The biggest shows become bigger still

Podcast advertising measurement “is broken”

Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast [https://podnews.net/class-click/3513/2026-05-29] powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. [https://podnews.net/class-click/3513/2026-05-29] * "Advertisers run multiple attribution systems because media players won't align on how to measure ad response. We can't even agree on a shared definition of a podcast." So says the Alliance for Measurement in Podcasting (AMP) [https://www.ampaccords.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-29] - launched to create "the first podcasting measurement framework" [https://podnews.net/press-release/alliance-for-measurement-in-podcasting]. Brought together by Oxford Road, the group, including voting members from Spotify, United Talent Agency, SiriusXM, DraftKings, Libsyn and others, have been working in secret since last summer, driven by what it calls industrywide confusion: both a lack of standardized metrics and disagreement about where podcasts end and social videos (as well as other forms of video) begin. The group suggests that "a billion dollars of demand is sitting on the sidelines"; it plans to introduce a new unified framework for use across audio and video at Oxford Road’s upcoming CAO Summit [https://www.oxfordroad-caosummit.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-29] on July 22nd-23rd at the Terranea Resort in Rancho Palos Verdes CA, USA. * Our take: A definition of "podcast" is vital - because, without it, it's impossible to track the growth of this medium, and the budget going toward it. The formation of this group, which appears to be representative of the podcast business overall - is a welcome step. It's notable, however, that this group does not include the IAB, which runs existing podcast measurement guidelines, nor the trade association Sounds Profitable. * The Australian Audio Awards took place last night - here's a full list of the winners [https://radioinfo.com.au/news/australian-audio-awards-full-winners-list/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-29]. The awards, which recognised both radio and podcasting, chose Mamamia Out Loud [https://podnews.net/podcast/idcv] as the People's Choice Award, and included separate awards for "independent" and "major" podcasts. * Public radio station WBUR stands accused of "butchering episodes, newsletters and emails" to "hide the fact" that the hosts and producers of WBUR's Circle Round [https://podnews.net/podcast/ipbb], Rebecca Sheir and Eric Shimelonis, have left the show. In a press release announcing a fundraiser for a new project [https://podnews.net/press-release/circle-round-leave-wbur], the hosts say that they "managed to work a brief goodbye into our final episode, [but] we’d been hoping to do more." In a statement, a WBUR spokesperson told us: “We're grateful to Sheir and Shim for every story told, every child reached and every bit of magic we created together. WBUR will continue to offer Circle Round stories in the months and years ahead. We wish Sheir and Shim the very best in their next chapter.” > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/podcast-measurement-broken]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * 🎯Are you getting new clients from your podcast?💰 [https://podnews.net/class-click/3178/2026-05-29] — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth & listener to client conversion strategies. Join over 4,000+ Pod Pals on this list. * Audiencelift Grow Your Podcast, Grow Your Income! [https://podnews.net/class-click/2755/2026-05-29] — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! 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Brits love podcasts on smart TVs

Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast [https://podnews.net/class-click/3513/2026-05-28] powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. [https://podnews.net/class-click/3513/2026-05-28] * Smart TVs are the new place to watch podcasts, according to new data released this week from Signal Hill Insights and FlightStory - with almost half of UK podcast consumers using their smartTV to watch podcasts [https://podnews.net/press-release/smart-tv-podcasting]. The data suggests that podcasts are competing directly with linear TV and streaming, and most consumption happens 7pm-11pm. It's, says Paul Riismandel, "a fundamental shift in how UK audiences are spending their evenings." FlightStory also released its own data alongside the study. (Of note: while you can watch Spotify video podcasts, Apple Podcasts has no support for video on TV as yet - and, unlike Apple TV, doesn't have an app on other platforms.) * Our take: For this audience, video is probably a required part of the experience, although the full research says 21% used their smart TV just to listen. This might also be a marketing opportunity: 42% say they consumed a podcast on a Smart TV with someone else (the typical number for co-listening to audio podcasts on a phone is around 10%). * Supporting Cast claimed yesterday [https://podnews.net/update/charge-for-podcast-video] that it was the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify. Competitors Supercast [https://www.supercast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-28] beg to differ: they claim Supercast has had creators publishing gated video on Spotify since April 27th. The upshot of all of this is that we now have twice the opportunity to offer video as a paid-for upsell (on Spotify). * Just a day after we carried an Ankler story with a senior Spotify executive saying they don't do exclusives [https://podnews.net/update/charge-for-podcast-video#story2] any more, Spotify has signed an exclusive, alongside Netflix [https://podnews.net/press-release/spotify-netflix-jay-shetty], for Jay Shetty's On Purpose [https://podnews.net/podcast/i750]. The deal is reportedly worth $100mn. We'd reported [https://podnews.net/update/ai-disclosures#story3] he was leaving iHeart back in March. The show will be no longer posted onto YouTube; but will be available as audio on all podcast platforms; Spotify will handle ad-sales. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/smart-tv-uk]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Imagine episodes that drive more clicks [https://podnews.net/class-click/3404/2026-05-28] — Turn each episode into a more useful experience with chapters that guide listeners to the right moments and make your links easier to notice, trust, and click. Done easily with PodChapters. * 🚨 Make the Most of June [https://podnews.net/class-click/3443/2026-05-28] — Only 3 days left to lock in self-serve campaigns running 6/1-6/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait! * Looking to record in London’s best podcast studio? [https://podnews.net/class-click/3511/2026-05-28] — VOXPOD is a premium London podcast studio offering high-quality audio & video recording, an in-house engineer, and no hidden fees. Our new cosy sofa-style studio is now open. Book with code PODNEWS15 Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Profitable [https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe 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[https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jam Street Media [https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices 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Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. 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Now you can charge for video

Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast [https://podnews.net/class-click/3513/2026-05-27] powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. [https://podnews.net/class-click/3513/2026-05-27] * Supporting Cast has become, it claims, the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify [https://podnews.net/press-release/supporting-cast-video]. The company launches the new feature with two shows - Libero [https://podnews.net/podcast/iy0ek], a football podcast, and Legacy [https://podnews.net/podcast/iavo3], a history podcast. Partnerships with Goalhanger, Vox Media, Jim Harold's Campfire, Filmspotting and Betches Media will follow later this quarter. * While video was launched on Apple Podcasts earlier this year, it's currently not possible to offer paid subscribers on Apple Podcasts any access to video. * Supporting Cast is our title sponsor this month; we suspect we'd have made this #1 story today even without that. * LATER: They're not first, say competitors Supercast [https://www.supercast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-27], who say they have had creators publishing video using Spotify’s Distribution API since April 27th. That service is now fully rolled out for all Supercast creators. We're happy to make that clear. * In The Ankler's Like & Subscribe newsletter [https://likeandsubscribenews.substack.com/p/spotifys-podcast-boss-on-the-pivot?utm_campaign=posts-open-in-app&triedRedirect=true&utm_source=podnews.net&utm_medium=rss], Spotify's global head of podcasts Roman Wasenmüller is interviewed. Wasenmüller talks about the reversal of the company's exclusive shows - "we now have more ability to find new audiences for our content across all platforms and also monetize it to the same extent, instead of just monetizing on Spotify" - and revealed that the reason Spotify leant into video was that "We were struggling with driving audience growth into audio-only podcasting. It’s saturated. Video just unlocked completely new discovery mechanisms on the platform." When asked what a podcast is, Wasenmüller admits he doesn't know; but suggests it's still an audio-first format. "Video’s an added layer, but the format only works if it’s also consumable just in audio." There's more behind the paywall [https://likeandsubscribenews.substack.com/p/spotifys-podcast-boss-on-the-pivot?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-27]. * NPR, National Public Media and PRX announced a collaboration in sales and distribution. [https://podnews.net/press-release/npr-npm-prx] NPM can provide sponsorship sales for series and shows using Dovetail, PRX's publishing and monetisation platform. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/charge-for-podcast-video]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Make your episodes do more [https://podnews.net/class-click/3403/2026-05-27] — Adding chapters to your podcast make episodes easier to understand, easier to remember, and easier to act on. PodChapters makes adding chapters easy and it takes only seconds. * What Finance Podcasts Get Wrong at Launch [https://podnews.net/class-click/3461/2026-05-27] — Skipping compliance workflows, no content buffer, missing guest release templates. This free checklist makes sure none of that happens to your show. * Audiencelift - YouTube Channel Growth for Podcasts [https://podnews.net/class-click/2885/2026-05-27] — Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Start growing your YouTube Channel Today! * Looking to record in London’s best podcast studio? [https://podnews.net/class-click/3511/2026-05-27] — VOXPOD is a premium London podcast studio offering high-quality audio & video recording, an in-house engineer, and no hidden fees. Our new cosy sofa-style studio is now open. 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[https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magellan AI [https://www.magellan.ai/?SQF_SOURCE=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Nomono [https://nomono.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Tink Media [https://tinkmedia.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jonekiri [https://jonekiri.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Compliance Podcast Network [https://compliancepodcastnetwork.net?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podium [https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podcast Haven [https://thepodcasthaven.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Araeya Media [https://www.areyapartnerships.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Castbox [https://castbox.fm?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Red Seat Ventures [https://www.redseatventures.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Ausha [https://www.ausha.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], iono.fm [https://iono.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Blubrry [https://www.blubrry.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], ARN's iHeartPodcast Network Aust [https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Locked On Podcast Network [https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], POW PR [https://www.powpr.co.uk/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Roost [https://www.roostnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Huberman Lab [https://hubermanlab.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PodAnalyst [https://podanalyst.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Truefans [https://truefans.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Voxtopica [https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Movement [https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network [https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices [https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jam Street Media [https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX [https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Partnership [https://podcastpartnership.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Content10x [https://www.content10x.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cleanfeed [https://cleanfeed.net/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Revolver Podcasts [https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podigy [https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Adopter Media [https://adopter.media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], School of Podcasting [https://schoolofpodcasting.newzenler.com/courses/school-of-podcasting?coupon=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lower Street [https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support] Image: Annie Spratt [https://unsplash.com/photos/1-us-dollar-banknote-0cPSKUEANqU]

Goalhanger invests in creators

Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast [https://podnews.net/class-click/3513/2026-05-26] powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. [https://podnews.net/class-click/3513/2026-05-26] * Goalhanger, the maker of The Rest Is History, has launched a new investment and partnerships arm, Goalhanger Ventures. [https://podnews.net/press-release/goalhanger-ventures] The company announced an investment in Invisible Media, and a new commercial partnership with Backyard Cricket. * Websites on Podpage can now update the minute you publish a new episode, thanks to full support for podping, announced today [https://www.podpage.com/updates/podpage-now-supports-podping/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-26]. Podping is supported by many large podcast hosts, as part of Podcasting 2.0. * Frank Racioppi writes about three recent Podcast Hall of Fame inductees [https://www.forbes.com/sites/frankracioppi/2026/05/25/lets-discuss-three-recent-podcast-hall-of-fame-inductees/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-26], including our Editor. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/goalhanger-ventures-investment]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Audio Post-Production Specialist: Kyle Hopkins [https://podnews.net/class-click/3333/2026-05-26] — Broadcast-quality audio post-production for podcasts, YouTube & social video. From essential cleanup to full sound design. Responsive, consistent, deadline-safe support for creators, studios & brands. * NEED A STUDIO IN AUCKLAND, NEW ZEALAND? [https://podnews.net/class-click/3500/2026-05-26] — PodLab is NZ's go-to podcast & video studio, run by Radio icons Jay-Jay & Dom. Live-switched cameras, pro audio, interchangeable sets. Perfect for visiting creators. Studios from $450+GST * Listen to The Writer [https://podnews.net/class-click/3499/2026-05-26] — after a bombing in London triggers World War III, a young writer joins Foxtrot Unit, a taskforce that manipulates the public narrative by mixing truth with lies. Can you tell the difference? Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant [https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], audioBoom [https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios [https://www.pavestudios.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Profitable [https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], RedCircle [https://redcircle.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Simplecast [https://simplecast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magid [https://magid.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cohost [https://www.cohostpodcasting.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Libsyn [https://libsyn.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jar Podcast Solutions [https://www.jaraudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Awesound [https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Nomono [https://nomono.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magellan AI [https://www.magellan.ai/?SQF_SOURCE=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Voxtopica [https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Castbox [https://castbox.fm?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Ausha [https://www.ausha.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Red Seat Ventures [https://www.redseatventures.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Tink Media [https://tinkmedia.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], POW PR [https://www.powpr.co.uk/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Araeya Media [https://www.areyapartnerships.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podcast Haven [https://thepodcasthaven.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Roost [https://www.roostnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jonekiri [https://jonekiri.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PodAnalyst [https://podanalyst.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], ARN's iHeartPodcast Network Aust [https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Locked On Podcast Network [https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Compliance Podcast Network [https://compliancepodcastnetwork.net?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Truefans [https://truefans.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Huberman Lab [https://hubermanlab.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Blubrry [https://www.blubrry.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podium [https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], iono.fm [https://iono.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Movement [https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network [https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX [https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jam Street Media [https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices [https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Partnership [https://podcastpartnership.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Content10x [https://www.content10x.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cleanfeed [https://cleanfeed.net/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], School of Podcasting [https://schoolofpodcasting.newzenler.com/courses/school-of-podcasting?coupon=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Adopter Media [https://adopter.media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podigy [https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lower Street [https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Revolver Podcasts [https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support] Image: Micheile Henderson [https://unsplash.com/photos/green-plant-in-clear-glass-cup-SoT4-mZhyhE]

The biggest shows become bigger still

Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast [https://podnews.net/class-click/3513/2026-05-25] powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. [https://podnews.net/class-click/3513/2026-05-25] * The biggest shows are getting even bigger, according to new research from Edison Podcast Metrics UK, presented at The Podcast Show London. In 2023, to reach 50% of all podcast listeners, you would need to advertise on the top 43 shows. But two years later, you only need the top 27 shows to reach half of all podcast listeners. The data was part of a preview of the upcoming UK Podcast Consumer 2026, to be released later this summer; the US version will be unveiled next week [https://www.edisonresearch.com/edison-research-webinar-podcast-consumer-2026/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-25] in a free webinar. * SpotsNow has launched an Advertiser Campaign Planner [https://podnews.net/press-release/spotsnow-campaign-planner], to help advertisers build a high-quality host-read campaign on the right shows for their brands. The tool is free, and is available from today. * 51% of RSS.com's podcasters are recording video in some form [https://rss.com/blog/podcaster-insights-survey/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-25], according to a new insights survey published by the podcast host. A majority of them say that video has helped grow their audience. 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