The Playbook of a Brand Strategist- Irina Kylish

Marketing True Crime: McDonald's Coffee Lawsuit & Cigarettes

Decades of corporate PR spin, one legendary lawsuit involving scalding coffee, and a footlong that was very much not a footlong. This week we're unpacking how brands have used media to shape narratives, shift blame, and protect their bottom lines. Time to cringe and unpack (in that order)!

MrBeast's Playbook: Genius Marketing, Sketchy Ethics

47 million new subscribers from India alone. $10 million in chocolate sales in 72 hours. MrBeast's marketing machine is genuinely impressive... but so are the red flags. All we can say is, we wouldn't want to be working for the guy. Tune in to find out why.

The Playbook of a Brand Strategist- Irina Kylish

Irina has lent her skills to some of the world's biggest brands, and now she's lending them to us as we explore what makes them stand out. Today we're bantering about brand impact, her marketing hot takes, and Irina's personal journey that brought her to where she is today. Full speed ahead!

Shane Barker: SEO, Reputation Management, and the Future of AI in Marketing

Reputation management and SEO are more connected than most marketers realize... and getting it wrong can cost your business big. Shane Barker, founder of TraceFuse.ai and a marketing expert with over 20 years in the game, joins us to talk about how reviews impact your search visibility, how AI is changing the way we manage online reputation, and what it really takes to build and scale a marketing team that wins.

Marketing TRUE CRIME: When Branding Replaces Reality

Prestige branding matters a lot in an industry where the optics of your success man everything! In this podcast we explore how the Enron scandal actually had a lot to do with great marketing...until reality caught up with it.