Smart Start Radio: Fuel for the Purpose Generation of Meeting Planners
Let us know what you think! What do you want to hear about? [https://www.buzzsprout.com/2316002/fan_mail/new] Booking a celebrity speaker can generate excitement, registrations and plenty of social media attention. But securing the big name is only the beginning. In this Coffee Chat, Smart Meetings multimedia editor Eming Piansay explores the contractual and production considerations behind celebrity appearances, from recording and promotional rights to cancellation clauses and backup plans. Based on JT Long’s Smart Meetings story, “Contracting Celebrity Talent for the Win,” [https://www.smartmeetings.com/magazine_article/contracting-celebrity-talent-for-the-win]the episode examines why planners should never build an entire event around one person’s availability and what to do if the golden egg suddenly goes poof.
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