The Lessons that Stick

The Power of the Fans

Brad Wurthman, senior associate athletics director for external operations at Virginia Tech, talks about traditions, superstitions and the power of the fan base in his experience at the University of Cincinnati.

The Pain of Losing a Game

Michael Beale, the assistant athletic director for marketing at the University of North Carolina, tells us how losing a game can bring a team together.

Celebration Penalty

Dave Hart, former vice chancellor and director of athletics at the University of Tennessee, talks about the fans at East Carolina University the year of the debut of the celebration penalty. They never gave up on the East Carolina University football team; they have the passion that drives the team.

The Lessons that Stick

This one’s all about all the little lessons - the small moments where athletics impacts a person. Allen Greene, director of athletics at Auburn University, tells stories from T-ball at five years old, to working in athletics in the last few years.

Opportunity for a Family

Kurt Gulbrand, the senior associate athletics director at the University of Tennessee tells us the story about Elliott Mealer and how the staff at the University of Michigan helped his family through a tragedy.