www.pamjordan.com to work with Pam’s team. ✖️✖️✖️ What happens when life forces you to completely reinvent your career? In this inspiring episode of Pivot to Profit, Pam Jordan sits down with email marketing strategist and entrepreneur Allison Hardy to talk about burnout, business pivots, automated income, and learning how to truly manage money as a business owner. After starting her career as a college-level art professor, Allison’s life took an unexpected turn when she was laid off while six months pregnant. What began as a personal training side hustle eventually evolved into a thriving online business powered by email marketing automation. ✖️✖️✖️ Inside this episode, Allison shares: •How losing her teaching job launched her entrepreneurial journey •Why trading time for money led to burnout •How email funnels helped her create scalable, automated income •The financial mistake that resulted in a $25,000 tax bill •Why understanding business numbers changes everything •The biggest email marketing mistakes entrepreneurs make •How data-driven decisions improve both marketing and profitability This conversation is packed with practical business insights, honest entrepreneurial lessons, and powerful strategies for building a business that creates both profit and freedom. ✖️✖️✖️ Connect with Allison: Instagram: https://www.instagram.com/allison_hardy_/ Free Resource: www.allisonhardy.com/80000email [http://www.allisonhardy.com/80000email]  ✖️✖️✖️ Want More Financial Clarity? YouTube: https://www.youtube.com/@pamjordancfo LinkedIn: https://www.linkedin.com/in/pamjordan Instagram: https://www.instagram.com/pamjordancfo/ Facebook: https://www.facebook.com/PamjordanCFO/ Remember—it’s not what you make that matters, it’s what you keep.

The Scarcity Mindset Keeping Entrepreneurs Stuck | Jerremy Newsome

Visit https://www.pamjordan.com to work with Pam’s team. ✖️✖️✖️ What happens when you finally make money… but still don’t feel fulfilled? In this eye-opening episode of Pivot to Profit, Pam Jordan sits down with investor, entrepreneur, and wealth coach Jerremy Newsome to unpack the emotional side of wealth building and why so many successful entrepreneurs still operate from scarcity. After growing up with very little money and later building multiple seven- and eight-figure businesses, Jerremy discovered that financial success alone doesn’t create happiness, freedom, or peace. ✖️✖️✖️ Inside this episode, Jerremy shares: •How he started investing at just 12 years old •The investing lesson that changed his entire life •Why entrepreneurs struggle to feel “safe” financially •How scarcity mindset affects even wealthy people •The importance of building assets outside your business •Why happiness and presence matter more than money This conversation blends investing, business, mindset, and spirituality into a powerful discussion every entrepreneur needs to hear. ✖️✖️✖️ Connect with Jerremy: Instagram: https://www.instagram.com/jerremynewsome/  LinkedIn: https://www.linkedin.com/in/jerremynewsome/  ✖️✖️✖️ Want More Financial Clarity? YouTube: https://www.youtube.com/@pamjordancfo LinkedIn: https://www.linkedin.com/in/pamjordan Instagram: https://www.instagram.com/pamjordancfo/ Facebook: https://www.facebook.com/PamjordanCFO/ Remember—it’s not what you make that matters, it’s what you keep.

Why Your Profit Doesn’t Match Your Bank Account | Pam Jordan

Visit https://www.pamjordan.com to work with Pam’s team. ✖️✖️✖️ Think your business is profitable… but your bank account says otherwise? In this solo episode of Pivot to Profit, Pam Jordan breaks down Accounting 101 in a way every founder can finally understand without the jargon. After working with six- and seven-figure business owners, Pam noticed a major gap: entrepreneurs are great at building businesses… but often don’t fully understand their numbers. In this episode, she simplifies the fundamentals so you can make smarter decisions, increase profitability, and avoid costly mistakes. ✖️✖️✖️ Inside this episode, you’ll learn: •The difference between profit and actual cash in your bank •What a P&L really tells you (and what it doesn’t) •How to read a balance sheet without confusion •The truth about accounts receivable (AR) and accounts payable (AP) •Cash vs accrual accounting (and which one to use) •Why reconciliation is critical and often missed ✖️✖️✖️ Want More Financial Clarity? YouTube: https://www.youtube.com/@pamjordancfo LinkedIn: https://www.linkedin.com/in/pamjordan Instagram: https://www.instagram.com/pamjordancfo/ Facebook: https://www.facebook.com/PamjordanCFO/ Remember—it’s not what you make that matters, it’s what you keep.