Franchise GPS with Chicago Sam
In this episode of Room for Seconds, guest host Josh Halpern [https://publish.blubrry.com/s-3715690/episodes/e-152631737/edit/linkedin.com/in/josh-halpern-168b29] sat down with Avi Goren [https://www.linkedin.com/in/avigoren] at CraveCon 2025, co-founder of Marqii [https://marqii.com/], to unpack one of the most overlooked—but critical—drivers of restaurant success: discoverability. As the guest journey becomes more fragmented than ever, Avi explains why simply having great food and service is no longer enough. Restaurants today have to win before the customer even walks in the door—at the moment of search. From Google and Yelp to TikTok, AI tools, and beyond, brands now need to show up accurately and consistently across every digital touchpoint. The conversation dives into why “digital hygiene”—things like accurate hours, menus, and listings—is often ignored, despite being foundational to growth. Avi shares how outdated or inconsistent information doesn’t just hurt SEO—it actively creates negative guest experiences before an order is ever placed. They also explore how AI is changing the landscape, giving operators access to insights and competitive intelligence that were previously out of reach. But even with better tools, the biggest challenge remains execution—building systems that work in the background while operators focus on running their business. This episode is a must-listen for anyone in hospitality trying to understand how customers actually find restaurants today—and why getting discovered is becoming the hardest part of the business. Episode Links * Connect with Josh Halpern on LinkedIn [linkedin.com/in/josh-halpern-168b29] * Connect with Avi on LinkedIn [https://www.linkedin.com/in/avigoren] * Learn more about Marqii [https://marqii.com/] * Follow Marqii on LinkedIn [https://www.linkedin.com/company/marqii/] * Subscribe on YouTube [https://www.youtube.com/@getmarqii] * Follow on Instagram [https://www.instagram.com/getmarqii/] * Follow on Facebook [https://www.facebook.com/people/https://www.facebook.com/getmarqii/Edward-Don-Company/100063586851010/#] Connect with Gregg / Craveworthy Brands * Gregg Majewski Instagram [https://publish.blubrry.com/s-3715690/episodes/e-145986057/edit/www.instagram.com/greggmajewski] * Craveworthy Brands Instagram [https://publish.blubrry.com/s-3715690/episodes/e-145986057/edit/www.instagram.com/craveworthybrands] * Visit Craveworthy Online [https://www.craveworthybrands.com/] * Gregg Majewski LinkedIn [https://www.linkedin.com/in/greggmajewski/] * CRAVEWORTHY FRANCHISING [https://www.craveworthybrands.com/franchising] * CRAVEWORTHY BRANDS [https://www.craveworthybrands.com/our-brands] * INVEST IN CRAVEWORTHY [https://invest.profitandsense.com/craveworthy-brands] Connect with Room for Seconds * Subscribe on YouTube [https://www.youtube.com/@CraveworthyBrands] * Subscribe on Spotify [https://open.spotify.com/show/4ioMIq0aeraoy9KLt8dT4G?si=5039ce22c6d54dfb] * Subscribe on Apple Podcasts [https://podcasts.apple.com/us/podcast/room-for-seconds/id1737506338] * View Past Episodes on Craveworthy Website [https://media.craveworthybrands.com/blog/tag/podcast]
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