Sophistiplate’s Approach to Scaling Personalization - with Will Griffin, Digital Marketing & E-commerce Manager

The State of MarTech, Partnerships, and SMYTS Host Handoff to Derek Booth, Director of Partnerships at Justuno

Episode 5: The State of MarTech, Partnerships, and SMYTS Host Handoff The fifth episode of Show Me Your Tech Stack is also the final of season 1. In this wrap-up episode, Erik passes the host baton to Derek Booth, Director of Partnerships & Sales at Justuno. In this interview, Erik and Derek talk through the current state of MarTech, what integrations are top of mind for brands right now, how the world of Partnerships has evolved, and the vision for Show Me Your Tech Stack. So what's next? A new show launch for Erik all about conversion marketing - keep an eye out for The Conversion Show, launching February 2023. Season 2 of SMYTS! Coming soon... Stay tuned to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world! Justuno: https://www.justuno.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2JoYXotVVpRcjhhcHNEMlNmMUVxc3VrWDcwUXxBQ3Jtc0ttbXF3NHFYTXFKS2pHYVd1UlA2MC1fcDNXYUVZcF8xM2stVmtDTGEyMlVQbmR1Q053UEpQSjBkQWhWaGpQNlBZWjhQUWR5Z1VwU29WUTA1TUJPXzFnUEl5NXVNNm9DX0tuQ293eUhvOVFGaVRtdkluNA&q=https%3A%2F%2Fwww.justuno.com%2F&v=lgYx6U17bfI] Follow Erik on LinkedIn: https://hubs.li/Q01qN-FC0 [https://hubs.li/Q01qN-FC0 ] Follow Derek on Linkedin: https://www.linkedin.com/in/derek-booth-a9388451/ [https://www.linkedin.com/in/derek-booth-a9388451/]

How Sheets & Giggles Embraces the Unscalable & Fosters Genuine Connection with Customers - with Frank Dorval, VP of Marketing

Episode 4: How Sheets & Giggles Embraces the Unscalable & Fosters Genuine Customer Connections The fourth episode of Show Me Your Tech Stack features Frank Dorval, VP of Marketing for Sheets & Giggles, a sustainable bedding and mattress brand that just wants to have fun with it. In this interview, Frank covers the art of being punny in marketing, why scalability isn’t necessarily the end goal, and how a small team can do big things when they’re genuinely trying to build a connection with every customer. Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world! Check out Sheets & Giggles website here: https://www.sheetsgiggles.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUJ4b2puNEtqUEFRSXlmcXkxWXplTlZDQ1dIZ3xBQ3Jtc0tudkVDMlNCa2w2dHBVbkVuQ3lWVmhqeENuTnRjMnE5eXl0b1VISE9lNFRoNWUyZDduUnpOOFpSbDFlRW5jZzlsZlM3MWNwN2tYQmRtT255eXNKaUVjRnVpX1hBSUFGOXY1RXhxNjVzdG5saFNLM19ZSQ&q=https%3A%2F%2Fwww.sheetsgiggles.com%2F&v=lgYx6U17bfI] Tools mentioned include: -Asana: https://asana.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTktc0JMaGdOMzNfeWJ2MXRfMFYxejdjRjhzd3xBQ3Jtc0ttMEhaUzBBRnl6MXl0Qkhad3A2QjREWVBnSVBXaV9lUkthdmNaZWtkcG1tQzNFRFNCZ3JrRklMeHlMMDZDLVltMUk2eTk1QmlvaUhyS0w0VGFGU2lRMU9CYk1RU2FHUFhOb0w4Smg1YUxnVS1LZ2ZmOA&q=https%3A%2F%2Fasana.com%2F&v=lgYx6U17bfI] -Aftersell: https://apps.shopify.com/aftersell/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbldqbkdGaEFoYWZVQnh4UkE5NGRIRGRxTnpZd3xBQ3Jtc0ttT0daSTg4RmVtcmlsNEdtemtielUzS0lCejFOSnpLSEVUUmtkRlRlelZHYXdaNEdwRy1fOWduQktKeklzV0lwREw1SEs5OEZhU1U1TE9KVlNZSnNSSmQxNEVCbTRCNl9xRm9VM3pkak5BT3FYb3hnMA&q=https%3A%2F%2Fapps.shopify.com%2Faftersell%2F&v=lgYx6U17bfI] -Smile.io: https://smile.io/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0k3VWZxNjNpcUdaZTVHQ3N1QzduMzJPSDlkZ3xBQ3Jtc0ttNWlMUnYtVzlsUTd6cUJONWJMLUpxR3ZqVDg4ZTZLLW9ZVS1wRGtEcFFwSHJyVHFGaDBJZUMwQVdBQkFZNUpDUXRad25aejFndms1bkoyOVdPaEMtc0FWaGYzNEdhTm82UndHRS1rTjdCTG5XYWpxcw&q=https%3A%2F%2Fsmile.io%2F&v=lgYx6U17bfI] -Klaviyo: https://www.klaviyo.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEhUbVdibGlOMExXTTgyaV9jYUJfeFBiOUdGZ3xBQ3Jtc0tuTC1qRWo5Y1ZmelI4bEVFTC1wcHJMRmplNlJSZS1MU2djdTNaU0xHVzJtX1dsM3F2M0hLTzBVN0Y2dEc0NkdNeXMxbkpfQnpaeFVpOGFaYVU5bkFOSlQ5U055eDRUbG05RkEzckdqdC1YNm9zY041QQ&q=https%3A%2F%2Fwww.klaviyo.com%2F&v=lgYx6U17bfI] -Gorgias: https://www.gorgias.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1l6eno4dElJMFh4UlpwSG9DMElVRVp0MEtEQXxBQ3Jtc0ttM3BGRHRYY25SYUlFMGg5eEZ2R19wSS1BdHFjQTBpYXVlMUxOSjZrdDJUNzJOVjhyQmFxUGlFbno0cXVmbmtXS1Vna2pSdkNMalFBazVJd2RzWVJ4aGlrSHdzMUcwN2o2LU5pM3U5RlRlUURWZmptSQ&q=https%3A%2F%2Fwww.gorgias.com%2F&v=lgYx6U17bfI] -Loop: https://www.loopreturns.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0VhNGJJd0VIdTJhSmlvczBCc2c3eVlNTEVQd3xBQ3Jtc0tsZXViYk9iXzNBWXlaRF80SVNyN1NCWHdBZEZLSnRrTlJCc2kwUmF4NXZBOXRqdTUtX05JNUowQmJkSmhpd2s4MkpHSVVLZ3dCT2N2UXYyX3l6OFBCaXlNdW84X2lxVWI2SENhRHZDdWJVYmRMUXUyQQ&q=https%3A%2F%2Fwww.loopreturns.com%2F&v=lgYx6U17bfI] -GRIN: https://grin.co/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1lIVl95RldSZFp2dk1DQm5HR2x2Nm5YWHhtQXxBQ3Jtc0tsZFkzUHh1RlpUYlRvdGVPWlRnQ1NDN2hOaUVWdjZQTkloVGNjNjBCM3h0LUc2TWtEUTJlcjladjgyU0paNjNxNG05RzlkUG9hVzNybnJWWGNLVlhKd3VYWmVJTUV2aVdoV1YyYWVXYjFlWHVPSkpPYw&q=https%3A%2F%2Fgrin.co%2F&v=lgYx6U17bfI] -Justuno: https://www.justuno.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2JoYXotVVpRcjhhcHNEMlNmMUVxc3VrWDcwUXxBQ3Jtc0ttbXF3NHFYTXFKS2pHYVd1UlA2MC1fcDNXYUVZcF8xM2stVmtDTGEyMlVQbmR1Q053UEpQSjBkQWhWaGpQNlBZWjhQUWR5Z1VwU29WUTA1TUJPXzFnUEl5NXVNNm9DX0tuQ293eUhvOVFGaVRtdkluNA&q=https%3A%2F%2Fwww.justuno.com%2F&v=lgYx6U17bfI] Follow Erik on LinkedIn: https://hubs.li/Q01qN-FC0 Follow Frank on Linkedin: https://www.linkedin.com/in/frankdorval

Pretty Litter’s Approach To Creating a Seamless Customer Experience - with Matthew Seifert, Senior Director of Retention & Monetization

Episode 3: Pretty Litter’s Approach To Creating a Seamless Customer Experience The third episode of the Show Me Your Tech Stack series features Matthew Seifert, the Senior Director of Retention & Monetization at Pretty Litter, a subscription-based cat litter brand that helps you keep tabs on their health. In this interview, Matthew discusses the strategy behind Pretty Litter’s approach to the customer experience, including their extensive customer service operation...Spoiler: they leverage 4+ apps for just CS alone! Matthew covers their acquisition and retention efforts, the thought process beyond how they implement new technologies, and much more. Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world. Check out Pretty Litter’s website here: https://www.prettylitter.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEZ3ZHcydU9vVGo5VFk2QVhqTDhPR2lncWIxQXxBQ3Jtc0trOE42dWtLand4VDJiSlJZdHZ6Y1lqVTJ5aklBblNHMHR2Y3FVLXI3SUtmcm90WVFfNFdGcEpDdHZYWkFLcGlaMnJ4aHB2ZUVnSjhUNHQtWFZ6Q01XQWdRdE1VSkZIWllYeUJIeVNxaHFJV0NQUnFOUQ&q=https%3A%2F%2Fwww.prettylitter.com%2F&v=wtaXKCvC5I0] Tools mentioned include: -Cheetah Digital: https://www.cheetahdigital.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUo2ay0tRnVBMDNzVGN2cGE2ZnpQdW53b292QXxBQ3Jtc0trdFQ2cUFVVXAwUnIzc20tSXFDLUlKY3FkUzBmY21MdTN6UFdJdkFhLS1FYnZ3ZVdGeFA2VU8xczhCXzlrVXVMZlJDWGRULW5oQk5EaWc0RDlRN0ZyWHZ5d0FKY2lrUV96MmxRa29fNGx6VFlSNkcwaw&q=https%3A%2F%2Fwww.cheetahdigital.com%2F&v=wtaXKCvC5I0] -Shopify: https://www.shopify.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqay1LZV9feE01MGl1bjNmdDFPYmQzdFE2LVhlZ3xBQ3Jtc0tuUnJtcTRIejJ6NTVLa2RnZFEzbEdENTVzTmducy1zcjkzdVA0V3d1RVpzWXo5QjVkWjBNYWZMUjdQTVFzTUR1ekxBZzZudFpxLWtKbEZ3U2dmeURmS2dNZXM3bDNwUVhJbGpsR3l6R0YtdzI0cDQ4Yw&q=https%3A%2F%2Fwww.shopify.com%2F&v=wtaXKCvC5I0] -Recharge: https://rechargepayments.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1VFaVNtTmhhWjl2dUpvVUxVNmxwOFM4M2tld3xBQ3Jtc0tuTG5WRVdvbDR3Tl9WQUF2ZDlwVW5sdzg3OHJRa194cmotRVFsdjZSU3kxN3BHNmVPeFZNRnNZX01sQzVfU2JlQk05eEhJTC16TDNva0ROendzVG1KMVFCWGhscHlMMzBJdlB1bWJ1LWoyRjAyUkNEdw&q=https%3A%2F%2Frechargepayments.com%2F&v=wtaXKCvC5I0] -Talkable: https://www.talkable.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDR5bEpsZ0xpQ1oyOG01UjRackhaZGVjSnlDZ3xBQ3Jtc0tuNmdLcDFnRk5lVWdHUHgyelcyaUxjdVV3OUR2OEJ0WFQtN1Z3TnVKeEExSHh2Vzk4c3c2WjJCRFV0SUtadnRHQWg5ajY1aGg4eGx0N3d1aFpVeEp5YlFOaXJfNzlsVlpHNm4taWpXZTRsZXl6U3RUMA&q=https%3A%2F%2Fwww.talkable.com%2F&v=wtaXKCvC5I0] -Zendesk: https://www.zendesk.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVVEZ3BrUGUtQlUzdGlaNmxxUnQ0QkhGREJaQXxBQ3Jtc0tuVzRKNDczQkhRQ0U3NnloZ0hWSkoyVTNmWVNPNERGYTNIeDVNc2VwT2gwUnF5U2twdnZfMkNyV3o1Vm52ZTNaWTNtM3l4THIzYzMtdmRfNWszSkdKYTdTY051UDJrRW9pUkFkNTVoSW5KZk9oUnU0Zw&q=https%3A%2F%2Fwww.zendesk.com%2F&v=wtaXKCvC5I0] -Thankful: https://www.thankful.ai/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1RfbzZ2eW44VGtyMmdncVpEMUZYTjhhMURRd3xBQ3Jtc0ttcjdwMVZyUUpwZER4Y05NSXBJOWtVcGx6aXlFQ1NlN3JpNzk4Vjh6M3VZM3hYNFlsbHFPWm1oMnJGT0lVQm9GelcydmQ4czhCbTdpNmNZaDVXRG1yX0pBX2Jsc21DX2UxdTJDMUNlV3QwZXBCWW1fMA&q=https%3A%2F%2Fwww.thankful.ai%2F&v=wtaXKCvC5I0] -Chat Desk: https://www.chatdesk.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW5hell6S29GTzZpX0p5QkxmRVVIX0twTlNjd3xBQ3Jtc0ttWXJDZ2NyN0daQU92LUlyUWRwVEZmdGFyRV9VWDQ2SUhMN3dVM05wa0g1bk4zekNiMG5WVTdzZzNVR1FfQWFDTmNMemt6UzI4cFdwbzJ3VXZKV253NVJfS3pXSmxKMkxYem5kdG9mOHFMWTRheS00OA&q=https%3A%2F%2Fwww.chatdesk.com%2F&v=wtaXKCvC5I0] -Stella Connect: https://stellaconnect.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDJrR19sdDQwd29lNDZRQkhmSk1oREJES2J2UXxBQ3Jtc0ttcjNIUml5WE1wRVBDUnF2YVpieUJDcXZDNEx5ZTUtMnozbW9nTkFXX0hWSVVRX3lIcmYwVnFYRzhUQ0tTU19qazhicEUtYnY1QUlwSnJHT3c1eEJCdDdSSi1YX3hsd2l4SFlqR19UZjZJUkMxakR4aw&q=https%3A%2F%2Fstellaconnect.com%2F&v=wtaXKCvC5I0] -Jira: https://www.atlassian.com/software/jira [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHktaXk1QTRWM19KTnBYTGZQMUhZVlFfRDRoQXxBQ3Jtc0ttMFg1Ny1aN21IcklVN2xTX1JLb2F3ZTZIeUtDN3RDOHVGaTR6T2FSZEdiZHpLY0dBNUdHQXJUVHRDdTJfeUhQSUF4T2pRd3dRMnM0Um9VMm9rZGtQT0lkbGQtc2swWC12ZDlwbG0zbjFNQXZ3VDA2SQ&q=https%3A%2F%2Fwww.atlassian.com%2Fsoftware%2Fjira&v=wtaXKCvC5I0] -Slack: https://slack.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUxYYlpUMF9DYjdUNUplZ1gtZ1dpU29NUkpkd3xBQ3Jtc0ttZHJ1OVZPWF8wNTZLcmNkekd3Nmg4NmNjSFhBZW9JQkFmS1VfNGR4YldYMXc2dVNaVnRvcXJRWm95cFdqbm9fTHJSbVJDZHhLZEMtTVBLSU0tUElsTndDLUtmTTJfMVM2alNMMzJ2T05WaW0xaVJtcw&q=https%3A%2F%2Fslack.com%2F&v=wtaXKCvC5I0] -Zoom: https://zoom.us/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2JLLU1VOUEzN05kSHRXODR2UWUwWGhiRVpNZ3xBQ3Jtc0trUTlUOHpMUjNBYXdncWo0RnBqeW1XVU0ybGN6N3JKYjk1U3F3SXhUVVRjZlExSllSZjMwVkZSM3RxY3AyYkUtaDd6U1FMU3FwYndXYU5wT2Z5V1pEbTl6OEFKWnFKMnhocnpmLVByZWVNUWFFREdzNA&q=https%3A%2F%2Fzoom.us%2F&v=wtaXKCvC5I0] -Justuno: https://www.justuno.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkd1TnhNWkVXS0haOF9WY2FqWVpzWE41czBMZ3xBQ3Jtc0tsMnhNX3hGVU5jYWV3NUx6UHdfVEF3NEMzeExGT3YzV1l4aTBvYkhXbHE1YTZ4YW9ocURwa043VUxrS3NCRkZBaEI2V2xFdHlta1hLV2x1Y2xzb0hCUkhrckpFN2hCR0VGZ2I2Rzlfa2Z4c2FJTE9ETQ&q=https%3A%2F%2Fwww.justuno.com%2F&v=wtaXKCvC5I0] Follow Erik on LinkedIn: https://hubs.li/Q01qN-FC0 Follow Matthew on Linkedin: https://www.linkedin.com/in/matthewseifert/

Sophistiplate’s Approach to Scaling Personalization - with Will Griffin, Digital Marketing & E-commerce Manager

Episode 02: E-commerce Brands Talk MarTech Stacks - Sophistiplate’s Approach to Scaling Personalization The second episode of the Show Me Your Tech series features Will Griffin, the Digital Marketing & E-commerce Manager at Sophistiplate, an upscale entertaining/home goods brand. In this interview, Will walks through how Sophistiplate has used a wide array of SaaS tools to support their smaller team as they scale. He outlines his strategies for growing influencer marketing, creating more channel-specific onsite experiences, and their approach to payment solutions. Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world! Check out Sophistiplate’s website here: https://www.sophistiplate.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFZhQ09zS2RQU3lxVTloeVhsenVaOUcwQS1aUXxBQ3Jtc0ttb2ZjQnRycF96M0xKc1lHQ3hFblVJdlpxV2dOM3FKeWV6V24yWXFsS2pTdURhcXNTZzk2RUs4c0laYWZubE5rU1FNa19RU3VyQUJQZkFISlZSeDBYV2Z5YVlFeTVxTWxpV3BBUnMtOGtXMzY4Qlpacw&q=https%3A%2F%2Fwww.sophistiplate.com%2F&v=iNUuulDYAcg] Tools mentioned include: -Klaviyo: https://www.klaviyo.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXNXMWdHTW1DR1pFS3RuZEp5TGpPSEcwTUNQUXxBQ3Jtc0trYzc4YmxXaC01OUVHTXZ4UHQ0YzhzMm9MUDhaRzRrVDR2Wlp4NGNQWWc0YTViUHRPS1d5eWJxMUtPY3llWG9mTUhVeldsSWN6aDcxd1BRU1FXTnEySlNiTVh1bkFDR25BQU9wbmRoOG9HeW5fT09sdw&q=https%3A%2F%2Fwww.klaviyo.com%2F&v=iNUuulDYAcg] -Aftership: https://www.aftership.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbl8xRlRtdTlFejBOd0xxaThpN3BjX3lMNEVfZ3xBQ3Jtc0ttTk5GTk0wRXhEc09fQVF0YUNmOG10bU5NRVY4WEVTMVpOUnI5ZzNLSVdYWHo4QjdWbGp4U3RhR2VEd0VGUVN2My1TdDN6N2Y0My1sOXhmaWVTc05CS1p0WHJKeHBpLXhoZUtjdGRGSWItb01tbDl3OA&q=https%3A%2F%2Fwww.aftership.com%2F&v=iNUuulDYAcg] -Postscript: https://postscript.io/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazNEa0tDeTJpZWdZa0VUbElRcVNqSnFwclozUXxBQ3Jtc0tuRW5oNDFSdkREdWl1TVBhS2kxWkZqYkU3VDRvMlZSRDFFc1drYlE4eURRM2hCZHFscVBadVFsWjVMLUo4Y1dLYUluLXZqZzkzMDlUSWZkbGh2X2JZQS1IbkN6bk1SamxlNFJ0SFhqY1o1SHo1bmNmcw&q=https%3A%2F%2Fpostscript.io%2F&v=iNUuulDYAcg] -Hotjar: https://www.hotjar.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1YyWTFtbnplak96Y01vQzdhTWIxbHBmX1Vjd3xBQ3Jtc0trOFUtUk9ZOHhPTTNJajN3YVlXdHpQcW5JYVI0ZG9XVWUzUzY0S2JWTzdDVFY3cWJwUmI0TV83dUo1WnFoVHdUdEJiTjZDTlVGaXhwT25vREIySEFGTXBoX3BhM3JYbFZNenZld2JLOHhVUzk1Qy1pWQ&q=https%3A%2F%2Fwww.hotjar.com%2F&v=iNUuulDYAcg] -Optimazilla: https://imagecompressor.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3V1eGxOMGE4WWZFY3NyUExhUUtIeG9ENXRXQXxBQ3Jtc0trX2wtRFY4UDV3YnJHbFN6bHVjakJwTl9tN1N6d0hGeHd1UFc5MWFzUlpwUDlUZ3FYVEl0T1RmRkpjVHFYN2xzOW5KejY0bkhxR0xqYUdtZ21rZ1IxVjFEaktoZEFTWlhIQjA4OWtJSnhjU3UxTU8xWQ&q=https%3A%2F%2Fimagecompressor.com%2F&v=iNUuulDYAcg] -Afterpay: https://www.afterpay.com/en-US [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXBSRENPZ1FsTVZKQUVZQ0JoN0lJLTV5Skc5QXxBQ3Jtc0ttZHY5WFZ6UTNPODV5MmpIa1JzRWJlMGZpYTUwbHN6MFdnZ0hTMHpDYmVqMVU3eU0zc1I5V2drSkN0eEF4YjNvd3JwLVVRcDBIQmVFY0xmS3pCaUp4VmxRZmlYZ29UU0JTLVlQNkZwb25EX0tEbU5xNA&q=https%3A%2F%2Fwww.afterpay.com%2Fen-US&v=iNUuulDYAcg] -Klarna: https://www.klarna.com/us/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbG1OZnp4dDRlcDFKcUp3LXp3dW1jSW5WeC1wZ3xBQ3Jtc0tsaHFlRTEtVXdVZGpkckZlaTVkME1VYUhOeGVxMDJqV184SVJIcnpZZ1g1cUd3SFA1aFBTTmZPSG1Dczl3cVk0RlRQQkdmQXFrTnVsZkZ4OVRFYWxsb2RaYU1YeXNSbW5UXzFBRkJMSFZTYTBPUVpydw&q=https%3A%2F%2Fwww.klarna.com%2Fus%2F&v=iNUuulDYAcg] -LTK: https://www.shopltk.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbE9icGVVZHg0NnhVNlh3OFA4SURVVTVTSzlJd3xBQ3Jtc0tsTzMydlM5MzFLQkhZUUQ2U3Z3cWs5U3llVE5aUlk2Mk10YksxZTBSdlNmNTlONXJVRmVZZHozdmNiamhVVWFTTndYb0tHOTBydlpkWllGUjl2VkYwWVhDU3BJbzVJMG1ieHUteElycDQzeDhRM0tKYw&q=https%3A%2F%2Fwww.shopltk.com%2F&v=iNUuulDYAcg] -Tapcart: https://www.tapcart.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEFCUkxzSElDeXVMdUpWOUJiZTZDaTBqbHhHQXxBQ3Jtc0tuOXYwNDQwMVd2T29jYmE3OHhBUU05ZnZXQm00SlVNN1NwdFJrbmpKOUEtZGljWHJROFVvVWVxSkYxVkdBUGlFU29QM1FpdDBqdmlybHhVYTRXc19ISmstU055UkhieWhPb21nWExVS3dQenF6NW1oTQ&q=https%3A%2F%2Fwww.tapcart.com%2F&v=iNUuulDYAcg] -Rebuy: https://www.rebuyengine.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDZPakdQVkxVczlwbkp3c1RLLVVmVnNCajlGd3xBQ3Jtc0tudkF6RUI3UUM2SElLcnh1X0k0eHFfYTd5WVc2cUptajBQWTJEdVhqQV91Ym5Iek1lczQ4MURvWmMyZ2t0TGlsVWY1SUZzUmp5bEc4TUZLakprYUtJLS1wQlVncXJBZHZ4Z2h3c1hpWG03c2JOMWg5NA&q=https%3A%2F%2Fwww.rebuyengine.com%2F&v=iNUuulDYAcg] -Triple Whale: https://www.triplewhale.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDlrWVdsVFRVZWpvc2JfUlFjb1h4ZDMxZFBnZ3xBQ3Jtc0ttaTNudzZ3ZWNsMFFYcXFYTkM3dVdyRWJ0N25HZmd4VFJfX3FOY2diSGxQNEcxYXY3UlBaTmMxc2VyZVlSMVJCSnBGalJ1X29vVktQWEhwT2pTYThhSk1lZHlFSXhuS19zdnBXbDBkRVd5UG1XeEM5dw&q=https%3A%2F%2Fwww.triplewhale.com%2F&v=iNUuulDYAcg] -Zipify: https://zipify.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVUtQU1IbzcweDg5NGVlb0dqRHBIVDNzdl8zd3xBQ3Jtc0tsLXF6ejgzc09Kc3dCMkgwYlJVX19tLVpaLUFOZENmWWYwRDRMQ1V4bnN2STZZM0xGdEt3ZlVBN0FGaERIdUJHSHRkNXdlSVR1VzJQdnlnREZ1LTdGbWpXZ3VzRzNDVWU1QndKc0NSV21WUS1pQWsyVQ&q=https%3A%2F%2Fzipify.com%2F&v=iNUuulDYAcg] -Judge.me: https://judge.me/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1FmREdxMjlKejF1Nk5McU5zM0xTWVBFRjNOZ3xBQ3Jtc0ttYzloN0NnR2otY3RSOFN4eDlSRzF4Zk9KTjF3NU42aTVRRVVkS21DNkVZSDd4My13eXU5WjJYbUYyMmpMYnBYRHItZm5QQjVaMjFCakJqM0h1VWZsSno5XzdQZGFQUW1QWEhEN24yZXRvbGxHMVJkWQ&q=https%3A%2F%2Fjudge.me%2F&v=iNUuulDYAcg] -GRIN: https://grin.co/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm04bWpkZk5ScXdkM0p5ZlNtd1VsS0R0OTU1QXxBQ3Jtc0ttMkhDWlNkMzNrWnk3aklQaFFjZTRzNnNhNUx3UU5jUHF1NVRTUmt6d2JZbXpua1FEYkpHVnVtR0VwY21uSlZ2OFFMTVJ0Z0hzMVI1ZkVzNjA0bnR3bmZHLUZ2ZXh2Mk1IbUw1ZFBFbmdRM2JvZ0htWQ&q=https%3A%2F%2Fgrin.co%2F&v=iNUuulDYAcg] -Upfluence: https://www.upfluence.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbURZSjFJVVpBeElTUjJiRmFFT191R0FhcXhxd3xBQ3Jtc0traG14RzBncVNJT3Jld3JqSXR3cHlJMEl2ajNjWHVHRWpFWTJpZjhiT3ZETGlmVGlsazlKekY5bDJocmtNeWJ4a09kVGdmRVp1NFJKX3lITXFwNDJsZFM5OUFWZm1GYXlBcEl0Z1NGb1laT3BwVE9qOA&q=https%3A%2F%2Fwww.upfluence.com%2F&v=iNUuulDYAcg] -Gatsby: https://www.gatsby.ai/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFJURWhTRGYyLWJLa0ZFQlhrZ2xxcTFGTXFZd3xBQ3Jtc0tuTm8yeXRMN0tvZ0czbHgwNHNhbno2bW1EOEtYRWJqR2ZscmJsMFBzRi1xNGxIYVREY1VHYmlCaktpTm1rZ3FsWV8tckh4NldnZXBWWmNaN3kxNzR0Uk9FNFVlVVhBa1FBdTY3Zm1YOWZuVkY2UmY3TQ&q=https%3A%2F%2Fwww.gatsby.ai%2F&v=iNUuulDYAcg] -Gorgias: https://www.gorgias.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2xab0Y1bFdzektBZUpMVFpOcEgzM252R0RKUXxBQ3Jtc0tsUEZYZVViREpkOHFXbEoyODY0ME5TLWFwWEQzTTY0OER0VnRDdHI0MVplTy0wTUtCVG5kWndENFQ5QllyZTltSVUwS1RqREJQVFh1dEZfNWJnUWFFV2lPRzVUQW1Pa3RGZWswek16ZHpaUF9EeTMzNA&q=https%3A%2F%2Fwww.gorgias.com%2F&v=iNUuulDYAcg] -Archive: https://archive.com/communities [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGVfWjhaTjNVWlZhQjlKY3k3NG4teHR4SVNjd3xBQ3Jtc0trYWVlUVZHdUNVVmJQelVKd0JrVVBUbEdZZFIwWUdBeGF6TWpnMEh6UmdaMGZWX09uSElOU0hYOTFZTUtnQ21QdmFieHNsTEF4X3hHLXJ5TEg2alpIZTF3S0hSa2RIWE51RmY0c0tFT1RsTXdUTFZJbw&q=https%3A%2F%2Farchive.com%2Fcommunities&v=iNUuulDYAcg] -Justuno: https://www.justuno.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1NTS2FIUlpGZXRZUmNMbnVxZnBITU93VVZFd3xBQ3Jtc0ttRDR6RFM0VzFNT2hRTy1oOWViMTVfOGJLYk55OG5OS3FiampTOVNvNG9KUHVCRW1JNmYzQ2JyU2cwdkpEdm92czZYWXYyTTZIWEwxc1VZTl9SQ1NNcTNnUWV2ajYya1RITGhzazRmUTY3bFg0aDVwQQ&q=https%3A%2F%2Fwww.justuno.com%2F&v=iNUuulDYAcg] Follow Erik on LinkedIn: https://hubs.li/Q01qN-FC0 Follow Will on Linkedin: https://www.linkedin.com/in/will-griffin-63b64527

EBOOST’s Strategy for Building a Customer-Centric Website Experience - with CJ DeGuara, Head of E-commerce

Episode 01: Ecomm Brands Talk MarTech Stacks - EBOOST’s Strategy for Building a Customer-Centric Experience For the first episode of the Show Me Your Tech Stack series, Erik interviews CJ DeGuara, who is in charge of e-commerce at EBOOST, a healthy energy choice for those looking to fuel busy days. In this conversation, CJ walks through how EBOOST set up its website experience with customers at its center, revealing their must-haves for automation, geo-targeting, and more. Together Erik and CJ discuss the merits of different e-commerce tools, marketing strategies that can help take you to the next level, and why so many marketers are leaving ROI on the table. Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world! Check out EBOOST's website here: https://www.eboost.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFdHS0VURjZOQXFhX1dOTWtNLVRWUFhRcmZGZ3xBQ3Jtc0tuUWxZOTQ2dkV3N3daMWFBY3IzaG93WUdxTk5jNEJaQnczd1B0YVdqMG1LSVJsbVBiWXBpVXpNTDFTSmdmVFJydnBVQnFZRndtTWxPb3YtTGc1djVhU1V0Q1QzWlV2Vk1YSnRval8tdDNtVjB4b1RoOA&q=https%3A%2F%2Fwww.eboost.com%2F&v=wRg9pDYQTmc] Tools mentioned include: -Yotpo/ Yotpo SMSBump: https://www.yotpo.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHZudmhJeUFKNEFZdW9fOVBVQVhuZm5JNE5fd3xBQ3Jtc0tua2lsaTZwOFQ4SVVDcUVZOHdBVXQzTl9aT0FpZU5kaUoxblhiUnBQem5BeTRIal9sUm1LeDNFV0NFMlY3b2lvTFlvOUhKZVNseGpaNVhxOHJHMTVqUWFVV29SQmpvSmMzbjhNeVFCbjdDNkMyTHBYbw&q=https%3A%2F%2Fwww.yotpo.com%2F&v=wRg9pDYQTmc] -Klaviyo: https://www.klaviyo.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGdSc0hDNWVyR2Q4Q0RHUHJSNkJOa1pSYm5GQXxBQ3Jtc0tuZmVnalB2YUxZVUdfMlpwQ3V0T29iNEdNQllTN2FoY2NURG9GM0F4SFdVNmVjUG83d3RZSEJyYW5RdVUyU0w1ZnNUOF9EbDYyM1JLcWl1WmFkQ3pIZ201TFdNYkN5d2czZTBKcG02UThNeGRsbmQxOA&q=https%3A%2F%2Fwww.klaviyo.com%2F&v=wRg9pDYQTmc] -Recharge: https://rechargepayments.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHdES2xkejAwX0ZjbDNQalpDT3pDakRyWkJ1d3xBQ3Jtc0tsakpmNWk0NWZDbU52cFZvbzE4eUVaM1ZJOUxIRU5JWXBGMXFQSS1qb2NpZ1hKWGdmaml3Mnl3YzhybWhjcmVlT3M2S3U4U3NwRVo4RnZ2dS1lQ2JNQ3hqQmlNQ1F3c3R1Zm5hZ3JNUEZ3dlVCOVFmVQ&q=https%3A%2F%2Frechargepayments.com%2F&v=wRg9pDYQTmc] -Repeat.io: https://www.getrepeat.io/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW5jMzNwTUowR1Q2b0U4UzloZ0JfYzNETlVFd3xBQ3Jtc0tuSFhDU0tlQ3NlV2hWaFltbEdMX3I0UUNuSGk1cEhWV2piUzFqTExRSWNWTDhiVjBNWTMybkZkeEJBcnBqS1VaeEZBcTdLa3Q4VUJRUEZYNXpGNTU0YklTdE1IeHFBSU04Y0VGRThCcFZGYlVOVV9icw&q=https%3A%2F%2Fwww.getrepeat.io%2F&v=wRg9pDYQTmc] -Gorgias: https://www.gorgias.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbml2LTFlNkdXM3N1dnhScmZRQkE2aTc4YjZ0Z3xBQ3Jtc0tuY0lxaTNmRGwtZTMzUjFDZzJ5LXFTdHZEcnRJX25yQ1RCRm52X2lyUnZDcjg3LWVyRGl0S3V2S3hQSmFsNUZXdUFmSWQzcTBfS2tXMnRKTmh6TUY4TXlPLUJ5SlQwSUp0M0x4bXl4Y1N3SVdIdjRUMA&q=https%3A%2F%2Fwww.gorgias.com%2F&v=wRg9pDYQTmc] -Justuno: https://www.justuno.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTdQNW1vUTdSbEY1T002bFphbTByS0hOUDQ1QXxBQ3Jtc0tsUkp0REl3d2Zndm1DR0NkSTFncUlibzVRMFJzMzV0bEZwbzJ1TGlBX0xrRkhvR2FQdUxuNnNxbG9aUjVBV0phS2JKRWhwSjRzNG5FN1M3TTBLbHlpWDhpY0RHNUZSVkt3YTVhaXdWeVhOSEFCRHJOTQ&q=https%3A%2F%2Fwww.justuno.com%2F&v=wRg9pDYQTmc] Follow Erik on LinkedIn: https://hubs.li/Q01qN-FC0 Follow CJ on Linkedin: https://www.linkedin.com/in/cjdeguara