ATX6: From First Users to First Pivot – Phone2Table’s Austin Startup Journey

ATX6: From First Users to First Pivot – Phone2Table’s Austin Startup Journey

Joey Waid is the Founder of Phone2Table, an Austin-based startup developing a grocery shopping and meal planning platform that helps consumers make healthier, more informed purchasing decisions. His entrepreneurial journey has been shaped by customer discovery, continuous product testing, and a passion for solving everyday problems through technology. Based at Capital Factory in Austin, Joey is committed to building products that evolve through real-world feedback rather than assumptions. Alongside growing Phone2Table, he is a strong advocate for balancing entrepreneurship with family, health, and long-term personal fulfillment.

S&L10: How Liquor Brands Finally Reach Customers – Inside the Buy Button Model

Jeen Filz is the Chief Operating Officer of Bottle Nexus, a leading alcohol e-commerce platform helping beverage brands build direct relationships with consumers while navigating the complexities of the US three-tier distribution system. His career spans premium spirits, brand marketing, Diageo, and digital commerce. Originally from the Netherlands, Jeen has spent his career helping some of the world's leading beverage brands embrace digital marketing, e-commerce, and data-driven customer engagement. Through Bottle Nexus, he is helping redefine how alcohol brands grow in the digital era.

ASP11: Building Global Brands from Nigeria – Breaking Stereotypes Through ResultsBuilt Between Two Cultures

Daniel Okafor is the Founder and CEO of Brandoxel Media, a Nigerian digital marketing agency helping businesses grow through branding, websites, SEO, and digital marketing strategies. He is passionate about helping organizations solve business challenges while building long-term client relationships based on trust and measurable results. Alongside growing Brandoxel Media, Daniel is committed to mentoring young entrepreneurs and promoting innovation throughout Nigeria. His mission is to demonstrate that African businesses can compete globally while inspiring others to embrace entrepreneurship, technology, and continuous learning.

ASP10: Built Between Two Cultures – Turning Heritage Into a Marketing Advantage

Ude Rosales is the Founder of Digital Pulse Innovations, an Austin-based Hispanic marketing agency specializing in websites, SEO, paid advertising, and culturally authentic marketing strategies. Drawing on his experience growing up between Wisconsin and South Texas, he helps businesses build meaningful relationships with both English and Spanish-speaking audiences. Beyond agency leadership, Ude is passionate about mentorship, community engagement, and creating opportunities for the next generation of marketers. Through Digital Pulse Innovations, he continues the entrepreneurial legacy started by his family's print business while helping organizations grow through authentic, relationship-driven marketing.

ASP9: The Second Website Problem – Why DIY Sites Eventually Need Experts

Kelsey Gilbert-Kreiling is the Founder and CEO of Week of the Website, a Chicago-based agency that helps businesses launch strategic Squarespace websites through a unique one-week sprint process. With a background in fashion design, hospitality, and digital strategy, she has spent more than a decade helping organizations create websites that support growth, visibility, and customer engagement. In addition to leading Week of the Website, Kelsey is the creator of Eventually Ticketing, a Squarespace-native event ticketing platform. She is passionate about entrepreneurship, product development, AI-powered workflows, and building businesses that create space for both professional success and family life.