Purpose & Profit Club® – The Nonprofit Fundraising Podcast

Joey Goone is back, and I couldn’t be more excited to have him return to the podcast. If you’ve ever felt like your fundraising events are starting to blend together, or you’re craving something more intentional, joyful, and authentic, this conversation is your permission slip to shake things up. Joey is the President of Utopia Experience, and honestly, he brings so much heart to the events space. He’s not here for stuffy ballrooms or robotic run-of-shows. He’s here to help nonprofits lead with humanity, center their mission, and create events that people feel long after they leave. We talk about everything from ditching the performance pressure in storytelling to why A/V isn’t just a tech checklist, it’s a storytelling tool. This episode is full of lightbulb moments and reminders that joy and profit are not mutually exclusive. Whether you're a seasoned ED or planning your very first gala, Joey will leave you inspired to lead with more heart, more clarity, and way more impact. Topics: * Why the energy and intention behind events matter more than perfection * How to avoid transactional storytelling and make your audience feel * The difference between entertainment and impact—and how to do both * What it means to design experiences with dignity and strength * How Joey's team creates nonprofit events that are both joyful and profitable * The ripple effect of honoring people, not just logistics * Building community through connection—not performance For a full list of links and resources mentioned in this episode, click here [https://www.splendidatl.com/podcast/the-real-roi-of-human-centered-fundraising-events-with-joey-goone]. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here [https://christinaedwards.krtra.com/t/PiO4GhENXudT]. [Free Webinar] Aug 20th - Click here to sign up [https://www.splendidcourses.com/sprintclass] Resources: * Purpose & Profit Club® Coaching Program [Get on the waitlist [https://christinaedwards.krtra.com/t/c8gkTeJFwlYf%20] for bonuses] * The SPRINT Method™: Your shortcut to 10K fundraisers [details here [https://www.splendidcourses.com/sprint]] * Instagram [https://www.instagram.com/splendidconsulting], LinkedIn [https://www.linkedin.com/in/christinatza/], website [https://www.splendidatl.com] , weekly newsletter [https://www.splendidcourses.com/list] * [FREE] The Brave Fundraiser’s Guide [https://christinaedwards.krtra.com/t/yVo03j6Dzga4]: Stop getting ignored. Start raising more. May contain affiliate links

I’m back from a month in Greece, sun-soaked, inspired, and wildly energized, and there’s one theme that keeps showing up in every single conversation I’ve had since: 10 minutes can change everything. In this episode, I’m sharing the power of micro-bravery. Not hypotheticals, but real stories. A client who made one 10-minute thank-you call and created a deeper connection than she imagined. Another who picked up the phone and walked away with a six-figure intro. I’ll even tell you how a 10-minute YouTube workout changed my whole day. This is about momentum over perfection. Courage over rumination. Action over spinning. You don’t need the perfect deck, a full hour, or a polished strategy. You need 10 minutes and a decision to move. Let’s talk about how to find those moments and what can happen when you do. Topics: * What The 10-Minute Ask actually is—and how to use it today * How coaching and community make these 10-minute wins multiply * Why this isn’t just about productivity—it’s about possibility * Real examples of clients who unlocked major donor relationships with one short call * What rumination is costing your mission * The difference between waiting for confidence vs. building it * How to start embedding daily “brave reps” into your workflow For a full list of links and resources mentioned in this episode, click here [https://www.splendidatl.com/podcast/how-10-minutes-a-day-can-unlock-six-figure-gifts]. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here [https://christinaedwards.krtra.com/t/PiO4GhENXudT]. Resources: * Purpose & Profit Club® Coaching Program [Get on the waitlist [https://christinaedwards.krtra.com/t/c8gkTeJFwlYf%20] for bonuses] * The SPRINT Method™: Your shortcut to 10K fundraisers [details here [https://www.splendidcourses.com/sprint]] * Instagram [https://www.instagram.com/splendidconsulting], LinkedIn [https://www.linkedin.com/in/christinatza/], website [https://www.splendidatl.com] , weekly newsletter [https://www.splendidcourses.com/list] * [FREE] The Brave Fundraiser’s Guide [https://christinaedwards.krtra.com/t/yVo03j6Dzga4]: Stop getting ignored. Start raising more. May contain affiliate links

Most nonprofits wait for permission: a grant panel, a sponsor, an award to tell them they’re the best. This episode flips that script. Today, I share why it’s time to claim your brilliance, boldly articulate what makes you exceptional, and anchor your authority before anyone else does. From a five-star Airbnb in Greece to awkward sponsor meetings where leaders freeze, this conversation unpacks the mindset shifts and tactical moves that help you own your impact. Because you don’t need a medal to stand out, you need the courage to plant your flag. Topics: * Why so many nonprofits struggle to claim their brilliance (and how to break the cycle) * The power of repetition and why your message needs to be heard 17 times * The difference between bragging and anchoring your authority * Real-life examples: Airbnb reviews, sponsor meetings, and what clarity really sounds like * Practical ideas for showcasing your impact everywhere—pitch decks, websites, thank you notes, and beyond * How to reframe your mindset from “Who am I to say this?” to “Who am I not to?” For a full list of links and resources mentioned in this episode, click here [https://www.splendidatl.com/podcast/where-you-are-undermining-your-best-work]. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here [https://christinaedwards.krtra.com/t/PiO4GhENXudT]. Resources: * Purpose & Profit Club® Coaching Program [Get on the waitlist [https://christinaedwards.krtra.com/t/c8gkTeJFwlYf%20] for bonuses] * The SPRINT Method™: Your shortcut to 10K fundraisers [details here [https://www.splendidcourses.com/sprint]] * Instagram [https://www.instagram.com/splendidconsulting], LinkedIn [https://www.linkedin.com/in/christinatza/], website [https://www.splendidatl.com] , weekly newsletter [https://www.splendidcourses.com/list] * [FREE] The Brave Fundraiser’s Guide [https://christinaedwards.krtra.com/t/yVo03j6Dzga4]: Stop getting ignored. Start raising more. May contain affiliate links

Everyone’s chasing the wrong spotlight—and in this episode, I explain why. You think you need a Grammy winner to post your fundraiser, but what you actually need is a solid campaign and a Social Street Team® to spread it. I share real stories of big-name flops, what gets campaigns to convert (hint: it’s not fame), and how to build a movement of aligned, trusted messengers who drive results. If you’re tired of waiting for someone famous to save your fundraiser, it’s time to flip the script and start thinking like a strategist. Let’s talk about how to ditch the vanity metrics and lead with clarity, trust, and a campaign that scales. Topics: * Why celebrity endorsements rarely translate into real impact * The myth of visibility = value * What makes a campaign “irresistible” and share-worthy * How to build and activate a high-impact Social Street Team® * Real examples of both failed celebrity posts and micro-influencer wins * Shifting from vanity metrics to sustainable fundraising strategy * How to align your board and leadership with modern donor behavior For a full list of links and resources mentioned in this episode, click here [https://www.splendidatl.com/podcast/you-dont-need-a-celebrity-you-need-a-social-street-team]. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here [https://christinaedwards.krtra.com/t/PiO4GhENXudT]. [Free Webinar] Aug 20th - Click here to sign up [https://www.splendidcourses.com/sprintclass] Resources: * Purpose & Profit Club® Coaching Program [Get on the waitlist [https://christinaedwards.krtra.com/t/c8gkTeJFwlYf%20] for bonuses] * The SPRINT Method™: Your shortcut to 10K fundraisers [details here [https://www.splendidcourses.com/sprint]] * Instagram [https://www.instagram.com/splendidconsulting], LinkedIn [https://www.linkedin.com/in/christinatza/], website [https://www.splendidatl.com] , weekly newsletter [https://www.splendidcourses.com/list] * [FREE] The Brave Fundraiser’s Guide [https://christinaedwards.krtra.com/t/yVo03j6Dzga4]: Stop getting ignored. Start raising more. May contain affiliate links

What if your birthday could change lives? In this episode, I sit down with Kayla Houchin, founder of Sonder Bakehouse, a passionate fundraiser, and a longtime advocate for Charity: Water. Kayla shares how a book and a single birthday campaign turned into over $100,000 raised (and counting!) to bring clean water to communities worldwide. We talk about the power of starting small, how joy and creativity fuel sustainability in fundraising, and why showing up with purpose can inspire a whole town to rally behind your mission. From auctioning cakes to hosting galas, Kayla proves that you don’t need to be a full-time nonprofit pro to make a massive impact—you just need clarity, consistency, and a little courage to ask. Whether you’re planning your first peer-to-peer campaign or dreaming of a million-dollar impact, Kayla’s story will reignite your belief in grassroots fundraising and remind you why the why matters most. Topics: * Kayla shares how reading a book led her to start her first birthday fundraiser for Charity: Water * Kayla explains how she raised over $100K—one cake (and birthday) at a time * How tapping into joy fuels both donor enthusiasm * Inside Kayla’s first gala with Scott Harrison from Charity: Water * Powerful stories from the front lines of grassroots giving * How staying connected to purpose helps you push past discomfort and keep going For a full list of links and resources mentioned in this episode, click here [https://www.splendidatl.com/podcast/charity-water-ambassador-kayla-houchin]. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here [https://christinaedwards.krtra.com/t/PiO4GhENXudT]. [Free Webinar] Aug 20th - Click here to sign up [https://www.splendidcourses.com/sprintclass] Resources: * Purpose & Profit Club® Coaching Program [Get on the waitlist [https://christinaedwards.krtra.com/t/c8gkTeJFwlYf%20] for bonuses] * The SPRINT Method™: Your shortcut to 10K fundraisers [details here [https://www.splendidcourses.com/sprint]] * Instagram [https://www.instagram.com/splendidconsulting], LinkedIn [https://www.linkedin.com/in/christinatza/], website [https://www.splendidatl.com] , weekly newsletter [https://www.splendidcourses.com/list] * [FREE] The Brave Fundraiser’s Guide [https://christinaedwards.krtra.com/t/yVo03j6Dzga4]: Stop getting ignored. Start raising more. May contain affiliate links