The Tech Behind Thrift: How Basecamp Franchising Built a Resale Machine ($300M, 270+ Stores)

The Blueprint for a Profitable Resale Business

Is your resale business optimized for profit? In this episode of the ReCommerce podcast, we break down the operational blueprint for running a successful re-commerce company. From speeding up your inventory intake to mastering omni-channel sales, we cover the essential steps to scale your circular business. Topics covered: * Optimizing the Intake Engine: How to process items faster with AI * Serialized Inventory: Why unique items need digital twins * Omni-Channel Strategy: Syncing online and offline sales seamlessly * The Circular Flywheel: Turning customers into your best supply source

The Anatomy of the Perfect Rental Business

Is your rental business optimized for maximum revenue, or is your inventory sitting idle? In this episode, we break down the four key levers that drive a successful rental operation: - Availability - Dynamic Pricing - Automation - Utilization Discover how to move beyond manual spreadsheets and build a circular business that runs 24/7. We discuss strategies for preventing double bookings, incentivizing longer rentals through smart pricing, and using data to identify dead stock. Topics covered: - Availability: Why real-time, 24/7 booking is essential - Dynamic Pricing: Fixed packages vs. Rate-based pricing - Automation: Streamlining maintenance and workflows - Data Insights: Tracking utilization, ghost items, and item profitability - How TWICE Commerce 2.0 acts as an OS for your rental business Ready to scale your rental business? Check out TWICE Commerce 2.0 [https://www.twicecommerce.com/lp/twice-2-0] to start optimizing your operations today.

TWICE Commerce 2.0: From Software to Operating System

In this episode, we dive deep into the launch of TWICE Commerce 2.0—a completely revamped platform built from the ground up. Karri Hiekkanen sits down with Tuomo Laine, CEO and Co-founder of TWICE Commerce, to discuss why the future of re-commerce requires a move from opinionated application software to a flexible Operating System (OS). We cover the limitations of vertical software, how to prepare your business for AI agents, and the difference between linear (Shopify) and circular commerce. In this episode: * Why Twice rebuilt their platform from scratch * The "Skyscraper vs. Cottage" analogy for software architecture * How to handle unique, temporal inventory data * Preparing for the age of AI and agentic workflows 🔗 Join the waitlist for TWICE Commerce 2.0 [https://www.twicecommerce.com/lp/twice-2-0]

Agentic Commerce (Protocol): feeds, checkout and the new sales channel

Agentic commerce is here: AI agents help shoppers discover, compare, and even check out—without ever visiting your site. We took a huge step forward when OpenAI and Stripe introduced Agentic Commerce Protocol, which is first rolling out for ChatGPT in us with Etsy and Shopify enabling ChatGPT users to purchase directly through the AI chat.In this episode, Karri and Tuomo (CEO & co-founder, TWICE Commerce) break down what’s real today, what’s next, and how merchants—especially in resale & rentals—can prepare.🔧 Practical takeaways:• Treat agentic as a new sales channel (optimize like you do for Google Shopping)• Invest in structured catalog & inventory (single-SKU, attributes, live availability)• Keep pricing simpler in agent channels for better experiences• Ready your APIs/feeds so agents can “read” your business

The Tech Behind Thrift: How Basecamp Franchising Built a Resale Machine ($300M, 270+ Stores)

How do you scale thrift into a $300 franchise? Karri Hiekkanen and Tuomo Laine talk with Zach and Tyler Gordon, Co-CEOs of Basecamp Franchising (Uptown Cheapskate & Kid to Kid). We dive into the win-win-win-win model (brand, franchisees, customers, environment), why single-SKU inventory matters, and how tech + data power pricing, valuation, supply, and marketing across 270+ stores.