Lonny Sternberg | The Ongoing Evolution of RevOps

Karthi Ratnam | Becoming a Revenue Architect

Are RevOps leaders stuck in tactical roles when they should be driving strategic growth? In this eye-opening episode, Karthi Ratnam joins us to challenge the traditional RevOps narrative. We explore the transformation of RevOps from system janitors to empowered revenue architects, the role of AI in GTM workflows, and what it truly means to lead a revenue movement. 🔥 Whether you're a RevOps professional, a GTM strategist, or a B2B marketer, this conversation is packed with bold ideas, controversial takes, and tactical insights to help you reframe your role and own your impact. ⏱️ **Timestamps / Chapters** 00:00 – Intro 00:10 – Meet Karthi Ratnam: From Open Source to Audience Haus and RevGenius 01:50 – The Real Role of RevOps (and What Went Wrong) 05:00 – Why RevOps Became the Cleanup Crew 07:00 – How RevOps Can Reframe as Revenue Creators 08:45 – Narrative Building for Non-Marketers 10:39 – “RevOps Confessionals” & the Real Struggles 14:00 – GTM Engineers vs. RevOps Architects 18:00 – Why AI is RevOps’ Big Opportunity 21:00 – Gatekeeping, Burnout & Letting Go of Busywork 24:15 – The Agent Explosion & Workflow Chaos 26:00 – Tools, Communities & RevOps Voice 28:55 – What RevOps Can Learn from Customer Success 30:00 – The Missing Metric: How to Measure RevOps Impact 31:40 – Wrap-Up & Where to Connect with Hy --- #RevOps, #RevenueOperations, #RevOpsStrategy, #AI in# RevOps, #GTM AI, #RevGenius, #CategoryCreation, #RevenueArchitecture --- 👍 **Like this episode?** Don’t forget to hit the 👍 button, share with your team, and **subscribe** for more deep dives into the evolving world of Revenue Operations and GTM strategy. 💬 Drop a comment below with your biggest takeaway or how you're reframing your RevOps role!

Andy Mowat | From Corporate Unicorn to Startup Founder: Journey in RevOps and Beyond

In this episode of *RevAmp*, we sit down with **Andy Mowat** — former VP of RevOps at Carta, GTM exec at 4 unicorns, and now founder of **Whispered**, a stealthy new platform helping executives discover hidden roles. Andy shares hard-earned insights from scaling revenue operations at companies like **Box**, **Upwork**, **Culture Amp**, and **Carta**. We dive into the **evolution of RevOps**, what makes modern GTM teams effective, the **shift toward AI and data warehouse-driven systems**, and why he believes the next generation of RevOps leaders must build for **alignment, clarity, and speed**. If you’re a RevOps leader, GTM strategist, or startup founder — this is a must-watch conversation. 🔗 **Learn more about Whispered** → [https://www.whispered.com](https://www.whispered.com) 🎧 Subscribe to the podcast → [https://www.dealhub.io/revenue-podcast/](https://www.dealhub.io/revenue-podcast/) --- 📌 **Chapters:** 00:00 – Introduction to Andy Mowat 00:42 – Andy’s career path: from family office to RevOps at unicorns 01:51 – Building the RevOps function at Upwork 06:21 – GTM tech stacks: the next evolution with AI & data warehouses 14:55 – Challenges slowing RevOps innovation 19:24 – From Gated to Whispered: Andy’s founder journey 33:32 – Final thoughts & where to find Whispered --- 👍 Like, comment, and subscribe for more insights from today’s top RevOps and GTM leaders. #RevOps #RevenueOperations #GTM #Startups #AI #SaaS #Leadership #Podcast

Daryn Smith | Overcoming the AI Readiness Gap

Unlock the *real* path to AI-powered revenue operations. In this episode of **RevAmp**, Mark Lerner sits down with **Daryn Smith, CEO of Hubble Digital (HubSpot’s Global Partner of the Year)**, to unpack the data-readiness gap that is stalling AI adoption—even inside the world’s biggest B2B sales teams. If you’re wrestling with messy CRM data, rogue spreadsheets, or sky-high expectations for Gen-AI, this conversation is your fast-track primer on getting *truly* AI-ready. 🎙️ Episode Highlights - Why only **9 %** of enterprises are genuinely ready for AI, despite 60 % wanting it yesterday   - The “garbage-in, garbage-out” rules of large-language models (and how to clean your data pipeline)   - Change-management tactics to stop shadow spreadsheets and drive CRM adoption   - Whether AgentForce, deepseek, or HubSpot’s *framed.ai* acquisition changes the game   - Why embracing *tech debt*—not avoiding it—may be your best strategic move this year   ⏰ CHAPTERS 00:00 Intro & episode teaser   00:15 Meet Daryn Smith – CEO of Hubble Digital   02:25 From Napster to Gen-AI: tech waves Daryn has ridden   03:24 Why Hubble studied enterprise AI readiness   05:20 Data quality: the #1 AI bottleneck   07:31 Ambition vs. reality: 60 % want AI, fewer than 9 % are ready   08:56 The C-suite’s “AI illusion” explained   10:25 RevOps tech stacks & the unstructured-data mess   13:24 Can AI fix unstructured data?   16:37 What *true* data readiness looks like   18:15 Change management & user adoption   20:31 AI as the new user interface   23:10 Are dashboards dead?   24:29 Voice, brand, and conversational UX   25:53 Risk, governance & point-solution sprawl   30:14 Get AI-ready: auditing data and tech stacks   32:56 HubSpot’s AI advantage vs. legacy CRMs   36:53 Embrace tech debt—or fall behind   38:30 Where to find Daryn & Hubble   39:06 Outro   🔗 Resources & Links - **Download Hubble’s AI-Readiness Report:**   https://huble.com/ai-data-readiness-report - **Hubble Digital:** https://hubble.com   - **Connect with Daryn on LinkedIn:** https://www.linkedin.com/in/darynsmith   - **Follow Mark Lerner:** https://www.linkedin.com/in/markzlerner   👋 Stay in the Loop   👍 **Like** this episode if it sparked an idea.   🔔 **Subscribe** for weekly deep dives with today’s top RevOps & GTM innovators.   💬 Drop your questions below—we reply to every comment!   #RevOps #AI #HubSpot #CRM #DataQuality #B2B #Podcast

RevOps is Not Sales Ops | Ft. Yoni Spitzer (VP of Operations at Coro)

In this insightful episode of the RevAmp podcast, Mark Lerner welcomes Yoni Spitzer, VP of Operations and Head of Revenue Operations at Coro.  Yoni shares his unique journey from marketing analyst to strategic leader in revenue operations, emphasizing why RevOps must transcend traditional SalesOps functions. Discover how to break organizational silos, align cross-functional teams, and strategically leverage operations for sustainable growth. From practical advice on managing internal alignment to navigating the evolving landscape of AI in operations, this conversation is packed with actionable insights for RevOps leaders looking to level up. 🔖 **Chapters:** 0:00 – Intro 0:40 – Meet Yoni Spitzer & His Journey at Coro 2:25 – Transition from Marketing Analyst to RevOps Leader 4:53 – RevOps vs. SalesOps: Clear Definitions 9:59 – Strategic Operations and CPQ Role 13:07 – Avoiding Pitfalls: RevOps as Strategic Partners 14:57 – Why RevOps Should Not Report to CROs 18:18 – Creating Strong Alignment Across Teams 22:53 – Best Practices for Sales and Product Alignment 27:35 – Balancing Short-term Needs and Long-term Strategy 33:11 – Advocating for Strategic Decisions with Data 37:30 – The Future of RevOps: Embracing AI 42:30 – Connect with Yoni & Learn More about Coro 📌 **Connect with Yoni:** - LinkedIn: [Yoni Spitzer](https://www.linkedin.com/in/yoni-spitzer/) - Coro Cybersecurity: [www.coro.net](https://www.coro.net) 🔗 **Subscribe & Stay Connected:** - Don't miss future episodes—hit subscribe! - Follow us for more RevOps insights and strategic growth tips. #RevenueOperations #RevOps #SalesOps #StrategicGrowth #Podcast #CoroCybersecurity #DealHub

Lonny Sternberg | The Ongoing Evolution of RevOps

In this episode of the RevAmp podcast, Mark Lerner sits down with Lonnie Sternberg, a seasoned RevOps leader, to unpack the evolving landscape of revenue operations. They discuss the journey from tactical tasks to strategic influence, the challenges of integrating AI into RevOps, and how professionals can establish themselves as strategic, indispensable leaders rather than mere CRM administrators. Learn how AI is reshaping revenue predictability, explore why AI adoption is slower in RevOps, and discover strategies for making yourself invaluable in today's shifting market. 🔔 **Don't forget to subscribe and hit the notification bell to stay updated on future episodes!** --- **📖 Chapters:** 00:00 - Introduction: Mark Lerner & Lonnie Sternberg 00:42 - Mark’s RevOps Journey and the changing definition of RevOps 02:46 - Lonnie’s RevOps journey and attraction to cross-functional challenges 04:54 - The evolving definition of RevOps and the impact of AI 07:13 - Why AI Adoption is Slow in RevOps 10:20 - AI's Potential for Automating Sales Admin Tasks 12:05 - Is RevOps Just Fancy CRM Admin? (Strategic vs Tactical) 15:00 - From Chaos to Revenue Acceleration: Understanding the Journey 19:52 - The Emergence of "Go-to-Market Engineer" 23:40 - Building Internal Solutions vs. Tech Stack Consolidation 27:05 - The Future of RevOps: How to Become Irreplaceable 36:47 - Final Thoughts & Closing Remarks --- **✨ Key Takeaways:** - Why RevOps remains one of the most dynamic and sought-after roles. - Understanding why AI adoption in RevOps is slower compared to other areas. - Strategies to transition from tactical to strategic RevOps leadership. - Exploring the rise of the Go-to-Market Engineer and its implications. 🎧 **Subscribe to the RevAmp Podcast for more insights on revenue operations, leadership, and innovation.**