Your Digital Net: Attracting Patients While You Sleep with Leila Adnani

Your Digital Net: Attracting Patients While You Sleep with Leila Adnani

Send us Fan Mail [https://www.buzzsprout.com/2456403/fan_mail/new] Attract patients while you sleep by transforming your digital presence into a true lead engine. Host Brandon Seigel and PS Creative’s Leila Adnani break down how modern private practices can evolve from brochure-style sites to patient-centered funnels, why credibility matters in an AI-driven world, and the local SEO moves that actually get phones ringing. They cover common website killers, trust-preserving automations, and social strategies that drive real ROI—not just likes. What You'll Learn * Why brochure websites fail private practices and how to rebuild them around the patient journey * The must-have trust signals: reviews, credentials, real team photos, and clear CTAs * Website fundamentals that impact conversions: load speed, mobile layout, and plugin upkeep * How to set up responsive, non-spammy automations that protect trust and close inquiries * Local SEO priorities: Google Business Profile optimization, reviews, posts, and consistent listings * How to leverage YouTube and social content to enhance discoverability and credibility * A practical content approach that turns consistent short-form video into new revenue streams Tap into proven strategies to convert browsers into bookings and build a digital net that works 24/7. #PrivatePractice #HealthcareMarketing #SEO #Podcasting #DigitalMarketing Leila Adnani is the kind of entrepreneur private practice owners will immediately recognize — because she built her business exactly the way they built theirs. Right out of college, she launched PS Creative with nothing but a vision and a willingness to outwork the room. No investors. No safety net. Just hustle. Sixteen years later, that one-woman shop is a thriving, full-service creative agency with a team of 14 and a client roster stretching from financial services and SaaS to professional sports. PS Creative specializes in brand strategy, digital marketing, content, and podcast production — and yes, they produce this very show. What makes Leila's story worth hearing isn't just the growth — it's the staying power. She's been in the game for sixteen years, she's still obsessed with helping brands find their voice and grow their revenue, and she's living proof that hard work and building your own growth code are the unlocks to lasting success. https://psstudios.co/ [https://psstudios.co/] https://pscreative.co/ [https://pscreative.co/] https://www.youtube.com/personalizedsolutions [https://www.youtube.com/personalizedsolutions] Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ [https://www.privatepracticesurvivalguide.com/] LinkedIn: https://www.linkedin.com/in/brandonseigel/ [https://www.linkedin.com/in/brandonseigel/] Instagram: https://www.instagram.com/brandonseigel/ [https://www.instagram.com/brandonseigel/] https://wellnessworksmedicalbilling.com/ [https://wellnessworksmedicalbilling.com/] Private Practice Survival Guide Book [https://www.amazon.com/Private-Practice-Survival-Guide-Journey/dp/1643399373] This show is proudly produced at PS Studios — learn more https://www.psstudios.co [https://www.psstudios.co/]

Creating Your Practice's Ideal Candidate Profile

Send us Fan Mail [https://www.buzzsprout.com/2456403/fan_mail/new] Hiring without a clear candidate profile is like treating without a diagnosis—costly guesswork that leads to mis-hires. In this Private Practice Survival Guide quick-tips episode, Brandon Seigel shows you how to differentiate job postings from job descriptions, write an anti-job description that polarizes the right fit, and build a data-driven candidate scorecard from your top performers. You’ll also learn how to avoid common hiring biases, spot interview red flags, and design a 30-60-90 onboarding plan that sticks. Plus, discover why realistic job previews reduce early turnover and how to embed responsiveness, transparency, and integrity into every step of your hiring process. What You'll Learn: * The difference between job postings (attract/repel) and job descriptions (accountability) * How to write an anti-job description and flip negatives into must-have behaviors * Key hiring stats and the mindset shift from gut feel to structured, scorecard-based decisions * How to reverse-engineer top performers into non-negotiables and strong signals * Behavioral interview questions that work—and red flags to watch for * A 30-60-90 onboarding blueprint with day-one independent actions and weekly check-ins * Why realistic job previews cut early turnover and strengthen culture fit If you’re ready to stop guessing and start hiring with clarity, this episode gives you the frameworks and questions to build a resilient, high-accountability team. #PrivatePractice #Hiring #PracticeManagement #HealthcareLeadership #Recruiting Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ [https://www.privatepracticesurvivalguide.com/] LinkedIn: https://www.linkedin.com/in/brandonseigel/ [https://www.linkedin.com/in/brandonseigel/] Instagram: https://www.instagram.com/brandonseigel/ [https://www.instagram.com/brandonseigel/] https://wellnessworksmedicalbilling.com/ [https://wellnessworksmedicalbilling.com/] Private Practice Survival Guide Book [https://www.amazon.com/Private-Practice-Survival-Guide-Journey/dp/1643399373] This show is proudly produced at PS Studios — learn more https://www.psstudios.co [https://www.psstudios.co/]

Hiring Unicorns: The Science of Finding A-Players in Healthcare with Scott Booher

Send us Fan Mail [https://www.buzzsprout.com/2456403/fan_mail/new] Join us for an insightful episode where we unpack the complexities of HR in private practice, focusing on how to attract and retain "unicorns" – those exceptional A-players who transform your organization. We dive deep into common HR mistakes, the critical role of legally sound employee handbooks, and navigating the intricacies of "at-will" employment. Learn how strategic interviewing, robust job descriptions, and a values-driven culture can differentiate your practice and build a high-performing team. Discover how to identify authenticity and a strong sense of ownership in candidates, moving beyond traditional hiring methods to secure talent that truly aligns with your mission and vision. This episode is a must-listen for private practice owners eager to elevate their HR strategy and foster a workplace where both the team and the business thrive. What You'll Learn: * The strategic value of fractional HR for private practices. * Identifying and avoiding common HR mistakes that lead to significant costs. * The importance of comprehensive, legally compliant, and state-specific employee handbooks. * Navigating "at-will" employment while fostering employee commitment. * Crafting effective job descriptions that attract the right candidates. * Innovative interview questions to uncover authentic, high-performing "unicorns." * Strategies for building a culture that attracts and retains A-players. * The distinction between "worth" and "value" in employee contributions and organizational growth. Scott Booher brings over 30 years of experience in the Healthcare Sector and has specialized in human resources & workforce compliance for the past 20 years. Scott is the Chief HR Officer for Every Child Achieves and the Chief HR Consultant in collaboration with Wellness Works Management Partners, where he oversees the fractional HR management and the HR Advisor Program. Scott is an active member of the Society for Human Resource Management (SHRM) and a pinnacle leader and collaborator, partnering with Brandon Seigel for over 11 years. http://www.wellnessworksmp.com  [http://www.wellnessworksmp.com] Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ [https://www.privatepracticesurvivalguide.com/] LinkedIn: https://www.linkedin.com/in/brandonseigel/ [https://www.linkedin.com/in/brandonseigel/] Instagram: https://www.instagram.com/brandonseigel/ [https://www.instagram.com/brandonseigel/] https://wellnessworksmedicalbilling.com/ [https://wellnessworksmedicalbilling.com/] Private Practice Survival Guide Book [https://www.amazon.com/Private-Practice-Survival-Guide-Journey/dp/1643399373] This show is proudly produced at PS Studios — learn more https://www.psstudios.co [https://www.psstudios.co/]

Setting Your Personal Compensation Strategy

Send us Fan Mail [https://www.buzzsprout.com/2456403/fan_mail/new] Discover the essential strategies for private practice owners to establish a robust personal compensation plan. Many entrepreneurs pour their heart and soul into building their businesses, yet often neglect their own financial well-being, leading to burnout and stress. This episode unpacks how to effectively pay yourself, distinguishing between compensation for the work you do and distributions for the value of your ownership. Learn to align your personal finances with your business's health, ensuring long-term sustainability and growth. We dive deep into practical tips, common pitfalls, and expert advice to transform your financial approach and secure your future. What You'll Learn: * The two critical lenses of owner compensation: performance and investment. * How to define your minimum viable salary for financial stability. * The difference between salary and owner distributions and why it matters. * Key tax considerations for structuring your compensation effectively. * Practical steps to separate business finances for clarity and growth. * Common mistakes private practice owners make regarding their pay.  Transform your financial future by applying these compensation insights to your private practice today! #PrivatePracticeFinance #OwnerCompensation #ProfitFirst #BusinessStrategy #FinancialFreedom Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ [https://www.privatepracticesurvivalguide.com/] LinkedIn: https://www.linkedin.com/in/brandonseigel/ [https://www.linkedin.com/in/brandonseigel/] Instagram: https://www.instagram.com/brandonseigel/ [https://www.instagram.com/brandonseigel/] https://wellnessworksmedicalbilling.com/ [https://wellnessworksmedicalbilling.com/] Private Practice Survival Guide Book [https://www.amazon.com/Private-Practice-Survival-Guide-Journey/dp/1643399373] This show is proudly produced at PS Studios — learn more https://www.psstudios.co [https://www.psstudios.co/]

Becoming a Financial Beast: Your Practice as Your Wealth-Building Engine with Eric Miller

Send us Fan Mail [https://www.buzzsprout.com/2456403/fan_mail/new] Discover how to transform your private practice into a financial powerhouse with expert Eric Miller of Econologics Financial Advisors. This episode dives deep into essential financial strategies often overlooked by healthcare entrepreneurs. From understanding the true role of a financial planner to treating your household as a "parent company" that invests in your practice, Eric and Brandon unravel the secrets to sustainable wealth building. Learn why profit prioritization is not just a business necessity but an ethical imperative that empowers you to help more people and expand your impact. This conversation is a must-listen for any practice owner ready to take control of their financial future and build a legacy of success. What You'll Learn: * Why shifting your perception of financial planners can unlock significant growth. * The importance of treating your household as an investor in your practice. * How to identify and correct common financial mismanagement pitfalls. * The three pillars of financial success: acquiring, controlling, and expanding money. * Why embracing profit is crucial for ethical expansion and greater societal impact. * Practical strategies for tax planning to legally avoid taxes and reallocate funds. * How to empower yourself to make informed financial decisions for long-term wealth. Take the first step towards financial viability and create the impact you're truly capable of. #FinancialBeast #PracticeFinances #WealthBuilding #PrivatePractice #Econologics Eric S. Miller is a nationally recognized financial advisor, speaker, and co-owner of Econologics Financial Advisors. With over 20,000 conversations with healthcare practice owners, he’s helped hundreds turn income into personal wealth. Eric is the bestselling author of How to Become a Financial Beast and host of The Financial Beast Podcast. His bold, no-nonsense financial strategies have made him a sought-after voice in the veterinary, physical therapy, optometry, and healthcare industries. http://www.econologicsfinancialadvisors.com  [http://www.econologicsfinancialadvisors.com] http://www.instagram.com/econologicsfinancialadvisors  [http://www.instagram.com/econologicsfinancialadvisors] http://www.econologicsfinancialadvisors.com  [http://www.econologicsfinancialadvisors.com] http://www.youtube.com/@EconologisFinancialAdvisors  [http://www.youtube.com/@EconologisFinancialAdvisors] Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ [https://www.privatepracticesurvivalguide.com/] LinkedIn: https://www.linkedin.com/in/brandonseigel/ [https://www.linkedin.com/in/brandonseigel/] Instagram: https://www.instagram.com/brandonseigel/ [https://www.instagram.com/brandonseigel/] https://wellnessworksmedicalbilling.com/ [https://wellnessworksmedicalbilling.com/] Private Practice Survival Guide Book [https://www.amazon.com/Private-Practice-Survival-Guide-Journey/dp/1643399373] This show is proudly produced at PS Studios — learn more https://www.psstudios.co [https://www.psstudios.co/]