Reverse Engineered

Twenty years ago, technology and marketing [https://kinsta.com/digital-marketing/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast]were considered completely separate worlds on opposite ends of the spectrum. Today, we live in a digital world where marketing and technology departments are inextricably linked. The marketing department integrates technology with other departments. Over the last ten years, we have seen a rapid increase in marketing technology suppliers. But even with all its potential, MarTech presents many challenges for businesses. For example, there are many ways to improve your marketing using technology, but many companies don't know which technology they really need. Experienced marketers often find it challenging to understand and embrace MarTech's capabilities and see it as an opportunity. Scott Brinker, the VP of platform ecosystems at HubSpot and editor at chiefmartec.com. He explains that marketing [https://kinsta.com/blog/digital-marketing-strategy/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast] is still about winning customers, building brands, and driving sales. But with technology and all the innovation that's happening, there have been some changes in the marketing department, the team structure, and the responsibilities of the people who work there. In this episode of Reverse Engineered, Scott Brinker and our host Jon Penland get into MarTech and why it's important to put technology into marketing. They discuss MarTech’s future and the difference between MarTech and ERP. Check out more show notes at https://kinsta.com/podcast/marketing-and-technology-bring-innovative-solutions/ [https://kinsta.com/podcast/marketing-and-technology-bring-innovative-solutions/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast]

There are many critical factors that contribute to the success of a company [https://kinsta.com/podcast/empowering-employees-and-company-success/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast], and having a great leadership team is definitely high on this list. But if you don't take the time to carefully set out your organizational leadership principles, your business won't have a guiding star. In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes Aran Khanna, the founder and CEO of Archera. They chat about the importance of having leadership principles, encouraging your people to take ownership, and why a customer-first mentality will put your company on the right track. Check out show notes at https://kinsta.com/podcast/leadership-principles-for-your-organization/ [https://kinsta.com/podcast/leadership-principles-for-your-organization/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast]

The internet has become an unpredictable place, and companies need to do everything in their power to secure their data [https://kinsta.com/blog/work-from-home-security/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast], information, and processes. If you want to protect your organization from bad actors trying to take advantage of your data, you need to consider implementing a Zero Trust security model. In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes John Engates, the Field CTO at Cloudflare. They talk about why security threats [https://kinsta.com/blog/wordpress-security-plugins/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast] are not what they used to be, the importance of Zero Trust solutions, and why the internet will need to be performant everywhere in the future. Check out more episodes at https://kinsta.com/podcast/ [https://kinsta.com/podcast/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast]

Mistakes are an inevitable part of business, and that's the most common reason entrepreneurs are so scared to give up control and give their employees more freedom. [https://kinsta.com/podcast/make-peoples-lives-awesome/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast] But giving autonomy to your team members will make them more motivated to produce better results and share their best ideas. This, in turn, will help your company grow [https://kinsta.com/podcast/culture-key-to-business-growth/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast]. In this episode of the Reverse Engineered podcast, host Jon Penland welcomes Adii Pienaar, the founder of Cogsy. They chat about the importance of flexibility at work, why your company's values are non-negotiable, and how to foster peer-to-peer accountability. Check out show notes at https://kinsta.com/podcast/empowering-employees-and-company-success/ [https://kinsta.com/podcast/empowering-employees-and-company-success/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast]

If you want to make a change in your career and start something on your own, go for it. But of course, that's easier said than done as you must take many things into account and know how to prioritize. The good news is that all successful entrepreneurs [https://kinsta.com/podcast/successful-remote-mindset/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast] were once where you are today. They had to embrace failure and learn from their mistakes. But, they all had something in common: faith in their skills and devotion. In this episode of Reverse Engineered, our host Jon Penland, welcomes Lloyed Lobo, the co-founder of Boast.ai and Traction. They discuss the stories behind these two companies and what made Lloyed interested in becoming an entrepreneur. They also talk about the importance of community [https://kinsta.com/blog/how-to-drive-traffic-to-your-website/#22-promote-content-in-relevant-online-communities/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast] and building connections and what it takes for a startup to succeed. Check out show notes at https://kinsta.com/podcast/societal-impact-makes-business-worthwhile/ [https://kinsta.com/podcast/societal-impact-makes-business-worthwhile/?utm_source=podcast_platform&utm_medium=referral&utm_campaign=podcast]