Surefire Local Podcast

Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more. Some of the things you'll learn are how to: - Use your Google My Business listing to its maximum potential - Get Google to recognize your entire service area and the essential elements to include on your website - Expand your reach exponentially and get found at the top of Google by quality prospects

Discover proven techniques and tips to expand your business’s local reach exponentially with Google Ads. In this online workshop, you will walk through the top techniques that the most successful local businesses use to get found on Google’s network of tools (Google Search, Gmail, YouTube, Remarketing, etc.) and the many benefits Google Ads can have as you grow your business and reach more local customers in your service area. Some of the things you'll learn from the Google Ads Workshop are: -Generate quality leads by targeting the right local clientele in your area -Tailor your Google Ads to an ever-evolving search experience -Do’s & don’ts for running a successful local Google Ads campaign

A staggering 97% of customers read online reviews before they buy, and nearly 1 in 2 customers trust only businesses with a 4-star rating or higher. As social proof has become more and more important, it’s time to get your reviews strategy in tip-top shape. Tune in to hear Kelsey Coleman, Director of Communications and Public Affairs at BBB share a guide on how to get more online reviews and deal with the bad ones. Some of the things you’ll learn on the webinar are: - Using lifetime customers and positive reviews to drive new customer growth - How to get more positive reviews for your business - Tips to handle and resolve negative reviews and customer frustrations - Do's & Don'ts for managing your online reputation and how to avoid common mistakes

Whether you’re a small business serving a single location or a larger business that spans multiple states, increasing your online presence in the local markets you serve is an essential way to generate qualified leads and bring in new customers. During this 30 minute webinar, we share the latest trends and insights into how you can magnify your business’s digital presence to reach a more local clientele and win lifetime customers through digital marketing.

With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn: - The best tools and methods that apply specifically to local marketing - How you can boost your business’s local visibility on Google and other major search engines - How to measure your success and stop wasting money on underperforming campaigns By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.