Strategy & Sourdough

In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.

Indy Khabra [https://www.linkedin.com/in/indykhabra/] is a digital marketing and ad technology leader with global experience. Recognised by Campaign Asia as 40 under 40 to watch, Indy has spent his career in various leadership and consulting roles related to digital marketing. Indy is a published, regular commentator in the industry. He is currently the co-founder of Livewire [http://www.livewire.group] - a Sydney based marketing company focused on the gaming ecosystem.

Kata Juvonen is a communications leader with 15 years of global experience. She is the Global International Communications Manager at Smartly.io [https://www.smartly.io/], a global ad tech automation platform with over 550 employees around the world. Kata has experience in communications as a consultant, and in-house in both the private and public sections. Kata believes that communications is a strategic tool to make anything real happen in companies.

Deborah Goldingham [https://www.linkedin.com/in/deborah-goldingham-3865265/] is one of the top CMO's in APAC. She is currently the Regional Head of Marketing for APAC at Page Group. She has previously held senior marketing, product and commercial roles at Amazon Web Services, American Express, Visa, and Mastercard, where she spent over 16 years working in impactful roles across APAC. Debbie believes redefining customer experiences and interactions with brands, and that when the voice of the customer is at the heart of every strategy, you can move mountains. * Amazon's Secret Weapon, Press Releases [https://www.inc.com/justin-bariso/amazon-uses-a-secret-process-for-launching-new-ideas-and-it-can-transform-way-you-work.html] * Mastercard's Priceless Cities Campaign in SEA [https://www.campaignasia.com/article/mastercard-an-enabler-not-just-a-payments-brand/435579]

Ben Hartman [https://www.linkedin.com/in/benhartmanoctagon/]is one of the pioneers of the Sports and Entertainment marketing industry. He is the Chief Client Officer at Octagon [https://www.octagon.com/] across Europe, Asia Pacific, the Middle East and Africa. Octagon is a global creative agency that specialises in Sports and Entertainment, negotiating talent rights, sponsorship and partnership agreements, and creating campaigns and experiences for some of the largest brands in the world. Resources mentioned: * Burger King Sponsorship Case Study [https://www.youtube.com/watch?v=7qjIcK-cvbg]