PodSpot - The UK HubSpot Podcast

In this episode of Podspot, Jon Pittham hosts Jade Faulconbridge, founder of Attributed Marketing, to explore the transformative potential of Revenue Operations (RevOps) in professional services. Jade shares her expertise in aligning sales, marketing and client services to streamline revenue generation. The discussion covers the integration of data, technology and processes to create cohesive teams dedicated to revenue goals, emphasising the importance of aligning with the evolving needs of CFOs. Jade highlights the complexities of implementing RevOps, noting the challenges posed by disconnected systems and misaligned definitions. Leadership buy-in is crucial for success, as the transformation requires significant commitment and can take up to 18 months to achieve. The episode dives into the current drivers of RevOps, including AI advancements and digital transformation, stressing the need for a clear vision to navigate these challenges.   Key discussion points: * 06:04 - RevOps Alignment for Professional Services * 17:29 - Maximising Value and Quick Wins * 22:08 - Campaign Value and Revenue Metrics * 28:16 - Building a Strong Revenue Operations Team   Want to learn more about RevOps and HubSpot? Visit our website: https://www.karman.digital/services/revops-services [https://www.karman.digital/services/revops-services]  Follow us on LinkedIn [https://www.linkedin.com/company/karmandigital/] Listen on Spotify [https://open.spotify.com/show/5dfA1R2mTDnjhAUJCmvUQX] Listen on Apple Podcasts [https://podcasts.apple.com/gb/podcast/podspot-the-uk-hubspot-podcast/id1513136665]

In this insightful episode of PodSpot, Jon Pittham welcomes Ryan Hall, founder of Friday Solved, to discuss the transformative impact of RevOps and SalesOps on modern sales strategies. With over 23 years of experience, Ryan shares his journey from aggressive sales tactics to a more relationship-focused approach. The conversation delves into the role of HubSpot in building scalable sales systems, highlighting the non-linear nature of the B2B sales journey. Ryan and Jon explore how technology, particularly AI, is reshaping sales operations. They discuss the importance of segmenting the sales funnel and aligning tasks with individual skills, allowing businesses to maximise the potential of their sales teams. The episode also emphasises the critical role of aligning sales and marketing under unified leadership, fostering collaboration and celebrating sales successes. Join Jon and Ryan as they uncover the power of RevOps and SalesOps in driving sales transformation and discover actionable insights to revolutionise your sales processes.   Key discussion points: * 04:35 - Building Scalable Sales Systems * 09:47 - Leveraging Technology and Data in Sales * 15:20 - The Non-Linear B2B Sales Journey * 18:42 - Enhancing Sales Efficiency with AI * 22:53 - Aligning Sales and Marketing for Success * 27:10 - Celebrating Sales Team Successes   Want to learn more about RevOps and HubSpot? Visit our website: https://www.karman.digital/services/revops-services [https://www.karman.digital/services/revops-services]  Follow us on LinkedIn [https://www.linkedin.com/company/karmandigital/] Listen on Spotify [https://open.spotify.com/show/5dfA1R2mTDnjhAUJCmvUQX] Listen on Apple Podcasts [https://podcasts.apple.com/gb/podcast/podspot-the-uk-hubspot-podcast/id1513136665]

In this technical deep dive, Jon Pittham is joined by HubSpot experts Jon Dean and Jaime Boardman to explore some of the most impactful HubSpot updates of 2024. This episode focuses on advanced tools like React, APIs, and webhooks, highlighting how these updates enhance customisation, speed, and overall functionality for businesses. The discussion also touches on wishlist features for 2025, with plenty of practical insights for developers and users alike.   Key discussion points: * 9:20 - APIs and CRM Extensions * 11:06 - Webhooks in HubSpot * 15:04 - GraphQL for HubSpot * 17:32 - Improved API Documentation * 22:19 - Wishlist for 2025   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/ [https://www.karman.digital/]  Follow us on LinkedIn [https://www.linkedin.com/company/karmandigital/] Listen on Spotify [https://open.spotify.com/show/5dfA1R2mTDnjhAUJCmvUQX] Listen on Apple Podcasts [https://podcasts.apple.com/gb/podcast/podspot-the-uk-hubspot-podcast/id1513136665]

HubSpot’s relentless innovation in 2024 has brought a wave of beta features reshaping the CRM, sales, and marketing landscape for businesses. In episode 55 of PodSpot, Director, Jon Pittham sits down with some of  Karman Digital’s HubSpot experts Ryan Clark  (Head of HubSpot Services) and Samantha Mumby-Harrison (CRM Specialist) to explore the year’s standout updates on HubSpot in part one of a two part series. From AI-powered breakthroughs to smarter tools for managing data, this conversation digs into the possibilities these new features unlock. How are businesses already seeing the benefits? What’s making life easier for marketers, sales teams and ops managers? And what’s next for HubSpot in 2025? Whether you’re looking for fresh ideas to optimise your workflows or curious about the future of HubSpot, this episode is packed with practical insights and bold predictions.   Key discussion points: * 01:46 - AI-Powered Innovation * 06:13 - Lead Scoring Improvements * 10:17 - Breeze Ecosystem * 22:57 - Challenges in Feature Adoption * 30:27 - Wishlist for 2025   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/ [https://www.karman.digital/]  Follow us on LinkedIn [https://www.linkedin.com/company/karmandigital/] Listen on Spotify [https://open.spotify.com/show/5dfA1R2mTDnjhAUJCmvUQX] Listen on Apple Podcasts [https://podcasts.apple.com/gb/podcast/podspot-the-uk-hubspot-podcast/id1513136665]

Migrating data into a new CRM is often more complex than anticipated. In episode 54 of PodSpot, Jon Pittham sits down with John Bohnert, a CRM Migration Specialist at HubSpot, to demystify the process. From scoping your project to ensuring data integrity, John provides a wealth of insights for businesses looking to make the move. John explains that every migration comes with its own set of challenges, whether it’s managing vast amounts of relational data or coordinating multiple departments. He highlights the importance of prioritising essential data, noting that not every piece of information needs to make the transition. Using HubSpot’s data quality tools, businesses can address issues such as duplicates and inconsistencies after the migration, streamlining what can otherwise be a laborious process. A standout point in the discussion is John’s take on data cleansing. Rather than investing time in perfecting data beforehand, he suggests leveraging HubSpot’s robust capabilities to clean and organise data post-migration. This not only saves time but also helps teams become more familiar with the platform’s functionality. For businesses embarking on a CRM migration, John’s advice is clear: focus on bringing over what’s essential in a usable format and embrace the iterative nature of data management. Tune in to the full episode for more practical tips and expert insights on making your HubSpot migration a success.   Key discussion points: * 05:30 - Common Migration Challenges * 11:15 -  Stakeholder Involvement * 17:00 - Handling Bad Data * 23:45 - Managing Duplicates and Relational Data * 30:20 - Migration Process Tips   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/ [https://www.karman.digital/]  Follow us on LinkedIn [https://www.linkedin.com/company/karmandigital/] Listen on Spotify [https://open.spotify.com/show/5dfA1R2mTDnjhAUJCmvUQX] Listen on Apple Podcasts [https://podcasts.apple.com/gb/podcast/podspot-the-uk-hubspot-podcast/id1513136665]