Retain and Gain #5: Your Advertising, Marketing & Sales strategy? Ever ask your ad partner to e...

Retain and Gain #8 - Lead Response Time

Join Larry Bruce and Rob Mudd as episode #8 of the Retain & Gain Podcast series delves into critical lead response strategies for the automotive industry. Experts Rob Mudd and Larry Bruce discuss the persistent "42-hour problem" and advocate for immediate, personalized customer engagement. They highlight the power of a structured playbook, differentiating lead types, and the evolving role of AI in sales, emphasizing that human connection remains paramount. For more on Retain and Gain, visit: https://RetainandGainPodcast.com/ [https://RetainandGainPodcast.com/] Larry Bruce - https://www.linkedin.com/in/larry-bruce/ [https://www.linkedin.com/in/larry-bruce/] Robert Mudd - https://www.linkedin.com/in/robertmudd/ [https://www.linkedin.com/in/robertmudd/] #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

Retain and Gain Ep.7 - OEM Sales Model vs Tesla

Join Larry Bruce and Rob Mudd as they deliberate between choosing traditional dealerships vs. Tesla's direct sales model. As franchise dealers face challenges from agreements and state laws, customer's trust in local dealers is crucial. This version of Retain and Gain highlights the importance of service and support, enhancing the buying experience, and maintaining personal connections. Technology should complement and not replace human interaction, as customer service remains vital in this competitive market. Join us for episode 7 of Retain and Gain! For more on Retain and Gain, visit: https://RetainandGainPodcast.com/ [https://RetainandGainPodcast.com/] Larry Bruce - https://www.linkedin.com/in/larry-bruce/ [https://www.linkedin.com/in/larry-bruce/] Robert Mudd - https://www.linkedin.com/in/robertmudd/ [https://www.linkedin.com/in/robertmudd/] #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

Retain and Gain Ep 6 - Stop Marketing and Start Conversations

Power up for Retain and Gain Podcast Episode 6 as Rob Mudd and Larry Bruce discuss how the automotive industry faces challenges with evolving marketing strategies that prioritize conversation over clicks. As the market has changed sales dynamics from customer relationships to click metrics, customers now prefer personal interactions and direct information. Events are vital for connections, while Google Analytics reshapes engagement measurement. Rob and Larry explore solutions that highlight the need for a Customer Data Platform and AI to improve sales efficiency and address low conversion rates on Retain and Gain Podcast Episode 6. For more on Retain and Gain, visit: https://RetainandGainPodcast.com/ [https://RetainandGainPodcast.com/] Larry Bruce - https://www.linkedin.com/in/larry-bruce/ [https://www.linkedin.com/in/larry-bruce/] Robert Mudd - https://www.linkedin.com/in/robertmudd/ [https://www.linkedin.com/in/robertmudd/] #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

Retain and Gain #5: Your Advertising, Marketing & Sales strategy? Ever ask your ad partner to e...

Hosts Larry Bruce and Rob Mudd discuss the importance of aligning advertising, marketing, and sales strategies to enhance customer experiences. They highlight challenges with siloed partners and the need for cohesive communication. The episode covers automotive sales, focusing on credit scores and customer choices, while exploring effective marketing strategies and customer segmentation. It emphasizes the necessity for strong partnerships and practical tactics to improve sales performance.

Retain and Gain #4 - Amazon: The Next Big Data Heist?

In this episode, Larry and Rob discuss Amazon's role in advertising and data collection which raises concerns about data attribution methods and pixel tracking. Skepticism about Amazon's intentions with customer data highlights the need for transparency. The discussion also emphasizes the importance of lead attribution and the challenges advertisers face. Additionally, the potential for live call-in shows featuring insights from dealers is explored, stressing the need for data protection in the car industry.