Sustainable Times - Profit Meets Purpose
Most drinks brands take ten years to reach profitability. Foreva Farmers is on track to do it in two — and without raising a penny of external capital. In this episode of Profit Meets Purpose, host Harvey Knight talks to the Layton brothers, founders of Foreva Farmers and winners of the Sustainable Times RISE Awards 2025 Consumer Product Category. The Laytons have built something rare: a vertically integrated consumer brand where they own the water, the energy, the food-grade CO2 carbonating the drinks, and the canning line itself. The result is a unit cost that matches established producers running fifty times their volume — and a business that's reaching profitability bootstrapped. In this conversation: The vertical-integration model that lets a Herefordshire farm match incumbent unit costs at fifty times the scale. How an existing renewable energy business is funding the launch of a consumer drinks brand from cash flow. Why their anaerobic digester is technically carbon-negative — and why no third party currently certifies that claim. The hardest founder lesson: pricing too low to match competitors instead of pricing to reflect the product. Why "story comes second" is the standard drinks-brand mistake — and how the Laytons built theirs differently. — Connect with Foreva Farmers: Website: forevafarmers.com/pages/our-farm Instagram: @forevafarmers LinkedIn: linkedin.com/company/foreva-farmers Charlie Layton: linkedin.com/in/charlesoscarlayton — About the show: Profit Meets Purpose is the official podcast of Sustainable Times — the UK platform connecting sustainable founders with institutional and HNW investors. New episodes monthly. Sustainable Times website: sustainabletimes.co.uk Sustainable Times LinkedIn: linkedin.com/company/the-sustainable-times Sustainable Times Instagram: @sustainablenew — Connect with Harvey Knight: LinkedIn: linkedin.com/in/harvey-knight-38aa91a9 — Our partner — Sustainable Wealth Group: Sustainable Wealth Group is the wealth management firm helping investors access sustainability-led EIS and private market opportunities. Website: sustainablewealthgroup.com LinkedIn: linkedin.com/company/sustainablewealthgroup Instagram: @sustainablewealthgroup
40 episoder
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