Ep 4: Should you niche? Narrowing your target audience

Ep 21: Know Your Worth - Avoid Underselling Yourself or Your Services

In this episode, Leisa & Vic discuss the importance of valuing your time and expertise, pre-qualifying clients, and setting clear pricing structures to grow a business. Leisa & Vic emphasise the need to approach pricing with caution, communicate effectively, and consider the lifetime value of clients. They also discuss the significance of a clear pricing strategy and communication when increasing prices. Leisa & Vic wrap up the episode by encouraging listeners to recognise and promote their favourite independent brands to mark #independenceday ––––––––  Connect with your Hosts: ⁠⁠⁠⁠Leisa on LinkedIn⁠⁠⁠⁠ [https://www.linkedin.com/in/leisapickles] ⁠⁠⁠⁠Vic on LinkedIn⁠⁠⁠⁠ [https://www.linkedin.com/in/victaylormarketing/] ––––––––  Follow the show: ⁠⁠⁠⁠On Instagram⁠⁠⁠⁠ [https://www.instagram.com/scaleuppodcast/]  ––––––––

Ep 20: Mastering Seasonal Swings - Understanding the rhythm of your Business

In small businesses, understanding seasonality and managing cash flow are crucial for success. In this episode, Leisa & Vic discuss the importance of anticipating seasonal changes, adjusting business strategies, and pre-planning for unexpected fluctuations. Leisa & Vic also emphasise the need for proactive planning, self-care, and upskilling to maintain a purposeful workload during quiet periods. Creating content during downtimes and factoring in monthly expenses are also highlighted by Leisa & Vic as key strategies for managing cash flow and maintaining a successful business. ––––––––  Connect with your Hosts: ⁠⁠⁠⁠Leisa on LinkedIn⁠⁠⁠⁠ [https://www.linkedin.com/in/leisapickles] ⁠⁠⁠⁠Vic on LinkedIn⁠⁠⁠⁠ [https://www.linkedin.com/in/victaylormarketing/] ––––––––  Follow the show: ⁠⁠⁠⁠On Instagram⁠⁠⁠⁠ [https://www.instagram.com/scaleuppodcast/]  ––––––––

Ep 19: Become the Go-To Expert - Make more Customers come to Your Business FIRST

Establishing yourself as an expert in your field is crucial for attracting clients and growing your business. In this episode, Leisa & Vic delve into the steps small business owners can take to become the go-to expert in their industry. These steps include: ➡️The significance of understanding your target audience and tailoring messaging to resonate with them ➡️How to effectively communicate changes in business and branding ➡️How to use tools like Answer the Public and Perplexity.ai to generate content ideas and rephrase existing content ➡️The importance of being transparent and proactive in communicating changes to avoid confusion. ––––––––  Connect with your Hosts: ⁠⁠⁠⁠Leisa on LinkedIn⁠⁠⁠⁠ [https://www.linkedin.com/in/leisapickles] ⁠⁠⁠⁠Vic on LinkedIn⁠⁠⁠⁠ [https://www.linkedin.com/in/victaylormarketing/] ––––––––  Follow the show: ⁠⁠⁠⁠On Instagram⁠⁠⁠⁠ [https://www.instagram.com/scaleuppodcast/]  ––––––––

Ep 3: What are you selling and who are you selling it to?

In this episode, Leisa Pickles talks about the importance of understanding the key features and benefits of a product or service. Leisa talks about a feature being a factual element of a product or service likening it to the colour of a sock or the duration of a sales outreach programme and then adds a benefit which is relevant and tailored towards the individual customer. Leisa emphasises the importance of having as many features and benefits as possible as these help to build a sales story, peak customer interest and provide salespeople with a toolkit to overcome objections. Leisa also talks about the importance of finding the key decision maker within an organisation to ensure communications are being seen and heard by the person with the authority to make decisions. ––––––––  Connect with your Hosts: ⁠Leisa on LinkedIn⁠ [https://www.linkedin.com/in/leisapickles] ⁠Vic on LinkedIn⁠ [https://www.linkedin.com/in/victaylormarketing/] ––––––––  Follow the show: ⁠On Instagram⁠ [https://www.instagram.com/scaleuppodcast/]  ––––––––

Ep 4: Should you niche? Narrowing your target audience

Vic loves the saying: "If you market to everyone, you market to no-one" and she challenges you with this question: just because you can, does it mean you should? Have you ever wondered if you should narrow your target audience a bit more?  Are you worried you'll make less money because you're targeting less people? This episode will 100% help with the process. Vic has got 5 reasons why you should narrow down your target audience, and 5 simple steps how to reveal your target audience. Find out about the YAY list and the GRR list too, how do you know which of your existing customers you want to attract more into your business, and who can you repel? It's a fun episode, packed with lots of examples to help you to refine who you're targeting. ––––––––  Connect with your Hosts: ⁠Leisa on LinkedIn⁠ [https://www.linkedin.com/in/leisapickles] ⁠Vic on LinkedIn⁠ [https://www.linkedin.com/in/victaylormarketing/] ––––––––  Follow the show: ⁠On Instagram⁠ [https://www.instagram.com/scaleuppodcast/]  ––––––––