Salespeople are People Too
Lyle Smith - owner of the Marketing firm Nymblesmith and author of the new book Why Yellow Matters shares his personal story and journey in how he became associated with Brand Storytelling. Everywhere we go in life as salesperson, parent, spouse, business owner, candidate, or any other role we play, story telling is important. Lyle shares his journey from beat writer at a NJ Newspaper to Marketing Agency writer to Business Owner and now Author. Much to learn in here about the importance of focus, specificity and finding your niche.
43 episoder
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