Rooted + Rising: Through the Beauty Industry
In this episode, Josie and Quinn sit down with Carly Zanoni, hairstylist, educator, and founder of Blonde Chronicles University, to talk about what it actually looks like to build something from scratch, the messy, unglamorous, figuring-it-out-as-you-go version. Carly breaks down how BCU started as a private Instagram account and a Wix website (her words: "so bad"), why timing and a $10 price point mattered more than she expected, and how she's continued to evolve the platform without losing what makes it feel real. We also get into the stuff that doesn't always make it to the highlight reel. Anxiety behind the chair and online, navigating epilepsy while running a growing business, and why hustle culture almost cost her more than she realized. Plus, Carly shares tangible advice on landing brand deals, growing on social media as a micro influencer, and why charging your worth is not a conversation that ever fully gets easy. If you're somewhere in the messy middle of building something, this one is for you. Topics covered: * How BCU started and evolved from private Instagram to Kajabi * Startup costs, early mistakes, and what she'd do differently * Anxiety as a stylist and as an online educator * Landing and maintaining brand partnerships (including Schwarzkopf) * Why follower count isn't everything when pitching to brands * Pricing, raising your rates, and the emotions tied to both * Managing epilepsy and chronic illness while running a business * Why accessibility and authenticity have been central to her growth Find Carly:Instagram: @the.blonde.chronicles [https://www.instagram.com/the.blonde.chronicles/]BlondeChroniclesUniversity.com
28 episoder
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