When Guests Stop Searching: Why Brand Visibility Matters More Than Ever (with Matteo de Santis)

When Guests Stop Searching: Why Brand Visibility Matters More Than Ever (with Matteo de Santis)

In this episode, Matteo de Santis explores how digital transformation is redefining how guests discover and engage with hospitality brands. As AI reshapes search and reduces direct interactions, the conversation highlights why strong brand identity, high‑quality data, and coherent storytelling are becoming key to visibility and performance. A strategic perspective on moving beyond clicks and focusing on what truly creates value for guests. In Season 4, we turn our attention to the future of tourism and hospitality. Through conversations with forward‑thinking leaders, researchers, and innovators, the season explores how the industry can evolve to stay resilient, relevant, and meaningful in the face of profound economic, technological, and societal change. In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯 This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.resilienttourism.ch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.resilienttourism.ch⁠]. This content is produced by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EHL Hospitality Business School ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ehl.edu/]with the support of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innosuisse.⁠ [https://www.innosuisse.ch/inno/en/home.html]

The Problem Isn’t AI — It’s Your Foundations (with Dimitris Serifis)

In this episode, Dimitris Serifis challenges some of the biggest assumptions around technology in hospitality. Drawing on years of experience in digital strategy, he explains why the real issue isn’t a lack of tools, but fragmented systems, inconsistent data, and a broken customer journey. From direct bookings to hyper‑personalisation, the conversation highlights why hospitality must first fix its digital foundations before it can truly benefit from emerging technologies. In Season 4, we turn our attention to the future of tourism and hospitality. Through conversations with forward‑thinking leaders, researchers, and innovators, the season explores how the industry can evolve to stay resilient, relevant, and meaningful in the face of profound economic, technological, and societal change. In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯 This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.resilienttourism.ch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.resilienttourism.ch⁠]. This content is produced by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EHL Hospitality Business School ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ehl.edu/]with the support of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innosuisse. [https://www.innosuisse.ch/inno/en/home.html]

Everyone Will Use AI, But Not Everyone Will Stand Out (with Dominic Millioud)

In this episode, Dominic Millioud discusses why embracing AI is no longer optional in hospitality - but also why it won’t be the real differentiator. Drawing from his experience scaling platforms, leading complex operations, and building hospitality concepts, Dominic explains how data and automation can unlock efficiency, while human connection, empathy, and leadership remain what truly sets brands apart. A conversation about what comes after AI adoption - and how hospitality can still stand out in a world where technology becomes the baseline. In Season 4, we turn our attention to the future of tourism and hospitality. Through conversations with forward‑thinking leaders, researchers, and innovators, the season explores how the industry can evolve to stay resilient, relevant, and meaningful in the face of profound economic, technological, and societal change. In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯 This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.resilienttourism.ch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.resilienttourism.ch⁠]. This content is produced by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EHL Hospitality Business School ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ehl.edu/]with the support of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innosuisse.⁠⁠ [https://www.innosuisse.ch/inno/en/home.html]

AI Is Here - Now Learn How to Use It! (with Karthik Muralidharan)

In this episode, Karthik Muralidharan explores why the real challenge in hospitality isn’t access to AI - but knowing how to use it. Drawing from his work with HotellerieSuisse, he highlights the gap between experimentation and real adoption, and explains how professionals can turn AI from a simple information tool into a powerful learning and capability‑building system. A practical conversation about upskilling, critical thinking, and preparing both individuals and organisations for a rapidly evolving digital landscape. In Season 4, we turn our attention to the future of tourism and hospitality. Through conversations with forward‑thinking leaders, researchers, and innovators, the season explores how the industry can evolve to stay resilient, relevant, and meaningful in the face of profound economic, technological, and societal change. In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯 This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.resilienttourism.ch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.resilienttourism.ch⁠]. This content is produced by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EHL Hospitality Business School ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ehl.edu/]with the support of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innosuisse. [https://www.innosuisse.ch/inno/en/home.html]

Protecting the Wow Moments in a Seamless Travel World (with John Fotis)

In this episode, John Fotis explores why digital technology in travel has entered a new phase, where it is no longer a competitive advantage, but core infrastructure. Drawing on decades of experience in hospitality marketing and travel technology, he discusses the rise of seamless, continuous journeys, the growing role of AI as a co‑pilot for decision‑making, and why the true differentiator moving forward will be human time, emotional connection, and the “wow moments” guests remember long after the stay. In Season 4, we turn our attention to the future of tourism and hospitality. Through conversations with forward‑thinking leaders, researchers, and innovators, the season explores how the industry can evolve to stay resilient, relevant, and meaningful in the face of profound economic, technological, and societal change. In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯 This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.resilienttourism.ch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.resilienttourism.ch⁠]. This content is produced by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EHL Hospitality Business School ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ehl.edu/]with the support of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innosuisse.⁠⁠⁠ [https://www.innosuisse.ch/inno/en/home.html]