Episode 365: Why It's Gifting, Not Promo with Erika Athanas

Episode 365: Why It's Gifting, Not Promo with Erika Athanas

On this episode of skucast, Elevate Gifting founder Erika Athanas explains why she banned the words "promo" and "swag" from client conversations, how she built a global distribution partner network through years of trial and error, and how a commonsku Backpack newsletter sparked an eight-shop website rebuild.

Episode 364: Strategic Growth for Promo Distributors with Maria Acquarola

On this episode of skucast, commonsku's Outside Sales Director Maria Acquarola talks strategic growth for promo distributors, the seven-touch cadence that cuts through email fatigue, and the partnership reframe for solving order problems in the promotional products industry

Episode 363: AI as Team, Not Tools with Bobby Lehew

On this episode of skucast, commonsku's new Chief AI Officer Bobby Lehew talks treating AI as team (not tools), customer intelligence, and the AI reset moment for the promotional products industry

Episode 362: From $13M to $32M with City Paper's Stephanie Friedman

On this episode of skucast, City Paper CEO Stephanie Friedman talks walking away from a multimillion-dollar contract, vulnerable leadership, and how a 129-year-old family business grew from $13M to $32M

Episode 361: Q1 Rundown in 7 Minutes (Platform Updates, Events, and AI)

Bobby Lehew covers Q1 platform updates, skucamp's move to Montréal, and AI features shipping inside commonsku for promo distributors