Speak Like Your Wealth Depends On It
Send us Fan Mail [https://www.buzzsprout.com/2378110/fan_mail/new] Host Chris McAuley welcomes executive branding and influence strategist Carol Kaemmerer, author of LinkedIn for the Savvy Executive, to discuss helping senior leaders align visibility, authority, and leadership narrative so they’re recognized at the level they operate. Kaemmerer shares her background translating complex medical-device expertise into clear messaging, her career pivot after an economic downturn, and why executives must shape their LinkedIn narrative before they need it. She explains finding the “red thread” through a career, focusing a brand on three things people want to be known for, and how minimal profiles can make leaders invisible in search. They also cover virtual presenting, tailoring talks to audience pain points, practical strategies for nerves (including focusing on three engaged audience members), and Kaemmerer’s resources and ways to connect. 00:00 Podcast Opening 00:47 Meet Carol Kemmerer 02:13 Virtual Speaking Today 05:01 Career Pivot Story 10:55 Finding Your Red Thread 17:32 Rule of Three Branding 20:30 LinkedIn Savvy Executive 24:15 Speaking to Scale Impact 25:42 Why Leaders Go Invisible 27:49 LinkedIn About Keywords 28:25 Keynote Prep Starts 29:10 Teach Not Perform 32:17 Break Speaking Rules 35:10 Audience Focus Trick 36:51 Nerves And Rituals 42:18 Rapid Fire Favorites 45:39 Writing And Creativity 47:37 Where To Find Carol 48:59 Final Thanks And Outro
39 episoder
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