Scared Of Normal by Traction Coffee Roasters

In this episode, we explore the incredible journey of Jimmy Smith, who is an extremely versatile & passionate cyclist. From growing up on the big island of Hawaii & relocating to the mainland as a teenager in Springfield, MO & spending summers in Colorado, where he had the tough choice of choosing to pursue BMX or baseball. After making the choice to go all in on BMX, Jimmy realized that he could build a career for himself on the bicycle & began to fully apply himself through competing where he quickly made a name for himself in the BMX industry after a handful of promising results as contests around the country. Jimmy's transition to mountain biking led him to win the IMBA National Enduro Series in 2017 & has allowed him to ride for top bike brands like Fuji, Specialized, & now Yeti Cycles. Not just a cyclist; Jimmy has full-on embraced content creation, which helped him gain more versatile support & sponsorships. He has helped produce unique content for some of the largest brands in cycling, while also starring in the content. As he's grown in his cycling career, his interest in other cycling disciplines has also grown to include gravel & cross country riding which showcases his newfound love for long endurance challenges. We had a blast sitting down with Jimmy as he shared his inspiring story, lessons learned, & advice for aspiring athletes. He's always had such a rad 'if you want it, go get it' attitude & it's really cool to learn more about what makes him tick & what drives him to achieve his goals.  Tap into this episode & Jimmy's infectious positive attitude for a dope story & some solid motivation to help you get out there & follow your dreams.  Keep up with Jimmy at: https://www.instagram.com/its_jimmy or http://jimmysmithmtb.com _________________ Enjoying the podcast? These episodes are only possible with your support of  Traction visit our site to learn more or purchase coffee: https://traction.coffee _________________ Guest: Host: Mike Murfitt //    https://www.instagram.com/mikemurfitt/ Co-Host: Chase Willie //    https://www.instagram.com/chasewillie.1/ Traction Coffee //    https://www.instagram.com/tractioncoffee/

Join us as we dive into the flavorful world of Phunbar with founder Jason Cartwright, as he shares the story behind his journey from crafting bars as a side hustle to building his vision into a full fledged business which he founded in 2022 when he turned adversity into opportunity after being laid off. Throughout this episode we chat about what makes Phunbar unique from the marketing strategies to their strong wholesale partnerships!  Jason also shares his beautiful philosophy of entrepreneurship, where authenticity, community engagement, & sustainability take center stage. We also touch on his approach to problem-solving, how he finds inspiration through running, and the importance of staying true to one's values in a profit-driven world. This episode offers a rad glimpse into the world of Phunbar and the passion that fuels it, we're beyond stoked to share this one with you!  Learn more or connect with Phunbar at: https://www.phunbar.com  or  https://www.instagram.com/phunbar/ Enjoying the podcast? These episodes are only possible with your support of  Traction visit our site to learn more or purchase coffee: https://traction.coffee _________________ Guest: Host: Mike Murfitt //    https://www.instagram.com/mikemurfitt/ Co-Host: Chase Willie //    https://www.instagram.com/chasewillie.1/ Traction Coffee //    https://www.instagram.com/tractioncoffee/

In this episode of Scared Of Normal we cover why the podcast has been dormant, what we've been up to day to day here at Traction, what's to come, & some of the big moves we've made over the last 6 months. We're also stoked to to formally introduce our Director Of Roastery Operations Ricky Aughenbaugh - we do a deep dive into Ricky's history with BMX & career in coffee, & much more.  We're stoked to share this episode with you, stay tuned for episodes dropping every other Tuesday from here on out!  All love, -Mike

In this episode we sat down with the founder & builder of Bender Bicycle Co., Will Bender to talk about how he came to starting his business & how he sets Bender Bicycle Co. apart through thoughtful design & utilizing 3D pricing technology. This episode covers so many rad topics from the operational side of his business to how he aims to grow it while keeping it as fun as possible. Check out Bender Bicycle Co. at https://www.benderbicycles.com _________________ Enjoying the podcast? These episodes are only possible with your support of  Traction visit our site to learn more or purchase coffee: https://traction.coffee _________________ Guest: Will Bender //  https://www.instagram.com/william_bender/ Bender Bicycle Co. // https://www.instagram.com/benderbicycles/ Host: Mike Murfitt //  https://www.instagram.com/mikemurfitt/ Co-Host: Chase Willie // https://www.instagram.com/chasewillie.1/ Traction Coffee // https://www.instagram.com/tractioncoffee/ _________________

We sat down with Max McManus, a co-founder of J-Walker Apparel which is a brand that was founded with to create specialized products focused toward body builders & serendipitously found themselves making a name in the action sports world after being discovered by some of the biggest names in the BMX industry.  We chat in depth about the sacrifice involved to start J-Walkers from it's humble roots to how the start up was financed, the hustle required to keep growing the brand & how Max continues to show up stoked every day to make the dream come true.  Check out the J Walker brand at https://www.jwalkersapparel.com & use code BMX to save on your purchase. _________________ Enjoying the podcast? These episodes are only possible with your support of  Traction visit our site to learn more or purchase coffee: https://traction.coffee _________________ Guest: Max McManus //  https://www.instagram.com/maximus_mcfit/ J Walker Apparel //  https://www.instagram.com/jwalkersapparel Host: Mike Murfitt //  https://www.instagram.com/mikemurfitt/ Traction Coffee // https://www.instagram.com/tractioncoffee/ _________________