Audio: the “foundation” of podcasting

Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free [https://podnews.net/class-click/3591/2026-07-17] * Audio remains the bedrock of podcasting [https://www.nielsen.com/insights/2026/nielsens-podcast-listen-watch-report/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-17], says a new report from Nielsen. 90% of monthly podcast consumers choose to listen, the data suggests, and most of podcast consumption is still audio, by a large margin. It quotes Edison Research's Share of Ear for Q1, which sys that 20% of time spent with ad-supported audio is podcasting: radio is more than three-times larger. * Podcasting is continuing to grow in the UK; though Brits are disapproving of AI hosts - The UK Podcast Consumer 2026 was released yesterday [https://podnews.net/press-release/uk-podcast-consumer-2026] by Edison Research at SSRS. UK shows are also reaching a considerable amount of Americans, the study shows. The podcast landscape in the country is very top-heavy, with the top 10 titles reaching a third of all weekly podcast consumers. * The podcaster behind The Pragmatic Engineer [https://podnews.net/podcast/iucav] has pulled his video from Spotify, writing a long piece on LinkedIn [https://www.linkedin.com/posts/gergelyorosz_my-story-of-leaving-spotify-or-what-happens-share-7483606527388512257-JNyN/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-17] detailing the issues he's had, and suggesting that the company doesn't care about reliability or execution. * Meanwhile, co-founder of podcast production company Podmasters, Martin Bojtos, tells the Podnews Weekly Review [https://podnews.net/podcast/i5hv2] this week that, for a while, the #1 source of revenue for the company was video income from Spotify's partner program. The company is celebrating its tenth anniversary. * The company's changes at Megaphone - to use a new ad server - take place today. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/audio-foundation-nielsen]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Not another chatbot. A conversation engine. [https://podnews.net/class-click/3495/2026-07-17] — Podnami gives you AI co-hosts that talk with you, challenge ideas, and help turn conversations into podcast-ready content.Improvise or let Podnami guide you. Entire scripts and visual content too! * Audiencelift - YouTube Channel Growth for Podcasts [https://podnews.net/class-click/2885/2026-07-17] — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. 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17. juli 20265 min

Bill Maher signs with Daylight Media

Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow [https://podnews.net/class-click/3568/2026-07-13] * Exclusive: Daylight Media has signed Bill Maher's Club Random [https://podnews.net/press-release/bill-maher-daylight] - it becomes the latest show to join the network in a period of fast growth. Daylight will work with Club Random on sales and distribution; nine other shows have recently joined the platform. * "Consumers simply don't have the attention span they once had." Writing for Podnews today, DAX US's Brian Conlan suggests this is a myth waiting to trip up the unwary marketer [https://podnews.net/article/attention-span-myth]: and, in fact, the data points to consumers just making choices on where to direct their attention. * A podcast app that removes advertising, ZeroAds, has measured the ads in 60,000 episodes [https://zeroads.ai/blog/podcast-ad-study-2026/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-13] submitted by their users. The median, the company says, is 4.3 minutes of ads per episode - 10.2% ads. But some shows are significantly more. All measured using at least 25 different episodes, iHeart's Handel On The Law [https://podnews.net/podcast/i4lvr] is 44% ads; iHeart's Covino & Rich [https://podnews.net/podcast/i4p9u] is 36.7% ads; iHeart's Dear Chelsea [https://podnews.net/podcast/i95zq] is 36.6% ads; and iHeart's The Ben Maller Show [https://podnews.net/podcast/im94] is 35.1% ads. (There's something linking all four of those and we can't think what it is.) * Data in Podscribe - and our own tests - suggests that ZeroAds is significantly over-estimating the number of ads in podcasts. That's unsurprising, given it's trying to promote its product: but even Podscribe suggests that these four shows consist of more than 20% ads. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/daylight-media-maher]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * 📈 FREE Skool community for podcast growth. [https://podnews.net/class-click/3578/2026-07-13] — Podcasting Business School is now on Skool! This FREE community is for podcasters who have goals like hitting 1,000+ downloads per episode & earning meaningful income. Live training, tools, & support! * Why Finance Podcasts Outlast the Rest [https://podnews.net/class-click/3465/2026-07-13] — Clarity of audience, consistent quality, long-term commitment, and guest strategy. This guide covers what separates finance shows that keep growing from ones that disappear. Free. * 📈 Effective Campaigns That Fit Your Budget [https://podnews.net/class-click/3524/2026-07-13] — Player FM’s self-serve campaigns help podcasters of all sizes grow faster. Drive more plays and subscribers with campaigns tailored to your goals & budget. * Subscribe to David Senra [https://podnews.net/class-click/3570/2026-07-13] — Conversations with the greatest living founders. Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Simplecast [https://simplecast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios [https://www.pavestudios.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Libsyn 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13. juli 20267 min

Audio: the “foundation” of podcasting

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