The Power of Influence: How to Leverage Influencers for Your Brand

The Power of Influence: How to Leverage Influencers for Your Brand

In this episode, we dive deep into the world of influencer marketing and explore how brands are harnessing the power of social media stars to build authentic connections and drive results. From Calvin Klein’s campaign with The Bear’s Jeremy Allen White to Tarte Cosmetics' viral trips with beauty influencers, and Hello Fresh’s partnership with foodies, we break down what makes these campaigns successful. Tune in for real-world examples, actionable tips, and insights on how to leverage influencers to elevate your brand—whether you’re a big player or a small business.

Campaign Chronicles: The Role of Ads in Politics

In this episode, we sit down with Dr. Dustin York, who brings his experience from working on President Obama's 2008 campaign to discuss the evolving landscape of political advertising. We explore how political ads have changed over the years, the strategies behind them, and analyze real-time examples that shape today's political narratives. Tune in for an insightful discussion on the power of media in politics. Visit www.drdustinyork.com [http://www.drdustinyork.com/] for more insights from Dr. York. Disclaimer: The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of Rethink Media. Our company remains neutral and does not endorse any specific political party, candidate, or ideology. This podcast is intended for informational and entertainment purposes only.

The Feature is Female: Audrey Bruening

On this month's episode of Rethink Outside the Pod with have our second audio installment of our Feature is Female blog series. In this episode listeners have the opportunity to get to know Rethink's summer intern, Audrey Bruening.

Adventures in Advertising: How Advertising Can Inspire Your Travels

Ever wonder why you keep getting served ads for that location you just searched? Makayla and Robin get into just that in this month's podcast. Tune in to learn the ins and outs of travel advertising and how you can use it for your business.

Holiday Hype: How to Harness the Power of Seasonal Advertising All Year Long

When you think about seasonal advertising, do you just think about that end of the year rush? If so, allow us to reintroduce you to how seasonal advertising can be utilized all year long. Makayla dives into the pros and cons of seasonal advertising, and even dives into her favorite (and least favorite) examples of big brands who have taken the seasonal ad world by storm.