Speaking of Psychology

Catching fire: What goes viral and why? With Jonah Berger, PhD

39 min · 25. feb. 2026
episode Catching fire: What goes viral and why? With Jonah Berger, PhD cover

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Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and anger; whether online and offline sharing differ; and what his research can tell us about the spread of misinformation. Learn more about your ad choices. Visit megaphone.fm/adchoices

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episode Incentivizing recovery: Why contingency management works to treat addiction, with Lara Coughlin, PhD, and Michael McDonell, PhD cover

Incentivizing recovery: Why contingency management works to treat addiction, with Lara Coughlin, PhD, and Michael McDonell, PhD

More than half of drug overdose deaths in the U.S. involve stimulants like methamphetamine and cocaine. There are no medications to treat stimulant addiction, but there is a behavioral treatment that works: contingency management, which involves offering tangible, immediate rewards for abstaining from drugs. Lara Coughlin, PhD, and Michael McDonell, PhD, discuss why contingency management works and the psychological principles it’s based on; how it can be used to treat other addictions including alcohol, tobacco and opioids; and recent momentum in moving it from research labs to the real world at large scale. Learn more about your ad choices. Visit megaphone.fm/adchoices

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