Rising - Conversations with Leaders On Their Way Up

Greg P. Liccardi is the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers (ANA), where he connects leading brands with innovative marketing solutions. Known for his collaborative spirit, he helps brands drive engagement across the full marketing funnel as well as in his latest book, The Holy Grail of Marketing. Greg also teaches Integrated Marketing Communications as an Adjunct Professor at Fordham and Seton Hall Universities. In this episode, he joins us to explore how marketing and sales work together and the essential skills professionals need to grow in both. Links Mentioned * Holy Grail of Marketing  [https://www.holygrailofmarketing.com/]by Greg Liccardi * Morning Brew Daily (podcast) [https://www.mbdailyshow.com/] * Zoe Science & Nutrition (podcast) [https://zoe.com/learn/category/podcasts] * Clearspace (app) [https://www.getclearspace.com/] Find us on LinkedIn ⁠⁠Josh Boaz⁠⁠⁠ [https://www.linkedin.com/in/joshboaznyc/] (host)⁠⁠⁠ [https://www.linkedin.com/in/matzucker/] Mat Zucker⁠⁠⁠ [https://www.linkedin.com/in/matzucker/] (host) Greg Licciardi [https://www.linkedin.com/in/greglicciardi/] (guest)

Kenny Smithnanic is an experienced marketing leader with a strong background in driving growth through digital strategy, content marketing, and customer engagement. Currently serving as a key figure at Mint Mobile, Kenny has led successful initiatives that enhance brand presence and deliver measurable results. With previous roles emphasizing data-driven marketing and creative storytelling, Kenny brings a wealth of expertise to his work. In this episode of Rising, Kenny shares insights on his career journey, lessons learned from developing impactful marketing strategies, his experience navigating leadership roles, and how his commitment to innovation has shaped his success.

Omar is the Founder and Principal Analyst of Benchmarker, where he has spent the last decade publishing research and advising companies on marketing excellence. Previously, he was the head of research at Altimeter, a Prophet Company, and an Associate Partner at Prophet, advising Fortune 500 companies on improving their marketing and content strategies. He is also the co-author of the best-selling book Winning Through Platforms - How To Succeed When Everyone Has One. In this episode, our guests and hosts talk about A.I. benefits and costs, moving from brand-name to start-up, rising through expertise, and more. 7:30 - Moving from name-brand to startup 9:00 - Factoring in risks 10:20 - Journalist to Analyst 14:40 - Talking to the software 16:30 - Rising through expertise 19:25 - A.I. benefits—and costs 20:35 - Becoming a consultant 23:20 - What good looks like quantitatively 25:30 - Deciding to be an entrepreneur 29:55 - Josh’s advice 30:25 - Thank you notes: Mina Kimes 31:17 - Top Pick Links Mentioned Writing Without Bullshit [https://www.amazon.com/Writing-Without-Bullshit-Career-Saying/dp/0062477153]by Josh Burnoff Canva [https://www.canva.com/] AccuWeather [https://accuweather.com/] Remarkable [https://remarkable.com/] Find us on LinkedIn ⁠⁠Josh Boaz⁠⁠⁠ [https://www.linkedin.com/in/joshboaznyc/] (host) ⁠⁠⁠Mat Zucker⁠⁠⁠ [https://www.linkedin.com/in/matzucker/] (host) Omar Akhtar [https://www.linkedin.com/in/omarbilalakhtar/] (guest)

Tom Berry is CMO at the CFA Institute where he leads a global team responsible for brand strategy, new learner acquisition, and engagement with over 200,000 members across the world. Prior to CFA Institute, Tom was Global Product Director at the Red Flag Group and previously worked in marketing at Euromoney Institutional Investor. In this episode of Rising, Tom speaks with our hosts about his dynamic professional journey, what he learned across direct response and brand, international moves including moving to Hong Kong, the shift to the CMO role, and how he has stayed curious throughout his career. In this Episode 0:00 - About Tom & Career 1:30 - First Job in a Call Center 2:28 - Wanting to Be in Marketing & Early Learning 7:37 - Global Moves 11:03 - The Shift to CMO 13:39 - Finding Peer Support 27:54 - MBA or no MBA? 19:42 - Lateral vs. Vertical Moves 23:26 - Tenure vs. Switching 26:58 - Thank You Notes 28:04 - Top Picks Links Mentioned Tipping Point, Malcolm Gladwell [https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624] The Heaven & Earth Grocery Store, James McBride [https://www.amazon.com/Heaven-Earth-Grocery-Store-Novel/dp/0593422945] Forced (app) Find us on LinkedIn ⁠Josh Boaz⁠⁠ [https://www.linkedin.com/in/joshboaznyc/] (host) ⁠⁠Mat Zucker⁠⁠ [https://www.linkedin.com/in/matzucker/] (host) Tom Berry [https://www.linkedin.com/in/twberry/] (guest) Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.

Andrea Derby is Vice President of Digital Marketing at UPS. Beginning her career in the Ogilvy Associates program in New York City, she gained valuable experience in various agency functions including strategy, account management, and production. Andrea discusses her transitions between prominent agencies like Ogilvy and BBDO, delving into her roles in customer insights, one-to-one marketing, and large-scale brand campaigns. She reflects on her strategic shift to client-side positions, highlighting her impactful work at UPS and the startup initiative, Ware2Go. Andrea offers insights into mentorship, the art of internal selling, and the non-finality of ‘no’ in client-side roles. Her story is enriched by her decision to pursue an EMBA, emphasizing continuous learning and leadership development in the marketing sector. In this Episode ~0:00 - About Andrea & Career ~3:40 - Early Mentorship ~6:32 - Blending Brand & Performance ~10:09 - Moving Client Side ~16:37 - Business School ~21:41 - Work at UPS ~25:01 - Thank You Notes ~26:40 - Top Picks Links Mentioned Mr. Beast on Youtube [https://www.youtube.com/@MrBeast] Cult-ish, Amanda Mantell [https://www.amazon.com/Cultish-Language-Fanaticism-Amanda-Montell/dp/0062993151] The Economist Podcasts [https://www.economist.com/podcasts] Find us on LinkedIn ⁠Josh Boaz⁠ [https://www.linkedin.com/in/joshboaznyc/] (host) ⁠Mat Zucker⁠ [https://www.linkedin.com/in/matzucker/] (host) Andrea Derby [https://www.linkedin.com/in/andrea-derby-09a4348/] (guest) Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.